Monday 30 September 2019
Chatbots in Restaurants: Redefining Customer Experience
Chatbots can be programmed to carry out a myriad of tasks. Can they help your brand?
Chatbots can free your staff up for other tasks.
Gartner predicts that by 2020, a whopping 85 percent of enterprise-customer relationships will be managed without human interactions. Surveys show that 89 percent of consumers opt to engage with businesses through text and 64 percent of consumers that communicate with businesses via text leave with a positive impression.Clearly, we are not far from the time where majority of interactions will be automated completely given that conversational AI/intelligent chatbots are playing a crucial role in almost every industry.
With chatbots becoming mainstream, several industries are utilizing them as they offer greater and less intrusive opportunities when it comes to customer engagement (esp. hyper connected millennials). It is only a matter of time before chatbots in restaurants make their way to the forefront. Designed to communicate in a meaningful manner with customers, chatbots can be integrated with any interface (Facebook, Slack or Telegram to name a few). For example, the pizza bot from Domino’s takes delivery orders directly from Facebook Messenger with a mere emoji.
Given that customer retention and loyalty is at the core of any service-based business, it is paramount for restaurants to fulfill and exceed expectations when it comes to guest service. Everything from running marketing campaigns, their website to online and offline services is a means to attaining the very goal of impeccable service. However, be it ordering food, making a reservation or even getting recommendations, it is impossible for service staff to meet everyone’s standards consistently, which can result in a negative brand image for the restaurant.
With chatbots, your customers no longer need to make a call to reserve a table, wait for staff to attend to them or wait in line for tables to free up. Restaurants don’t need to have an exclusive service executive for the customers either. Bots can be programmed to carry out a myriad of tasks ranging from answering FAQs, making a reservation, ordering food or processing payment. The bot can carry out these tasks in manner similar to a service executive, difference being—it can execute round the clock with zero downtime.
Here’s an interesting scenario:
The customer uses the chatbot to order a steak. Post assessing the order, an intelligent chatbot can offer suggestions on pairing that steak with a red wine.
Additionally, if the customer is looking to simply order wine along with their food, the chatbot shows recommendations on the different kind of wines available with the restaurant.
Customer then selects the wine of his/her choice and places the follow up order. If this is an order for delivery, the payment can be processed through the bot itself.
Restaurants can use chatbots for similar meal pairings or recommendations—this not only engages the customer with your brand but also drives revenue. The best part? You don’t have to ask your customers to download the chatbot like an app (it can be integrated with the channel of your choice). These bots also keep the conversation ongoing. Whether it is by asking relevant questions, sharing interesting trivia or even cracking the occasional joke just like a friend would on Messenger.
Furthermore, chatbots in restaurants need to be perfectly synchronized with the marketing and other customer oriented efforts. Bots can parallel serve as an intelligence-gathering tool which assists a restaurant in understanding their customers. With customer contact details, past orders, preferred method of payment etc., the chatbot in restaurant can not only personalize a customers experience but also reward/incentivize loyal customers in order to increase repeat business—all through a well designed chatbot conversation.
That apart, while the staff focuses on preparing and serving food, chatbots can engage with the customers by answering questions related to open and close times, reward points or whether if the restaurant is open on a public holiday. The use cases of chatbot in restaurants rely heavily on the kind of experience restaurants want to offer their visitors.
For millennials, the generation that actively prefers not speaking with others, they can be the perfect fit as they are the ones who, apart from food, also expect a digital experience. This is where restaurants need to evolve by understanding modern day customer behaviors and expectations with the advent of digital technology.
Across multiple industries, capturing and retaining customer interest and business through AI powered technologies has now become a priority. An estimated 2 billion messages have been sent by 60 million businesses on Facebook messenger alone on a monthly basis. This shows that there is a huge opportunity for chatbot in restaurants when it comes to enhancing customer engagement and thereby opening the doors to a broader hyper connected demographic.
Hotels have already started integrating chatbots in their operational processes and noticed good ROI. Restaurants that take the leap in incorporating chatbots will be sure to see a growing customer base and more cost-effectiveness, which will ultimately be conducive to overall growth and revenue generation.
Mitul Makadia is founder of Maruti Techlabs and a true technophile. With his industry experience, he has rapidly developed Maruti Techlabs in specialized services like Chatbot Development, Artificial Intelligence, Natural Language Processing and Machine Learning. Makadia has considerable expertise in Chatbot Development and NLP.
Article Source: https://www.qsrmagazine.com/outside-insights/chatbots-restaurants-redefining-customer-experience
Friday 27 September 2019
Josh Thomas: Reviving the Restaurant Industry, A Chatbot Story
We know the story all too well. Amazing restaurant opens up, locals rave and pack the venue every weekend, and a year later? They close their doors. It’s a story all too common. In fact, 80% of restaurants and bars are out of business within 5 years. (Business Insider)
Who would have thought? After all, on paper, they had it all right. They were active on social media, hosted events frequently, were inundated with local press, and treated every single customer like they were their own special star. Alas, all of the limited-release craft brews, hand-cut cocktail ice, and artisanal charcuterie meats in the world couldn’t save them.
Bypassing the ‘why’ (ahem, Millennials & Uber - I’m guilty also), we have a serious issue- people just aren’t showing up to restaurants as frequently. As Sam Wynne, our client & owner of BrainDead Brewing in Dallas, TX puts it-
“a few years ago it was all about getting a handshake at the front door, but now you have to get that first handshake digitally.” — Sam Wynne, BrainDead Brewing
Some restaurants are downright awful. For them, it’s only a matter of time. But for those who aren’t? One of my favorite spots in Dallas for Tacos and Old Fashioneds (don’t judge my taste buds, bud) was Victor Tangos. They closed this year after a decade of stellar service. This is a prime example of a great venue that provided immense value, but just couldn’t keep up with the times.
Now, let’s get to the meat of this post. I’m going to share two of the strategies we are using to help restaurants, bars, breweries, and others push through the hard times.
The Benefit
Chatbots can be used for many things. At Botsmith AI, we are leveraging them to build brand awareness, increase attendance, and distribute information on events & specials for our restaurant clients. Additionally, we are using them to thank visitors to ensure the best customer service.
It’s like email on steroids. Done right, the benefit here is obvious & incredibly potent.
A Few Strategies to Start
Quick Note on Choosing a Platform
I’ll cover this briefly as others have already written exhaustive lists on the pros and cons of each chatbot platform. For restaurateurs who want to go this alone, I highly recommend using ManyChat. It is incredibly visual and intuitive, and easier to manage than most platforms. That said, there are other great platforms out there, so do your research and pick the one you feel most comfortable with.
The Facebook Comments Growth Tool
Growth tools are the bread and butter of what makes chatbots great. We won’t go into a ton of detail here (again, tons of articles about these) but here is our favorite:
Facebook Comments GT Example: Run an organic page post or paid ad promoting an irresistible special. Ask users to comment on the feed to be sent a coupon. Create the tool + sequence in ManyChat. The bot automatically sends the opt-in + coupon, and informs them they will get some messages every now and then. Don’t forget to ask them to share with friends!
BrainDead Brewing Beer List Messenger QR Code
Using Messenger QR Codes
Here is a hot tip for you, and something we are doing at BrainDead Brewing. We are printing Messenger QR codes on menus & stickers, linked directly to the beer list. Now, instead of patrons getting up to read chalkboards, they can scan the code in Messenger and read the updated list on their phones.
The benefit here is that they become subscribers. The next day, you can thank them for their visit via Messenger, ask how their visit was, and welcome them back in. Bonus points? Give them a coupon to come back in the following week and thank them personally when they do.
P.S. If you want to see BrainDead Brewing’s Messenger QR Growth Tool, just open the Messenger app, go to the camera and hold your finger on the screen to scan the image above! Or Click Here to see the Welcome Sequence.
Final Note
Restaurateurs, you’ve got it rough right now, but we are all appreciative of your hard work, and for bringing our communities together with great food, masterfully crafted cocktails, and cold brews. My hope is this helps many of you keep your businesses running strong so I can continue stuffing my fat face.
If I can help, or if you would like us to build a bot for you, please shoot me a message!
Send Josh a Note on Messenger
Cheers to your success,
-Josh
Article Source: https://chatbotsmagazine.com/reviving-the-restaurant-industry-a-chatbot-story-cbbf77a3b938
Who would have thought? After all, on paper, they had it all right. They were active on social media, hosted events frequently, were inundated with local press, and treated every single customer like they were their own special star. Alas, all of the limited-release craft brews, hand-cut cocktail ice, and artisanal charcuterie meats in the world couldn’t save them.
Bypassing the ‘why’ (ahem, Millennials & Uber - I’m guilty also), we have a serious issue- people just aren’t showing up to restaurants as frequently. As Sam Wynne, our client & owner of BrainDead Brewing in Dallas, TX puts it-
“a few years ago it was all about getting a handshake at the front door, but now you have to get that first handshake digitally.” — Sam Wynne, BrainDead Brewing
Some restaurants are downright awful. For them, it’s only a matter of time. But for those who aren’t? One of my favorite spots in Dallas for Tacos and Old Fashioneds (don’t judge my taste buds, bud) was Victor Tangos. They closed this year after a decade of stellar service. This is a prime example of a great venue that provided immense value, but just couldn’t keep up with the times.
Now, let’s get to the meat of this post. I’m going to share two of the strategies we are using to help restaurants, bars, breweries, and others push through the hard times.
The Benefit
Chatbots can be used for many things. At Botsmith AI, we are leveraging them to build brand awareness, increase attendance, and distribute information on events & specials for our restaurant clients. Additionally, we are using them to thank visitors to ensure the best customer service.
It’s like email on steroids. Done right, the benefit here is obvious & incredibly potent.
A Few Strategies to Start
Quick Note on Choosing a Platform
I’ll cover this briefly as others have already written exhaustive lists on the pros and cons of each chatbot platform. For restaurateurs who want to go this alone, I highly recommend using ManyChat. It is incredibly visual and intuitive, and easier to manage than most platforms. That said, there are other great platforms out there, so do your research and pick the one you feel most comfortable with.
