https://player.fm/series/amazing-fba-1461986/ep-342-chatbots-for-amazon-with-paul-harvey-of-seller-chatbot
Chatbots for Amazon - What are they & How to Launch with them What are chatbots for Amazon and why do they matter to Amazon or e-commerce sellers? Chatbots for Amazon are definitely an on-trend topic for Amazon sellers and e-commerce marketers. The question is whether they are really worth investigating and using. What are Chatbots? They are like instant messaging meets automated email marketing (email autoresponders). Facebook wants Messenger to be the WeChat of the west Facebook Messenger has currently around an 80% open rate because most businesses are not using it yet. But this will probably change as more marketers spam the system! It kills email in open rate, at about 20% open rate. Also as Paul is a former maths teacher - not into spelling and grammar - but can create 50-60 word message easily and quickly, compared to a complex sales email. WeChat Any Amazon seller who has been to China will have used it. You can use it to make payments or book a cab. You can send payments etc. you don’t need to carry cash Facebook wants Messenger to become a platform Buy things Give money to friends Communicate Facebook bought out WhatsApp; they own Instagram In fact, 3 of the 4 top social media platforms are owned by Facebook. And they plan to combine them into one. Who is Amazon’s biggest competitor? FaceBook has 5X the user base that Amazon has. As soon as FaceBook has that streamlined, it's going to start taking market share off Amazon in the e-commerce space. In Africa not many people have FaceBook but they all have WhatsApp. Everyone used to have a Blackberry. Now it's messaging. Where do you use Chatbots for Amazon? Let’s say you’re launching a product - 2-3 months of samples, revisions, sourcing, then you ship it out. This is what you’ve done on a bucket load of money. But now it’s on Amazon and you’ve done zero marketing. You sign up to Manychat, you run ads on FaceBook with big discount and send users to buy on Amazon. That is the launch! Downsides of last-minute Amazon launches with Chatbots But consider: this is to a cold audience! The amazon seller spent months sourcing but they did a poor job of launch. It’s interruption marketing - people go to FaceBook to gossip, not to buy. SO that means 1. High ad cost; 2. Big discount - because 80% off is the only way to get a response from a really cold audience. To explore using Seller Chatbot software, click here (affiliate link) The secret to using Chatbots for Amazon: Pre-launch That could be avoided with a pre-launch set of basic FaceBook ads 2-3 weeks before Create a list in advance Then reach out to a ready-made audience. FaceBook ads Whatever chatbot vehicle you use, you need fuel! You need to get the ads working to get traffic. The real skill is in the FaceBook ads. It’s the skill of finding an audience. Before they launch - spend 2-3 weeks pre-launch; This is when you “want to fail” - who is your ideal customer? Where do they hang out? What do they do? create 10 types of custom avatars/personae. Chatbot Funnel for Amazon Pre-launch: Eg selling a baby blanket, 1. Decide on your Avatars (about 10) Mums who need babies to sleep better Mums interested in charity Mums who go running etc. etc. 2. Create FaceBook ad: "We have a new product launching in a couple of weeks. Let us know if you’re interested" 3. Send to all 10 audiences 4. Assess: After 2 weeks, check wihich audience converted best Product Launch using Chatbot You reach back out to say, 300 people, but only 10 people a day: so you reach 10 people a day for 30 days Client case study Big client - they know how to establish a brand - website, FaceBook Paul had been saying to them they need top do chatbot marketing Paul went into their audiences in FaceBook - audiences of people who have already Been on websites Clicked on FaceBook ads On messenger Did a sale for 80% off
By Michael Veazey. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Article Source: https://player.fm/series/amazing-fba-1461986/ep-342-chatbots-for-amazon-with-paul-harvey-of-seller-chatbot
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