The Facebook Comments Growth Tool
Growth tools are the bread and butter of what makes chatbots great. We won’t go into a ton of detail here (again, tons of articles about these) but here is our favorite:
Facebook Comments GT Example: Run an organic page post or paid ad promoting an irresistible special. Ask users to comment on the feed to be sent a coupon. Create the tool + sequence in ManyChat. The bot automatically sends the opt-in + coupon, and informs them they will get some messages every now and then. Don’t forget to ask them to share with friends!
BrainDead Brewing Beer List Messenger QR Code
Using Messenger QR Codes
Here is a hot tip for you, and something we are doing at BrainDead Brewing. We are printing Messenger QR codes on menus & stickers, linked directly to the beer list. Now, instead of patrons getting up to read chalkboards, they can scan the code in Messenger and read the updated list on their phones.
The benefit here is that they become subscribers. The next day, you can thank them for their visit via Messenger, ask how their visit was, and welcome them back in. Bonus points? Give them a coupon to come back in the following week and thank them personally when they do.
P.S. If you want to see BrainDead Brewing’s Messenger QR Growth Tool, just open the Messenger app, go to the camera and hold your finger on the screen to scan the image above! Or Click Here to see the Welcome Sequence.
Final Note
Restaurateurs, you’ve got it rough right now, but we are all appreciative of your hard work, and for bringing our communities together with great food, masterfully crafted cocktails, and cold brews. My hope is this helps many of you keep your businesses running strong so I can continue stuffing my fat face.
If I can help, or if you would like us to build a bot for you, please shoot me a message!
Send Josh a Note on Messenger
Cheers to your success,
-Josh
Article Source: https://chatbotsmagazine.com/reviving-the-restaurant-industry-a-chatbot-story-cbbf77a3b938
Thursday 26 September 2019
Ish Jindal: A Comprehensive Guide for using Chatbots in your Restaurant
Dominos, TGIF and Pizza Hut all have chatbots and you can too.
Early last year, a high-level Uber executive named Chris Messina claimed that 2016 would be the year of conversational commerce. If you don’t know what that means, then you are normal.
But if you work in the restaurant industry, you should definitely change that.
Silicon Valley has an uncanny habit of creating new tech trends that turn industries on their heads. Conversational commerce is one of those tech trends and the restaurant industry is one of its first targets.
This is your comprehensive guide on why this is the case and how you can get ahead of the curve.
Here’s how this is article is structured. In the sections 1 and 2, I am going to explain what conversational commerce is and why there is growing buzz around it in the tech space. Skip to section 3 if you already know all of this. In section 3, I will discuss what this new tech trend means for the restaurant industry in particular. Finally, section 4 will give you resources you need to get started.
Enjoy!
1. What is conversational commerce?
The term sounds jargony at first, but when you break it down to its fundamental parts, it is fairly basic. Conversational commerce is the process of conducting business by talking to someone. The vast majority of business conducted in human history has been conversational commerce.
If you have ever gone to a corner store, pharmacy or a shopping mall and talked to any of the store attendants you have engaged in conversational commerce.
It can even occur over distances. Ever ordered food through the phone? Or chatted with someone to buy something from them? Those count as conversational commerce as well.
2. Why it matters
There are three reasons you should care about conversational commerce:
Reason 1: The growing popularity of messaging apps.
Think about all the apps you use everyday. A messaging app surely figures near the top of the list.
Unsurprisingly, this is the case for most people with a smartphone. The chart below shows the number of people using the top 4 messaging apps vs the number of people using the top 4 social media apps over time.
In 2015, the top messaging apps overtook the top social network apps in usage by a wide margin.
Implication 1: Your customers are devoting hours of their attention to conversational apps.
Implication 2: Your customers are used to the chat interface because they use it on a daily basis (you will find out why this is important in Section 3).
Reason 2: The proliferation of platforms that allow customer interaction.
The potential of conversational commerce has not gone unnoticed by companies in the space. In the year after Messina’s statement:
Facebook introduced its Messenger bot platform which allows Facebook pages to create automated chat experiences with users
Kik, Telegram and Line developed their existing bot platforms further
Viber opened up public accounts for companies to talk to people
iMessage added apps within chats.
Seemingly WhatsApp is the only big chat app missing in action (as an Indian this makes me sad), but even they have announced plans for commercial accounts soon. In fact, they are already doing beta testing of commercial accounts with a few businesses now.
Implication: You can now easily interact with your customers in the apps that they use most.
Reason 3: The Increasing capability of Artificial Intelligence.
Conversational commerce has always been hampered by the need for human labour. We get tired, we can only talk to one person at a time, we get stressed out, and most importantly we need to be paid. This makes us too expensive and slow for certain tasks.
Till recently, the solution has been to get customers to serve themselves. Think about travel booking as an example. We have shifted from a model of asking travel agents to bundle flight and hotel bookings for us, to doing it ourselves using the plethora of online hotel and flight booking sites available at our fingertips.
Why? Because we can instantly book flight tickets and hotel rooms on Expedia for cheaper than any travel agent could afford to charge (There is a great piece explaining this shift better and more in-depth that you should check out if you have the time. Here is the link)
Artificial Intelligence (AI) is slowly enabling us to shift back to a paradigm where the user does less on their own. An ideal AI travel assistant would be able to take your travel requirements and book all the flights and hotels you need in one bundle like a travel agent. Unlike a travel agent though, they could do it instantly like an app and for cheaper because there is no human that needs to be paid sitting at the back. Computers cease to be a tool used to do something yourself and more an assistant that is doing things for you.
Before you get too excited we are still a few years away from such a travel assistant. But the underlying AI technology is becoming cheaper, more advanced and readily available. Google, Facebook and IBM all have AI resources available for anyone to use right now.
Implication: Conversational Commerce is becoming cheaper to engage in.
A Quick Note on AI
There are two caveats to consider when thinking about AI. First, AI as it is currently available is still quite raw.
Second, if you are willing to sacrifice the complexity of the interaction, you do not need AI to create a good and cheap conversational commerce experience.
You’ll find out why conversational commerce is still beneficial without AI in the next section.
3. How can restaurants use this tech?
Restaurants are arguably the pioneers of conversational commerce. One of the only reasons I still use my smartphone to make calls is when I am ordering food. But even this basic use case could stand to be improved significantly by new technology. The primary new channel through which conversational commerce can occur is chatbots.
A chatbot is a piece of software that can respond to a customer’s messages in a chat interface using either AI or pre-programmed rules. The examples we gave above of the AI fail and the hotel booking were both examples of chatbots.
Where can customers find them?
Customers can interact with them in popular messaging apps that support chatbots (FB Messenger, Telegram, Line, Kik) or even on your website.
The most obvious use case for such a technology is for food ordering. Users could use a food ordering chatbot much like they would a phone ordering system except instead of talking to a staff member they chat with the bot.
Another possible use could be a chatbot for taking feedback. Bangalore based food chain Bhukkad uses a conversational feedback form for their delivery orders. You can read more about their experience here or check out the bot that they use over here:
Real-world Examples of Restaurant Chatbots
The three most prominent users of chatbots in the restaurant space are Domino’s, TGI Friday and Pizza Hut. Dominos and Pizzahut use it for food ordering and TGI Friday for making reservations.
What are the advantages of a chatbot?
This is a natural question to ask. All of the examples above could be implemented through an app or a website so why use a bot?
Let’s break it down:
Bots require no extra downloads
Bots have one clear advantage over apps in particular. Customers do not have to download anything extra to use a bot. If you use GrubHub for delivery and a customer has Eat24, the probability that the customer downloads Eat24 just to order from your restaurant is quite low. The average American downloads 1 app per month. In developing market like India, where people have cheaper phones with less memory, the probability becomes lower.
As Cliff Kuang from FastCo Design put it
There’s an enormous amount of friction associated with learning about a new app, downloading it, signing up for it, and then remembering you even have it.
Since users can interact with bots in messaging apps they already have downloaded or in a web browser, the chance of them completing an order goes up.
Chat is mobile optimised
Regular websites don’t fair too much better than apps. While you don’t have to download anything extra to use a website, many websites have a tendency to suck on people’s phones. If they aren’t built correct, they can be slow, clunky and unresponsive. If they aren’t optimised for the phone screen, users can spend ungodly amounts of time pinching and zooming on the screen to figure out what is going on. Even if you do invest enough money to build a good website, the user’s internet connection could give out reducing your beautifully designed site to a continuous stream of loading screens.
Chatbots don’t face these problems. First, chat as an interface was designed with the mobile user in mind. So whether you implement it through an app or your website, the user can easily see what is exactly going on at all times.
Second, if you build a bot within a messaging app like FB Messenger, you can trust Facebook’s highly paid and highly trained UI team to make the interface responsive.
Finally, since each chat interaction happens on a single page the customer never needs to interact with a load screen.
The chat interface is familiar
Every website and app looks different. Even if you convince a user to use one of them, they have to learn how to navigate their way around. Look at the Domino’s website and bot again. With the website there is so much happening on the screen you do not know where to click.
With the bot on the other hand, the customer knows exactly what to do. The interface is similar to one they use everyday.
Chat feels more human than apps and websites
When a customer interacts with a bot and an app the two experiences feel very different even if they achieve the same thing. Using an app feels like using a tool to achieve something, while using a bot feels like the computer is assisting you through a process.
Before you start building… (Read this whole section. It is very important)
There are two things to consider before you start building your bot. First, I would think long and hard about what function your bot will serve. Remember that AI technologies are still very raw so the tasks a customer gets done through a bot cannot be too complex. Also, in my personal experience of using bots everyday, I have found that the best bots tend to be those which do one or two tasks really well. Add too many tasks and the user can get easily confused because you have to run through far too many menus. I wrote a whole other piece on this that you should check out for a better understanding (Chris Messina recommended it so I promise it is good).
Second, I would try and figure out which platform you want to build your bot on. This will depend largely on where your customers are. Facebook Messenger is fairly universally used so bot developers tend to gravitate towards it. But if you are in a region where another messaging app is popular then build a bot on that platform (Line, Kik, Telegram, etc).
Also consider a bot on your website as an option. Website bots offer two advantages of their app based counterparts. First, in a lot of developing markets, like India, people do not like using Facebook Messenger because it uses too much data and runs very slowly on most phones. In a case like this, you could build a bot on the preferred messaging app in the region or on your website (this is especially true if WhatsApp is the preferred messaging app in your region because WhatsApp does not support bots). Second, Messenger (and Kik and Telegram) bots all face a discovery issue. People do not know how or where to find them. Your website on the other hand is already getting traffic and people can easily run into them on Google. But be warned, if you make a web-based bot it is harder to send users notifications once they have left the site. This could be a downside if you want to ping your customers with discount coupons over time.
Article Source: https://hellotars.com/blog/restaurant-chatbot-guides/
Early last year, a high-level Uber executive named Chris Messina claimed that 2016 would be the year of conversational commerce. If you don’t know what that means, then you are normal.
But if you work in the restaurant industry, you should definitely change that.
Silicon Valley has an uncanny habit of creating new tech trends that turn industries on their heads. Conversational commerce is one of those tech trends and the restaurant industry is one of its first targets.
This is your comprehensive guide on why this is the case and how you can get ahead of the curve.
Here’s how this is article is structured. In the sections 1 and 2, I am going to explain what conversational commerce is and why there is growing buzz around it in the tech space. Skip to section 3 if you already know all of this. In section 3, I will discuss what this new tech trend means for the restaurant industry in particular. Finally, section 4 will give you resources you need to get started.
Enjoy!
1. What is conversational commerce?
The term sounds jargony at first, but when you break it down to its fundamental parts, it is fairly basic. Conversational commerce is the process of conducting business by talking to someone. The vast majority of business conducted in human history has been conversational commerce.
If you have ever gone to a corner store, pharmacy or a shopping mall and talked to any of the store attendants you have engaged in conversational commerce.
It can even occur over distances. Ever ordered food through the phone? Or chatted with someone to buy something from them? Those count as conversational commerce as well.
2. Why it matters
There are three reasons you should care about conversational commerce:
Reason 1: The growing popularity of messaging apps.
Think about all the apps you use everyday. A messaging app surely figures near the top of the list.
Unsurprisingly, this is the case for most people with a smartphone. The chart below shows the number of people using the top 4 messaging apps vs the number of people using the top 4 social media apps over time.
In 2015, the top messaging apps overtook the top social network apps in usage by a wide margin.
Implication 1: Your customers are devoting hours of their attention to conversational apps.
Implication 2: Your customers are used to the chat interface because they use it on a daily basis (you will find out why this is important in Section 3).
Reason 2: The proliferation of platforms that allow customer interaction.
The potential of conversational commerce has not gone unnoticed by companies in the space. In the year after Messina’s statement:
Facebook introduced its Messenger bot platform which allows Facebook pages to create automated chat experiences with users
Kik, Telegram and Line developed their existing bot platforms further
Viber opened up public accounts for companies to talk to people
iMessage added apps within chats.
Seemingly WhatsApp is the only big chat app missing in action (as an Indian this makes me sad), but even they have announced plans for commercial accounts soon. In fact, they are already doing beta testing of commercial accounts with a few businesses now.
Implication: You can now easily interact with your customers in the apps that they use most.
Reason 3: The Increasing capability of Artificial Intelligence.
Conversational commerce has always been hampered by the need for human labour. We get tired, we can only talk to one person at a time, we get stressed out, and most importantly we need to be paid. This makes us too expensive and slow for certain tasks.
Till recently, the solution has been to get customers to serve themselves. Think about travel booking as an example. We have shifted from a model of asking travel agents to bundle flight and hotel bookings for us, to doing it ourselves using the plethora of online hotel and flight booking sites available at our fingertips.
Why? Because we can instantly book flight tickets and hotel rooms on Expedia for cheaper than any travel agent could afford to charge (There is a great piece explaining this shift better and more in-depth that you should check out if you have the time. Here is the link)
Artificial Intelligence (AI) is slowly enabling us to shift back to a paradigm where the user does less on their own. An ideal AI travel assistant would be able to take your travel requirements and book all the flights and hotels you need in one bundle like a travel agent. Unlike a travel agent though, they could do it instantly like an app and for cheaper because there is no human that needs to be paid sitting at the back. Computers cease to be a tool used to do something yourself and more an assistant that is doing things for you.
Before you get too excited we are still a few years away from such a travel assistant. But the underlying AI technology is becoming cheaper, more advanced and readily available. Google, Facebook and IBM all have AI resources available for anyone to use right now.
Implication: Conversational Commerce is becoming cheaper to engage in.
A Quick Note on AI
There are two caveats to consider when thinking about AI. First, AI as it is currently available is still quite raw.
Second, if you are willing to sacrifice the complexity of the interaction, you do not need AI to create a good and cheap conversational commerce experience.
You’ll find out why conversational commerce is still beneficial without AI in the next section.
3. How can restaurants use this tech?
Restaurants are arguably the pioneers of conversational commerce. One of the only reasons I still use my smartphone to make calls is when I am ordering food. But even this basic use case could stand to be improved significantly by new technology. The primary new channel through which conversational commerce can occur is chatbots.
A chatbot is a piece of software that can respond to a customer’s messages in a chat interface using either AI or pre-programmed rules. The examples we gave above of the AI fail and the hotel booking were both examples of chatbots.
Where can customers find them?
Customers can interact with them in popular messaging apps that support chatbots (FB Messenger, Telegram, Line, Kik) or even on your website.
The most obvious use case for such a technology is for food ordering. Users could use a food ordering chatbot much like they would a phone ordering system except instead of talking to a staff member they chat with the bot.
Another possible use could be a chatbot for taking feedback. Bangalore based food chain Bhukkad uses a conversational feedback form for their delivery orders. You can read more about their experience here or check out the bot that they use over here:
Real-world Examples of Restaurant Chatbots
The three most prominent users of chatbots in the restaurant space are Domino’s, TGI Friday and Pizza Hut. Dominos and Pizzahut use it for food ordering and TGI Friday for making reservations.
What are the advantages of a chatbot?
This is a natural question to ask. All of the examples above could be implemented through an app or a website so why use a bot?
Let’s break it down:
Bots require no extra downloads
Bots have one clear advantage over apps in particular. Customers do not have to download anything extra to use a bot. If you use GrubHub for delivery and a customer has Eat24, the probability that the customer downloads Eat24 just to order from your restaurant is quite low. The average American downloads 1 app per month. In developing market like India, where people have cheaper phones with less memory, the probability becomes lower.
As Cliff Kuang from FastCo Design put it
There’s an enormous amount of friction associated with learning about a new app, downloading it, signing up for it, and then remembering you even have it.
Since users can interact with bots in messaging apps they already have downloaded or in a web browser, the chance of them completing an order goes up.
Chat is mobile optimised
Regular websites don’t fair too much better than apps. While you don’t have to download anything extra to use a website, many websites have a tendency to suck on people’s phones. If they aren’t built correct, they can be slow, clunky and unresponsive. If they aren’t optimised for the phone screen, users can spend ungodly amounts of time pinching and zooming on the screen to figure out what is going on. Even if you do invest enough money to build a good website, the user’s internet connection could give out reducing your beautifully designed site to a continuous stream of loading screens.
Chatbots don’t face these problems. First, chat as an interface was designed with the mobile user in mind. So whether you implement it through an app or your website, the user can easily see what is exactly going on at all times.
Second, if you build a bot within a messaging app like FB Messenger, you can trust Facebook’s highly paid and highly trained UI team to make the interface responsive.
Finally, since each chat interaction happens on a single page the customer never needs to interact with a load screen.
The chat interface is familiar
Every website and app looks different. Even if you convince a user to use one of them, they have to learn how to navigate their way around. Look at the Domino’s website and bot again. With the website there is so much happening on the screen you do not know where to click.
With the bot on the other hand, the customer knows exactly what to do. The interface is similar to one they use everyday.
Chat feels more human than apps and websites
When a customer interacts with a bot and an app the two experiences feel very different even if they achieve the same thing. Using an app feels like using a tool to achieve something, while using a bot feels like the computer is assisting you through a process.
Before you start building… (Read this whole section. It is very important)
There are two things to consider before you start building your bot. First, I would think long and hard about what function your bot will serve. Remember that AI technologies are still very raw so the tasks a customer gets done through a bot cannot be too complex. Also, in my personal experience of using bots everyday, I have found that the best bots tend to be those which do one or two tasks really well. Add too many tasks and the user can get easily confused because you have to run through far too many menus. I wrote a whole other piece on this that you should check out for a better understanding (Chris Messina recommended it so I promise it is good).
Second, I would try and figure out which platform you want to build your bot on. This will depend largely on where your customers are. Facebook Messenger is fairly universally used so bot developers tend to gravitate towards it. But if you are in a region where another messaging app is popular then build a bot on that platform (Line, Kik, Telegram, etc).
Also consider a bot on your website as an option. Website bots offer two advantages of their app based counterparts. First, in a lot of developing markets, like India, people do not like using Facebook Messenger because it uses too much data and runs very slowly on most phones. In a case like this, you could build a bot on the preferred messaging app in the region or on your website (this is especially true if WhatsApp is the preferred messaging app in your region because WhatsApp does not support bots). Second, Messenger (and Kik and Telegram) bots all face a discovery issue. People do not know how or where to find them. Your website on the other hand is already getting traffic and people can easily run into them on Google. But be warned, if you make a web-based bot it is harder to send users notifications once they have left the site. This could be a downside if you want to ping your customers with discount coupons over time.
Article Source: https://hellotars.com/blog/restaurant-chatbot-guides/
Wednesday 25 September 2019
How Can Chatbots Play an Important Role in the Food Industry?
Do you want a human with that?
Just under two years ago we wrote a blog exploring the rising trend of chatbots and Artificial Intelligence (AI) in the food industry. Fast forward to 2018 and we find ourselves now living in a digital economy of expectation, one where we don’t want to go out and stand in a queue to order food.
Why choose a chatbot?
Put simply, chatbots can mimic human conversations using technology based on AI. They are often personalised with names and can be seen by customers as an extension of your brand online.
Chatbots allow your real-life staff to work without being interrupted to answer simple questions as these can be directed to your online chatbot. By encouraging customers to place an order with your bot and not wait in a queue, it can increase sales as chatbots can process an unlimited number of orders at any time, day or night.
With many millennials preferring to communicate with a business online instead of over the phone, using a chatbot can help attract a younger audience.
Where can you chat with a chatbot?
Chatbots can be accessed within an app, a business website or on a social media messenger platform. The most popular messenger platform for chatbots is Facebook Messenger. Launched in 2014 and opened to chatbots in 2016, the platform has an estimated 1.2 billion users. That’s a lot of potential customers your bot could be chatting to!
Using chatbots on a messenger platform can help entice occasional customers to become regulars and build brand loyalty if they like your bot. They’re also good for appealing to customers who don’t want to download your app but still want a quick and simple ordering experience.
How do you write the chatbot chit chat?
It’s important to create a well-thought-out content strategy for your chatbot that will work for your brand. First, focus on creating a storyline arc for your chatbot to follow – from initiating opening conversations through to rising action, climax and resolution.
Your copy needs to be engaging, representative of your brand values and tone of voice, and in line with customer expectations. Keep interactions to a maximum of four lines as this helps to reinforce a natural sense of ‘back and forth’ conversation and encourages a customer to interact with every piece of content. To help the conversation feel more natural and less drone-like, programme your chatbot to not only answer questions but ask them back too.
It’s also important to keep your chatbot feeling fresh. Nobody likes a stale bot. Instead, your content strategy should be updated to stay relevant with seasonal campaigns, company promotions and other topical events.
Looking at some top brand’s chatbots
Global chain Starbucks introduced their Barista Bot last year on their app, allowing customers to quickly pre-order and pay for their drinks and skip the queue in-store. The chatbot might even spell your name right on your order!
In the US, supermarket brand Whole Foods launched their recipe bot to help customers decide their shopping list and recipes for the week. By using emojis instead of words, the chatbot speeds up interactions with customers and creates a unique experience with your brand for customers online.
Perhaps one of the best-known influencers for AI in the food industry is Domino’s, who created their pizza-loving chatbot ‘DOM’ in 2014. Today, Domino’s now conducts more than 65 percent of its sales in the U.S. via numerous digital platforms including using DOM.
To the future and beyond
The use of chatbots in fast food outlets and restaurants is having an instrumental impact on the way the industry interacts with customers and processes orders. Chatbots not only speed up interactions, encourage more sales and build brand loyalty, but they also ensure a brand stays current in a diverse and digital market.
With Domino’s DOM currently being tested to answer customer phone calls in America and KFC opening the first AI-only staffed branch in Shanghai, China, chatbots seem here to stay for the food industry with new and exciting possibilities.
Article Source: https://eat-marketing.co.uk/chatbots-and-food-industry/
Just under two years ago we wrote a blog exploring the rising trend of chatbots and Artificial Intelligence (AI) in the food industry. Fast forward to 2018 and we find ourselves now living in a digital economy of expectation, one where we don’t want to go out and stand in a queue to order food.
Why choose a chatbot?
Put simply, chatbots can mimic human conversations using technology based on AI. They are often personalised with names and can be seen by customers as an extension of your brand online.
Chatbots allow your real-life staff to work without being interrupted to answer simple questions as these can be directed to your online chatbot. By encouraging customers to place an order with your bot and not wait in a queue, it can increase sales as chatbots can process an unlimited number of orders at any time, day or night.
With many millennials preferring to communicate with a business online instead of over the phone, using a chatbot can help attract a younger audience.
Where can you chat with a chatbot?
Chatbots can be accessed within an app, a business website or on a social media messenger platform. The most popular messenger platform for chatbots is Facebook Messenger. Launched in 2014 and opened to chatbots in 2016, the platform has an estimated 1.2 billion users. That’s a lot of potential customers your bot could be chatting to!
Using chatbots on a messenger platform can help entice occasional customers to become regulars and build brand loyalty if they like your bot. They’re also good for appealing to customers who don’t want to download your app but still want a quick and simple ordering experience.
How do you write the chatbot chit chat?
It’s important to create a well-thought-out content strategy for your chatbot that will work for your brand. First, focus on creating a storyline arc for your chatbot to follow – from initiating opening conversations through to rising action, climax and resolution.
Your copy needs to be engaging, representative of your brand values and tone of voice, and in line with customer expectations. Keep interactions to a maximum of four lines as this helps to reinforce a natural sense of ‘back and forth’ conversation and encourages a customer to interact with every piece of content. To help the conversation feel more natural and less drone-like, programme your chatbot to not only answer questions but ask them back too.
It’s also important to keep your chatbot feeling fresh. Nobody likes a stale bot. Instead, your content strategy should be updated to stay relevant with seasonal campaigns, company promotions and other topical events.
Looking at some top brand’s chatbots
Global chain Starbucks introduced their Barista Bot last year on their app, allowing customers to quickly pre-order and pay for their drinks and skip the queue in-store. The chatbot might even spell your name right on your order!
In the US, supermarket brand Whole Foods launched their recipe bot to help customers decide their shopping list and recipes for the week. By using emojis instead of words, the chatbot speeds up interactions with customers and creates a unique experience with your brand for customers online.
Perhaps one of the best-known influencers for AI in the food industry is Domino’s, who created their pizza-loving chatbot ‘DOM’ in 2014. Today, Domino’s now conducts more than 65 percent of its sales in the U.S. via numerous digital platforms including using DOM.
To the future and beyond
The use of chatbots in fast food outlets and restaurants is having an instrumental impact on the way the industry interacts with customers and processes orders. Chatbots not only speed up interactions, encourage more sales and build brand loyalty, but they also ensure a brand stays current in a diverse and digital market.
With Domino’s DOM currently being tested to answer customer phone calls in America and KFC opening the first AI-only staffed branch in Shanghai, China, chatbots seem here to stay for the food industry with new and exciting possibilities.
Article Source: https://eat-marketing.co.uk/chatbots-and-food-industry/
Tuesday 24 September 2019
How On-Demand Food Delivery Companies Can Use AI To Optimize Food Delivery?
In the so called information age at least on-demand food delivery app platforms are one of the truly great things of our time. And the only reason why the number of quick-serve and fast casual restaurants are projecting up with a skyrocketing speed. Granted, they have wrapped themselves with the online delivery platforms.
Spurred by the internet penetration and smart use of smartphones resulting in increasing obsession of the consumers to order food online have boosted the food ordering industry, that as a result, witnessed a heated competition where every other food delivery app is vying to attract a bigger chunk of the market.
But to the dismay, the smaller entities in the industry are not harnessing the power of latest technologies to optimize deliveries, streamlining operations and do effective marketing. As a result, they fail to drive their sales up. Artificial Intelligence (AI) comes from the same unutilized family of technology which remains untouched, considering it one of those abstract concept with presumably no real application.
To prove this perceived notion of AI wrong and to help you uplift your brand up by reeling in more consumers here we discuss how a brand can use AI to simplify their marketing efforts.
Predictive Customer Behavior
Understanding what consumers want and need - ideally, before they even do - can help the brand to understand each specific customer and learn their habits which eventually can help them better serve and drive sales.
The simplest way to understand this in action is when you log into any eCommerce app and you are supplied with an array of suggested products to buy. By AI's deep learning technology, brands can predict consumer behavior months in advance and put it at work. The recommendation engine enables consumers to choose meals based on their eating preferences.
Chatbots Assistance
Chatbots provide on-demand human-like automated responses to common and most frequently asked questions by customers on web or app which helps in saving brand's time, resources and money and helps in satisfying customers with quick response system. Chatbot developers create scripts by evaluating a large number of possible scenarios, which in turn, can simplify customer interactions.
Voice-Activated Ordering
Voice ordering is gaining popularity after the increased domination of voice assistants like Google Home and Amazon's Alexa.
Starbucks introduced My Starbucks Barista in 2017, putting the coffee giant on the path to voice-activated ordering. Wingstop first unveiled it in 2009, making it one of the first players in the field to offer digital ordering and then later on integrating voice-activated technology in 2017. Pizza delivery chain Domino's also entered the voice-activated mobile ordering scene relatively early.
Kiosks
Quick serve and fast casual restaurants must integrate AI-driven self-service Kiosks to reduce customer waiting time and improve the customer ordering experience.
Automated Advertising
Automated advertising automates your online advertising efforts so you can focus on other important business functions instead of investing your time in social media marketing campaigns.
There are monetary based algorithms and ad-performance based algorithms to monitor it. Monetary based algorithms use your sales and conversion data from your ad campaigns to upscale or downscale bids on campaigns depending on their monetary performance. Ad-performance algorithms use performance data from your ads to optimize the high performing campaigns and stop the low performing ads.
The Final Word:
In this heavily saturated market, more and more companies are succeeding in its mission of optimizing delivery as they have figured out that the only way to stay competitive is by delivering better customer value. And the best way to do it is by adopting the latest technologies. AI has revolutionized the way QSRs and other on-demand food delivery app marketed and scaled their successes. When are you going to adopt it? The trend is here to stay! Be the frontrunner and contact your food delivery app development company now.
Article Source: https://EzineArticles.com/expert/Anuradha_Badone/2324461
Spurred by the internet penetration and smart use of smartphones resulting in increasing obsession of the consumers to order food online have boosted the food ordering industry, that as a result, witnessed a heated competition where every other food delivery app is vying to attract a bigger chunk of the market.
But to the dismay, the smaller entities in the industry are not harnessing the power of latest technologies to optimize deliveries, streamlining operations and do effective marketing. As a result, they fail to drive their sales up. Artificial Intelligence (AI) comes from the same unutilized family of technology which remains untouched, considering it one of those abstract concept with presumably no real application.
To prove this perceived notion of AI wrong and to help you uplift your brand up by reeling in more consumers here we discuss how a brand can use AI to simplify their marketing efforts.
Predictive Customer Behavior
Understanding what consumers want and need - ideally, before they even do - can help the brand to understand each specific customer and learn their habits which eventually can help them better serve and drive sales.
The simplest way to understand this in action is when you log into any eCommerce app and you are supplied with an array of suggested products to buy. By AI's deep learning technology, brands can predict consumer behavior months in advance and put it at work. The recommendation engine enables consumers to choose meals based on their eating preferences.
Chatbots Assistance
Chatbots provide on-demand human-like automated responses to common and most frequently asked questions by customers on web or app which helps in saving brand's time, resources and money and helps in satisfying customers with quick response system. Chatbot developers create scripts by evaluating a large number of possible scenarios, which in turn, can simplify customer interactions.
Voice-Activated Ordering
Voice ordering is gaining popularity after the increased domination of voice assistants like Google Home and Amazon's Alexa.
Starbucks introduced My Starbucks Barista in 2017, putting the coffee giant on the path to voice-activated ordering. Wingstop first unveiled it in 2009, making it one of the first players in the field to offer digital ordering and then later on integrating voice-activated technology in 2017. Pizza delivery chain Domino's also entered the voice-activated mobile ordering scene relatively early.
Kiosks
Quick serve and fast casual restaurants must integrate AI-driven self-service Kiosks to reduce customer waiting time and improve the customer ordering experience.
Automated Advertising
Automated advertising automates your online advertising efforts so you can focus on other important business functions instead of investing your time in social media marketing campaigns.
There are monetary based algorithms and ad-performance based algorithms to monitor it. Monetary based algorithms use your sales and conversion data from your ad campaigns to upscale or downscale bids on campaigns depending on their monetary performance. Ad-performance algorithms use performance data from your ads to optimize the high performing campaigns and stop the low performing ads.
The Final Word:
In this heavily saturated market, more and more companies are succeeding in its mission of optimizing delivery as they have figured out that the only way to stay competitive is by delivering better customer value. And the best way to do it is by adopting the latest technologies. AI has revolutionized the way QSRs and other on-demand food delivery app marketed and scaled their successes. When are you going to adopt it? The trend is here to stay! Be the frontrunner and contact your food delivery app development company now.
Article Source: https://EzineArticles.com/expert/Anuradha_Badone/2324461
Monday 23 September 2019
Deliver best customer service with Salesforce AI powered chatbot
“State of Service”, a Salesforce study states that 24% of service organizations currently use AI assistance that includes chatbots, text and voice analytics.
Girikon’s Salesforce Consulting Services team explains why and how to use Chatbot.
Salesforce releases usually come with new functions in line with business need and interest. Customer’s demand a smooth customer service. Service companies never find it easy despite their large pool of resources backing up customer support teams. AI powered Chatbots are one way to services the demand.
Why AI powered Chatbot is used?
Easier and spontaneous conversation between customers and representatives
Deliver Personalized customer experience
Support Business across all digital channels such as Facebook, Twitter, SMS or even Phone.
Reduce the need for human intervention
Improves response time
Immediate response
Artificial Intelligence enabled chatbot is software that stimulates the chat with the user through messaging applications, websites, mobile applications and even through telephone in form of text, audio or both. Repetitive tasks can be automated for conversation between representatives and customers using chatbot. Artificial intelligence helps the chatbot to identify and analyze the data pattern and ultimately customer’s behavior. With the help of conversation logs with the customer AI and prediction analysis is executed in order to predict customer behavior.
Let’s have a look at how chat works?
When we think Chatbot two important actions are considered; customer request analysis and responding to the customer with accuracy.
Firstly, the chatbot software captures the request sent from the customer and starts identifying the customer intent by data extraction & matching rule implementation method. Defined by the business case a list of conditions is defined to fulfill customer request and Chatbot responds to customer with appropriate information.
How does Salesforce play a key role in chatbot?
Salesforce CRM holds extensive data about a customer i.e. communication and transaction history what can be considered the backbone of successful chatbot performance. To deliver better prediction and an effective response, Chatbot utilizes a machine learning algorithm when and where the data is needed.
Gartner reveals that 85 percent of all customer interactions will be automated by 2020 and believes that artificial intelligence will power 95 percent of all customer interactions by 2025.
How to increase business value using Chatbot?
Chatbot represents the business and the brand. For any business, customers are an important stakeholder and plan and execute the strategy to engage and retain their business value. To avoid delays in response to customers chatbot is key and connects directly with the customer to resolve issues the customer is facing. Chatbot does not only help customers, Chatbot also helps agents by automating repetitive tasks and maintaining the conversation hassle free. Chatbot is a self-service support system and customers can access chatbot service anytime and from anywhere.
In parallel to supporting the customer service process, Chatbot also reduces resource costs to business and achieve less operational costs.
Customer relationships and communications are smoother, and AI powered chatbot is one of the reasons behind this. Salesforce allows business to reach their customer with a seamless and effective response system.
Article Source: http://www.articlesfactory.com/articles/technology/deliver-best-customer-service-with-salesforce-ai-powered-chatbot.html
Girikon’s Salesforce Consulting Services team explains why and how to use Chatbot.
Salesforce releases usually come with new functions in line with business need and interest. Customer’s demand a smooth customer service. Service companies never find it easy despite their large pool of resources backing up customer support teams. AI powered Chatbots are one way to services the demand.
Why AI powered Chatbot is used?
Easier and spontaneous conversation between customers and representatives
Deliver Personalized customer experience
Support Business across all digital channels such as Facebook, Twitter, SMS or even Phone.
Reduce the need for human intervention
Improves response time
Immediate response
Artificial Intelligence enabled chatbot is software that stimulates the chat with the user through messaging applications, websites, mobile applications and even through telephone in form of text, audio or both. Repetitive tasks can be automated for conversation between representatives and customers using chatbot. Artificial intelligence helps the chatbot to identify and analyze the data pattern and ultimately customer’s behavior. With the help of conversation logs with the customer AI and prediction analysis is executed in order to predict customer behavior.
Let’s have a look at how chat works?
When we think Chatbot two important actions are considered; customer request analysis and responding to the customer with accuracy.
Firstly, the chatbot software captures the request sent from the customer and starts identifying the customer intent by data extraction & matching rule implementation method. Defined by the business case a list of conditions is defined to fulfill customer request and Chatbot responds to customer with appropriate information.
How does Salesforce play a key role in chatbot?
Salesforce CRM holds extensive data about a customer i.e. communication and transaction history what can be considered the backbone of successful chatbot performance. To deliver better prediction and an effective response, Chatbot utilizes a machine learning algorithm when and where the data is needed.
Gartner reveals that 85 percent of all customer interactions will be automated by 2020 and believes that artificial intelligence will power 95 percent of all customer interactions by 2025.
How to increase business value using Chatbot?
Chatbot represents the business and the brand. For any business, customers are an important stakeholder and plan and execute the strategy to engage and retain their business value. To avoid delays in response to customers chatbot is key and connects directly with the customer to resolve issues the customer is facing. Chatbot does not only help customers, Chatbot also helps agents by automating repetitive tasks and maintaining the conversation hassle free. Chatbot is a self-service support system and customers can access chatbot service anytime and from anywhere.
In parallel to supporting the customer service process, Chatbot also reduces resource costs to business and achieve less operational costs.
Customer relationships and communications are smoother, and AI powered chatbot is one of the reasons behind this. Salesforce allows business to reach their customer with a seamless and effective response system.
Article Source: http://www.articlesfactory.com/articles/technology/deliver-best-customer-service-with-salesforce-ai-powered-chatbot.html
Thursday 19 September 2019
Tips To Make Live Chat Support Remunerative
A lot of multinational giants are calling Chatbot, the next big thing in the customer service domain. Though this technology has gained appreciation within a short span of time, many experts and entrepreneurs disapprove its competence.
Chatbots are basically deployed for providing consumers live chat support services that should necessarily have a human touch; without this element, the services will not be deemed as effective. Human touch is an intrinsic part of the customer support domain and without it, processes like live chat will not be productive for sure. To make sure that your customers and business get the most out of this process, it is best to not depend on automation immensely. The organizations that render call center services in India or any other part of the world for the chat support process should keep certain aspects in mind, a few of which are elaborated below:
Firstly, as discussed above there is a need to maintain the human touch in outsourced customer care service in India and various other countries. Automation works wonders but when we talk about live chat support, it is crucial to understand that the customers expect a human’s assistance. Chatbot, no matter how high-tech cannot match the service quality of a live agent.
While Chatbots might not be as lucrative as they are deemed to be, certain technologies associated with this process sure are. It is suggested to deploy new age software solutions to manage data and to personalize the service experience.
Customizing the chat software module will surely be quite advantageous. The company’s branding and various other aspects should be a part of this module. Features like calling via VOIP and conversation storage for future reference can make this process more remunerative than ever.
Lastly, it is advised to invest in the proactive chat feature that helps agent initiate the conversation. By initiating the conversation businesses can convert visitors into customers and can boost the revenue generation. This can be done with the help of an automatically generated chat pop-up.
There are many other ways to boost the performance of live chat support but by following afore mentioned, enterprises can surely reap a myriad of benefits. This is an element that can create potential leads, which sure are vital for generating the desired profits. The leads generated via live chat can be easily pushed into the sales pipeline. So, by concentrating on this process, any commercial organization can thrive in the ever so competitive business domain.
Article Source: http://www.articlesfactory.com/articles/business/tips-to-make-live-chat-support-remunerative.html
Wednesday 18 September 2019
How chatbot development is changing the user experience for the better
Mobile applications have been increasing for the last few years, and their power has advanced in ways the common man couldn’t have imagined. But the trend is now shifting to a new form of technology known as chatbots.
With chatbots, the world is rapidly migrating from graphical user interface to conversational user interface. Chatbots are completely changing the way we interact with applications; we can chat or talk to them as friends.
Apps Vs. Chatbots
The major difference between a mobile application and a chatbot is the user interface (UI). A chatbot is a type of a conversational user experience (UX) that is set to affect our lives prominently. Chatbots use simple UX models to provide solutions to different day-to-day tasks. A chatbot development represents an interactive service that provides a conversional experience. The innovation of chatbots is one of the latest evolution points in the world of technology.
There is a high likelihood that chatbot development will be replacing mobile applications in the near future. The ability to understand the use and give an instant response or perform the appropriate action by request makes chatbot development the next big thing in mobile technology. The conversational interface that is chatbots is designed to mimic real-world human conversation; it’s more human, meaning that users will be able to identify with it resulting in better customer experience quickly.
Chatbots Are Changing UX/UI
Chatbot development has really changed UX and UI as we originally knew them. When you compare the UI and UX designs of other applications to that of chatbots, you will see massive differences. Chatbots can interact with the user like a real person and are simplified but have a given level of artificial intelligence in them. That is why they are able to interact with people. That way, businesses can improve their services and build trustworthy relationships with their customers.
Works Naturally
The major purpose of a UX is to make chatbots work in a natural manner. Chatbots must interact like real humans but need to be always ready to help, and they should be a bit smarter than humans. That’s the ideal situation, but we are not there yet.
However, chatbot development will keep evolving, and with advancement in Artificial Intelligence, they should be able to work naturally in the near future. In mobile app development, developers must think of ways of accommodating chatbot technology in their applications as well as other software development efforts. It’s the future of UI.
Offers Options, Tips, and Suggestions
Many users start conversations with chatbots but don’t really know what to say. If these users are left on their own, confusion takes over. Chatbots, through artificial intelligence, give users options, tips, and suggestions on what you may be needing assistance with. This helps with keeping the conversation going on without any form of confusion and, in turn, improves the user experience.
Personalization
When offering customer service, chatbot development provide a high degree of personalization. Chatbots are AIs and are designed to learn from every experience enabling them to offer solutions that focus on each individual. Chatbots are able to use the customer’s specific needs and taste to create unique user experiences for each person.
24/7 Availability
The habits of the consumer have changed. The modern consumer doesn’t expect his/her shopping hours to be restricted to certain times. We want immediate responses 24 hours, seven days a week. The consumer just wants you to be there, and chatbots have really made that easy. Anytime a customer feels like he/she needs some sort of clarification, they can always engage the chatbot development no matter what time of the day it isScience Articles, which really improves customer service.
Article Source: http://www.articlesfactory.com/articles/technology/how-chatbot-development-is-changing-the-user-experience-for-the-better.html
With chatbots, the world is rapidly migrating from graphical user interface to conversational user interface. Chatbots are completely changing the way we interact with applications; we can chat or talk to them as friends.
Apps Vs. Chatbots
The major difference between a mobile application and a chatbot is the user interface (UI). A chatbot is a type of a conversational user experience (UX) that is set to affect our lives prominently. Chatbots use simple UX models to provide solutions to different day-to-day tasks. A chatbot development represents an interactive service that provides a conversional experience. The innovation of chatbots is one of the latest evolution points in the world of technology.
There is a high likelihood that chatbot development will be replacing mobile applications in the near future. The ability to understand the use and give an instant response or perform the appropriate action by request makes chatbot development the next big thing in mobile technology. The conversational interface that is chatbots is designed to mimic real-world human conversation; it’s more human, meaning that users will be able to identify with it resulting in better customer experience quickly.
Chatbots Are Changing UX/UI
Chatbot development has really changed UX and UI as we originally knew them. When you compare the UI and UX designs of other applications to that of chatbots, you will see massive differences. Chatbots can interact with the user like a real person and are simplified but have a given level of artificial intelligence in them. That is why they are able to interact with people. That way, businesses can improve their services and build trustworthy relationships with their customers.
Works Naturally
The major purpose of a UX is to make chatbots work in a natural manner. Chatbots must interact like real humans but need to be always ready to help, and they should be a bit smarter than humans. That’s the ideal situation, but we are not there yet.
However, chatbot development will keep evolving, and with advancement in Artificial Intelligence, they should be able to work naturally in the near future. In mobile app development, developers must think of ways of accommodating chatbot technology in their applications as well as other software development efforts. It’s the future of UI.
Offers Options, Tips, and Suggestions
Many users start conversations with chatbots but don’t really know what to say. If these users are left on their own, confusion takes over. Chatbots, through artificial intelligence, give users options, tips, and suggestions on what you may be needing assistance with. This helps with keeping the conversation going on without any form of confusion and, in turn, improves the user experience.
Personalization
When offering customer service, chatbot development provide a high degree of personalization. Chatbots are AIs and are designed to learn from every experience enabling them to offer solutions that focus on each individual. Chatbots are able to use the customer’s specific needs and taste to create unique user experiences for each person.
24/7 Availability
The habits of the consumer have changed. The modern consumer doesn’t expect his/her shopping hours to be restricted to certain times. We want immediate responses 24 hours, seven days a week. The consumer just wants you to be there, and chatbots have really made that easy. Anytime a customer feels like he/she needs some sort of clarification, they can always engage the chatbot development no matter what time of the day it isScience Articles, which really improves customer service.
Article Source: http://www.articlesfactory.com/articles/technology/how-chatbot-development-is-changing-the-user-experience-for-the-better.html
Tuesday 17 September 2019
Chatbot: Revolving around Artificial Intelligence to Escalate Human-Machine Interaction
Global chatbot market to attain a far greater consumer pool than before, augmented by the increasing use of online messaging as well as the rise in the overall number of applications where chatbots can prove to be beneficial.
The global chatbot market is expected to be driven by the giant strides made in the field of artificial intelligence over the past decade. It becoming easier to implement high-end artificial intelligence in common consumer electronics, thereby allowing players in the global chatbot market to attain a far greater consumer pool than before. The global chatbot market is also being augmented by the increasing use of online messaging as well as the rise in the overall number of applications where chatbots can prove to be beneficial. However, the global chatbot market is currently being restrained by the high minimum requirements still needed to host chatbots effectively.
The global chatbot market in 2015 was valued at US$113.0 mn. It is predicted to expand at an incredibly high CAGR of 27.8% in terms of revenue, within a forecast period from 2016 to 2024. By the end of 2024, the global chatbot market is expected to reach US$994.5 mn. Large enterprises are expected to grab the lion’s share in the global chatbot market and are expected to generate a revenue of US$626.3 mn for the market by the end of 2024.
Download Brochure for Chatbot Industry Insights
Large Enterprises Make Best Use of Current Chatbot Features
The global scenario of the chatbot market can be simplified by segmenting it into two generalized segments according to the size of the enterprises that make use of them. With small and medium enterprises bundled as one, they are dwarfed by the high utility of chatbots by large enterprises. There is an intense scope of use of chatbots within the many promotional activities and customer engagements that large enterprises perform on a regular basis. The use of chatbots can allow these enterprises to boost their overall rate of promotion and reach across the consumer pool. In terms of revenue, large enterprises are easily expected to retain the lead in the global chatbot market over the coming years. Large enterprises also benefit from the scope of business process automation that advanced chatbots bring to the table, which can further increase their social media involvement and help market their products better.
North America Leads Massively in Chatbot Demand
The global chatbot market can be segmented on the basis of geography into North America, Asia Pacific, Europe, Latin America, and the Middle East and Africa. Among these, the global chatbot market has till now, been led by North America in terms of demand volume and revenue generated. In 2015, North America generated US$52.7 mn within the global chatbot market, showing a clear lead above other key regions. Moreover, this region is expected to lead the market in terms of growth rate in demand as well, between 2016 and 2024. The U.S. is showing an especially high demand in chatbots and is likely to continue doing so over the coming years.
At the same time, Asia Pacific is also expected to show a prolific growth in its demand for chatbots, owing to the growing ICT infrastructure within its leading economies such as China and India. The massive mobile user population in Asia Pacific is a key consumer pool for the global chatbot market, especially in the aspects of media publication management and personalized assistance applications.
The leading players currently associated with the global chatbot market, include Facebook, Inc., Astute Solutions, Haptik, Inc., Google, Inc., Imperson Ltd., Helpshift, Kiwi, Inc., Kasisto Inc., Pandorabots, Inc., Microsoft Corporation, ToyTalk (PullString Inc.), Slack TechnologiesArticle Search, Inc. and Yahoo Inc.
Article Source: http://www.articlesfactory.com/articles/technology/chatbot-revolving-around-artificial-intelligence-to-escalate-human-machine-interaction.html
The global chatbot market is expected to be driven by the giant strides made in the field of artificial intelligence over the past decade. It becoming easier to implement high-end artificial intelligence in common consumer electronics, thereby allowing players in the global chatbot market to attain a far greater consumer pool than before. The global chatbot market is also being augmented by the increasing use of online messaging as well as the rise in the overall number of applications where chatbots can prove to be beneficial. However, the global chatbot market is currently being restrained by the high minimum requirements still needed to host chatbots effectively.
The global chatbot market in 2015 was valued at US$113.0 mn. It is predicted to expand at an incredibly high CAGR of 27.8% in terms of revenue, within a forecast period from 2016 to 2024. By the end of 2024, the global chatbot market is expected to reach US$994.5 mn. Large enterprises are expected to grab the lion’s share in the global chatbot market and are expected to generate a revenue of US$626.3 mn for the market by the end of 2024.
Download Brochure for Chatbot Industry Insights
Large Enterprises Make Best Use of Current Chatbot Features
The global scenario of the chatbot market can be simplified by segmenting it into two generalized segments according to the size of the enterprises that make use of them. With small and medium enterprises bundled as one, they are dwarfed by the high utility of chatbots by large enterprises. There is an intense scope of use of chatbots within the many promotional activities and customer engagements that large enterprises perform on a regular basis. The use of chatbots can allow these enterprises to boost their overall rate of promotion and reach across the consumer pool. In terms of revenue, large enterprises are easily expected to retain the lead in the global chatbot market over the coming years. Large enterprises also benefit from the scope of business process automation that advanced chatbots bring to the table, which can further increase their social media involvement and help market their products better.
North America Leads Massively in Chatbot Demand
The global chatbot market can be segmented on the basis of geography into North America, Asia Pacific, Europe, Latin America, and the Middle East and Africa. Among these, the global chatbot market has till now, been led by North America in terms of demand volume and revenue generated. In 2015, North America generated US$52.7 mn within the global chatbot market, showing a clear lead above other key regions. Moreover, this region is expected to lead the market in terms of growth rate in demand as well, between 2016 and 2024. The U.S. is showing an especially high demand in chatbots and is likely to continue doing so over the coming years.
At the same time, Asia Pacific is also expected to show a prolific growth in its demand for chatbots, owing to the growing ICT infrastructure within its leading economies such as China and India. The massive mobile user population in Asia Pacific is a key consumer pool for the global chatbot market, especially in the aspects of media publication management and personalized assistance applications.
The leading players currently associated with the global chatbot market, include Facebook, Inc., Astute Solutions, Haptik, Inc., Google, Inc., Imperson Ltd., Helpshift, Kiwi, Inc., Kasisto Inc., Pandorabots, Inc., Microsoft Corporation, ToyTalk (PullString Inc.), Slack TechnologiesArticle Search, Inc. and Yahoo Inc.
Article Source: http://www.articlesfactory.com/articles/technology/chatbot-revolving-around-artificial-intelligence-to-escalate-human-machine-interaction.html
Monday 16 September 2019
What Is The Process Of Developing Chatbot From The Beginning?
A Chatbot is an artificial intelligence system that you interact with using voice or text. The interactions with a Chatbot can be as easy as asking requesting for the weather report.
On the other hand, the interactions can be more complicated like solving issues with the internet connection. In this article, you will get to learn the process of Chatbot Development from scratch.
1. Be able to spot opportunities for an AI-based Chatbot.
Before building a Chatbot, it is essential to understand the opportunities for a Chatbot that uses Artificial Intelligence. As businesses think of ways of incorporating Bot technology, they need to think of the jobs that can be automated by Artificial Intelligence solutions. When planning to carry out a specific task, Artificial Intelligence solutions are divided based on work and data complexity. Once the dual analyses of data and work complexity come together, activity models like efficiency, effectiveness, innovation, and expertise are achievable. When designers know why they are Developing Chatbot, they can be able to create conversations with it quickly.
2. Understanding the client goals.
You need to understand why a client needs to build a Chatbot, and what they want their Chatbot to do for them. Once you get answers to such questions during Chatbot Development, you can generate conversations that will help the clients meet their long-term goals. When the designer Developing Chatbot understands well why it is being created, then it becomes easy to come up with a functional conversation. Get some time and make a list of all the goals of each of your clients. Such a list will help you know how to serve your clients effectively.
3. Design a Chatbot conversation.
The moment the designers know the goals, they can come up with a better conversation with the Chatbot. Chatbot conversations are categorized as structured and unstructured interactions. The structured interactions mainly deal with the kind of information that is logical. On the other hand, unstructured interactions contain plain text that is written in a freestyle way. Conversations with friends, family, and colleagues mostly fall into the unstructured interactions segment. When developing the script for the messages, ensure that the topics being discussed are related to the purpose of the Chatbot. It is the responsibility of the designer to make the conversational user interface as simple as possible. To ensure that the flow is natural and task-oriented, the balance between open-ended and close-ended conversations should be perfect.
4. Developing a Chatbot using non-coding frameworks.
Most people prefer to have hands-on experience, but they tend to undergo a lot of trouble to achieve it. The good thing is that nowadays there are Chatbot builder platforms that have made life so much easier. Even though it might not be possible to create an Aan or NLP-enabled Chatbot that can be able to deal with unstructured data, you can create simplified Chatbot conversations and upload them to a cloud platform to serve some simple purposes. The non-coding frameworks have drag-and-drop templates that you can use to create bots.
5. Developing a Chatbot using coding frameworks.
To be able to create a Chatbot using code-based frameworks like Microsoft Bot, you need to hire Chatbot developers who know programming languages, AI, and mobile app development. Getting such a Chatbot ensures that you can solve complicated problems and serve your clients better by decoding their unstructured conversations. It is vital to ensure that all queries from your clients are responded to in real time so that they do not get frustrated and look for other options. Therefore, make sure that your team of developers has people who have vast knowledge on mobile app development.
Conclusion
Chatbots are the future of business. Therefore, every business owner should be willing to invest in a Chatbot. The fact that there are so many Chatbot platforms available, it has become stress-free to design a bot. The moment you understand the nature and complexity of the work to be done, you can be able to decide on the kind of bot your business requires. Do not be left behind by your competitors, stay updated.
Article Source: http://www.articlesfactory.com/articles/technology/what-is-the-process-of-developing-chatbot-from-the-beginning.html
Friday 13 September 2019
Chatbots- A Blend of Increased Personalization Minus Robotic
Did you notice?
Some websites you land on greeting you with "Hello"? Most probably this has caught your eyes. This greet popping out through a little box in the corner is known as a chatbot.
Technically if I have to define chatbots then-
They bear the capacity to caricature human behavior of writing or speaking to go through the motions of a conversation or communication carried with a real person. Therefore they are also known as 'Conversational Agents.'
Do I need a chatbot?
Well, I will try to perk up your ears a bit by answering it as 'yes.'
Consider this scenario:
A consumer pays heed to your product. But before buying a particular product, a lot of questions are raised by the consumer to be sure about the decision of buying. By using a chatbot, these raised queries are answered immediately thus clearing their doubts and aiding them in jumping to the decision of making a purchase.
So what can you conclude with this?
Chatbots not only pop-out and greet your customers but also keep them engaged and satisfied which in turn escalates your conversions.
Customer Satisfaction? Sounds weird? Obviously No.
As Michael LeBoeuf quoted, "A satisfied customer is the best business strategy of all," your business escalation completely depends on what your customer gets out of it.
Customers are impatient. They search for immediate solutions to their queries. With the advancement of technology, customers desire to be served 24/7 irrespective of their location.
Don't you believe me?
As per research, customers have the intention to pay more for a lighting speed customer service. Further, it is mentioned that customers who get solutions within five minutes or less were interested in paying almost $20 more for the same service.
This is the reason why brands have opted for a tailored chatbot for their business websites, blogs, applications, and software for speedy and quality-based customer support. Since it saves a lot of time, it becomes an advantage for any customer-centric organization. It is a bot and therefore, it will be faster than humans and will select, organize, and present the content faster with precision.
But how it would be creating a bond with the customers?
David Weinberger quoted, "Personalization is the automatic tailoring of sites and messages to the individuals viewing them so that we can feel somewhere there is a piece of software that love us for who we are."
I will simplify the cause of this quote.
Imagine you have an online store. If you were the customer who is searching for a product what would be handy for you? Browsing through various products and pages or simply they are brought to you straight?
Here the role of the bot comes into the picture with the touch of personalization.
The bots can interact with the customers to figure out about their requirements and provide them various options meeting their essentials. In other words, the customer experiences a personal touch as if he/she has owned a personal shopper.
Thus to conclude this, personalization creates a bond between the customer and the brand. And chatbot contributes to the bond between the consumer and the technology where Artificial Intelligence plays a key role. With such a personalization service, chatbots have a different persona which appears to be real.
If I need to state the benefits, in short, I would pen down the following points:
Aids in finding solutions
24/7 Availability
The talent of personification
It is fast and is ahead in terms of accuracy
Therefore companies providing quality chatbot development services always focus on personalization as it is the direct key to the customer satisfaction.
Have you worked on your to-dos as you are thinking to opt for a chatbot development?.
Communicative
Ability to solve the problems
Realistic
Precision
In good spirits, while answering the customers
Curious in learning about the needs of the customers
The solutions are relevant to the queries
Clear Cut and Crisp
Here are a few more points on how you can make your chatbot less robotic and more personalized:
Strategizing the UX to make it user-friendly
As mentioned earlier, we belong to an era where we desire the solutions on the go. For instance, you are in search of a restaurant nearby. Just command your device and restaurants matching your criteria is displayed.
Lost? Command verbally and your exact location is located.
Need a reminder? Your bot will do the work for you.
Want to remind others? Just write @(Person/team to be reminded) for the meeting at 2 pm.
A managed and well-organized bot life isn't it?
A Semblance for your Bot
Since the world of imagination is boundless, each of us has a different perspective towards the digital language. Each brand ties its goal around two important factors: User-satisfaction and Reputation. If you have visited any website of high-technology, they artistically use the exact character to serve as a typical example of their brand. Their chatbots initiate the communication with a tone of pertaining. For instance: "How may I help you?" and so on.
Thus I have shortlisted a few important check-list while creating a user-friendly interface:
Learn about Your User
The first thing that you need to research is what kind of conversation would attract your users. Whether a formal greet would do or an informal one would keep the user more engaged. Keep in mind the users' requirements and the queries they may raise regarding the same. You need to work upon the possible FAQs.
In short, create the bot's personality relevant to the users' needs.
One such example is Google. We all are aware that Google is a search engine. It provides a wide range of information. Therefore the interface of the bots resembles the same persona.
The Bot's Persona Should be a Clone of the Personality of your Brand
While building a bot, you have to wear the cap of the consumer and thus need to thoroughly study the psychology of the user. The aim of building a chatbot is only for the users. The usage of chatbots is by the users and then it is benefitted to the users. With the technical revolution, the connection between the humans and the automated program hasn't made a lot of lines but if we could break through this ṭedious situation of creating a fantastic program then we might be in a position to build more connections.
24/7 Availability is all that is needed!
Your customer satisfaction is decided upon the availability of your chatbot for addressing the queries of your customers instantly with accuracy and relevancy.
The Blend of Tone and Content is your Game Changer
If you ask me, I would love to talk with someone who has a calm, friendly, and helpful tone to address my speech. Therefore it is mandatory from the users' point of view that his problems or queries are resolved in a courteous manner with high priority.
For instance you may think to have the following set of confab conversation:
Power Tips:
Greet your customer. This is an ideal start to the conversation.
Avoid asking close-ended questions as the user might find reasons to skip them.
A desirable opening:
Hello!
How have you been doing?
Reply By the customer: Hey!
Change the Tone as if you are concerned about their visit
Do you need any help?
Reply By the customer: I am looking for a bell sleeve t-shirt within the range of $400. Can u help me find it?
Change the tone as you are happy to help the customer
Happy to help you!
Reply By the customer:Thanks!
Change the tone as if you are happy to resolve the query
Here are the best deals on bell sleeve t-shirts within the range of $400.
Reply By the customer:Oh, thank you so much!
I Think I can go with it.
By the Bot
I think you have got the right deals.
Wrapping Up!
The chatbot is a revolutionary technology and blending it with AI makes it deadly. Therefore, the companies offering Chatbot Development Services are trying hands on it with innovations. It has a wide scope in the field of customer service thus optimizing the customer experience worldwide. Chatbots are making interaction convenient for the users.
Article Source: https://www.articlecube.com/chatbots-blend-increased-personalization-minus-robotic
Some websites you land on greeting you with "Hello"? Most probably this has caught your eyes. This greet popping out through a little box in the corner is known as a chatbot.
Technically if I have to define chatbots then-
They bear the capacity to caricature human behavior of writing or speaking to go through the motions of a conversation or communication carried with a real person. Therefore they are also known as 'Conversational Agents.'
Do I need a chatbot?
Well, I will try to perk up your ears a bit by answering it as 'yes.'
Consider this scenario:
A consumer pays heed to your product. But before buying a particular product, a lot of questions are raised by the consumer to be sure about the decision of buying. By using a chatbot, these raised queries are answered immediately thus clearing their doubts and aiding them in jumping to the decision of making a purchase.
So what can you conclude with this?
Chatbots not only pop-out and greet your customers but also keep them engaged and satisfied which in turn escalates your conversions.
Customer Satisfaction? Sounds weird? Obviously No.
As Michael LeBoeuf quoted, "A satisfied customer is the best business strategy of all," your business escalation completely depends on what your customer gets out of it.
Customers are impatient. They search for immediate solutions to their queries. With the advancement of technology, customers desire to be served 24/7 irrespective of their location.
Don't you believe me?
As per research, customers have the intention to pay more for a lighting speed customer service. Further, it is mentioned that customers who get solutions within five minutes or less were interested in paying almost $20 more for the same service.
This is the reason why brands have opted for a tailored chatbot for their business websites, blogs, applications, and software for speedy and quality-based customer support. Since it saves a lot of time, it becomes an advantage for any customer-centric organization. It is a bot and therefore, it will be faster than humans and will select, organize, and present the content faster with precision.
But how it would be creating a bond with the customers?
David Weinberger quoted, "Personalization is the automatic tailoring of sites and messages to the individuals viewing them so that we can feel somewhere there is a piece of software that love us for who we are."
I will simplify the cause of this quote.
Imagine you have an online store. If you were the customer who is searching for a product what would be handy for you? Browsing through various products and pages or simply they are brought to you straight?
Here the role of the bot comes into the picture with the touch of personalization.
The bots can interact with the customers to figure out about their requirements and provide them various options meeting their essentials. In other words, the customer experiences a personal touch as if he/she has owned a personal shopper.
Thus to conclude this, personalization creates a bond between the customer and the brand. And chatbot contributes to the bond between the consumer and the technology where Artificial Intelligence plays a key role. With such a personalization service, chatbots have a different persona which appears to be real.
If I need to state the benefits, in short, I would pen down the following points:
Aids in finding solutions
24/7 Availability
The talent of personification
It is fast and is ahead in terms of accuracy
Therefore companies providing quality chatbot development services always focus on personalization as it is the direct key to the customer satisfaction.
Have you worked on your to-dos as you are thinking to opt for a chatbot development?.
Communicative
Ability to solve the problems
Realistic
Precision
In good spirits, while answering the customers
Curious in learning about the needs of the customers
The solutions are relevant to the queries
Clear Cut and Crisp
Here are a few more points on how you can make your chatbot less robotic and more personalized:
Strategizing the UX to make it user-friendly
As mentioned earlier, we belong to an era where we desire the solutions on the go. For instance, you are in search of a restaurant nearby. Just command your device and restaurants matching your criteria is displayed.
Lost? Command verbally and your exact location is located.
Need a reminder? Your bot will do the work for you.
Want to remind others? Just write @(Person/team to be reminded) for the meeting at 2 pm.
A managed and well-organized bot life isn't it?
A Semblance for your Bot
Since the world of imagination is boundless, each of us has a different perspective towards the digital language. Each brand ties its goal around two important factors: User-satisfaction and Reputation. If you have visited any website of high-technology, they artistically use the exact character to serve as a typical example of their brand. Their chatbots initiate the communication with a tone of pertaining. For instance: "How may I help you?" and so on.
Thus I have shortlisted a few important check-list while creating a user-friendly interface:
Learn about Your User
The first thing that you need to research is what kind of conversation would attract your users. Whether a formal greet would do or an informal one would keep the user more engaged. Keep in mind the users' requirements and the queries they may raise regarding the same. You need to work upon the possible FAQs.
In short, create the bot's personality relevant to the users' needs.
One such example is Google. We all are aware that Google is a search engine. It provides a wide range of information. Therefore the interface of the bots resembles the same persona.
The Bot's Persona Should be a Clone of the Personality of your Brand
While building a bot, you have to wear the cap of the consumer and thus need to thoroughly study the psychology of the user. The aim of building a chatbot is only for the users. The usage of chatbots is by the users and then it is benefitted to the users. With the technical revolution, the connection between the humans and the automated program hasn't made a lot of lines but if we could break through this ṭedious situation of creating a fantastic program then we might be in a position to build more connections.
24/7 Availability is all that is needed!
Your customer satisfaction is decided upon the availability of your chatbot for addressing the queries of your customers instantly with accuracy and relevancy.
The Blend of Tone and Content is your Game Changer
If you ask me, I would love to talk with someone who has a calm, friendly, and helpful tone to address my speech. Therefore it is mandatory from the users' point of view that his problems or queries are resolved in a courteous manner with high priority.
For instance you may think to have the following set of confab conversation:
Power Tips:
Greet your customer. This is an ideal start to the conversation.
Avoid asking close-ended questions as the user might find reasons to skip them.
A desirable opening:
Hello!
How have you been doing?
Reply By the customer: Hey!
Change the Tone as if you are concerned about their visit
Do you need any help?
Reply By the customer: I am looking for a bell sleeve t-shirt within the range of $400. Can u help me find it?
Change the tone as you are happy to help the customer
Happy to help you!
Reply By the customer:Thanks!
Change the tone as if you are happy to resolve the query
Here are the best deals on bell sleeve t-shirts within the range of $400.
Reply By the customer:Oh, thank you so much!
I Think I can go with it.
By the Bot
I think you have got the right deals.
Wrapping Up!
The chatbot is a revolutionary technology and blending it with AI makes it deadly. Therefore, the companies offering Chatbot Development Services are trying hands on it with innovations. It has a wide scope in the field of customer service thus optimizing the customer experience worldwide. Chatbots are making interaction convenient for the users.
Article Source: https://www.articlecube.com/chatbots-blend-increased-personalization-minus-robotic
Thursday 12 September 2019
3 Huge Brands That Use Chatbots for Better Business
Chatbots have revolutionized the relationship between consumer and company. Today, startups, scaleups, and multinational corporations are using this technology to resolve customer service problems, facilitate communication and provide 24-hour service. Moreover, 34 percent of consumers say they would prefer to communicate with a chatbot or virtual assistant when dealing with an e-commerce business. But which companies are using chatbots effectively? Here are three brands that use bots for better business.
1. Sephora
Beauty retailer Sephora uses a messenger platform to interact with its millions of customers around the world. Sephora Reservation Assistant allows online users to make an appointment with one of the company’s beauty experts from the comfort of their own home. Using natural language processing and the latest in UX design, the platform’s bot understands complex requests and makes bookings without any human intervention.
“This allows us to provide richer, more varied conversations that ensure clients get exactly what they want out of the experience,” says Mary Beth Laughton, digital senior vice president at Sephora.
2. Spotify
Music streaming platform Spotify has millions of users worldwide, so using chatbots to interact with consumers makes sense. Bots allow the company to expedite customer service issues and provide a better service.
Chatbots also enables Spotify users to discover the latest music artists, tracks and genres through Facebook Messenger. Consumers can even interact with the company on the platform and receive playlist recommendations based on their current mood.
3. 1-800-Flowers
Founded in 1982, 1-800-Flowers is one of the largest floral gift retailers in the United States. The company now uses a virtual assistant to speed up the purchasing process and provide customers with useful information.
This bot allows users to view floral arrangements, send gifts in the mail, and make payment. No humans facilitate this process — chatbots use natural language processing to automate tasks and complete the transaction.
The three brands on this list have utilized chatbots to improve customer engagement, streamline workflows and provide excellent service. It’s no wonder, then, that so many other companies are incorporating bots into their customer service and sales models.
Article Source: https://www.selfgrowth.com/articles/3-huge-brands-that-use-chatbots-for-better-business
1. Sephora
Beauty retailer Sephora uses a messenger platform to interact with its millions of customers around the world. Sephora Reservation Assistant allows online users to make an appointment with one of the company’s beauty experts from the comfort of their own home. Using natural language processing and the latest in UX design, the platform’s bot understands complex requests and makes bookings without any human intervention.
“This allows us to provide richer, more varied conversations that ensure clients get exactly what they want out of the experience,” says Mary Beth Laughton, digital senior vice president at Sephora.
2. Spotify
Music streaming platform Spotify has millions of users worldwide, so using chatbots to interact with consumers makes sense. Bots allow the company to expedite customer service issues and provide a better service.
Chatbots also enables Spotify users to discover the latest music artists, tracks and genres through Facebook Messenger. Consumers can even interact with the company on the platform and receive playlist recommendations based on their current mood.
3. 1-800-Flowers
Founded in 1982, 1-800-Flowers is one of the largest floral gift retailers in the United States. The company now uses a virtual assistant to speed up the purchasing process and provide customers with useful information.
This bot allows users to view floral arrangements, send gifts in the mail, and make payment. No humans facilitate this process — chatbots use natural language processing to automate tasks and complete the transaction.
The three brands on this list have utilized chatbots to improve customer engagement, streamline workflows and provide excellent service. It’s no wonder, then, that so many other companies are incorporating bots into their customer service and sales models.
Article Source: https://www.selfgrowth.com/articles/3-huge-brands-that-use-chatbots-for-better-business
Wednesday 11 September 2019
Emerging Corporate and Business Communication Trends in 2018-2019
Communication is the base of business. One of the most fundamental elements encompassing customers, partners, employees - both on site and remote, and any number of others that a business muct stay stay in touch with - 24/7. add to that the way the modern world works. Not just communicating with their clients or customers base, being able to support efficient remote team collaboration will enable businesses to increase scale of operations, open up functional new branches, tap into new client demographics, and expand their sphere of activity globally.
A few years ago, the introduction of IP telephony was seen as a huge leap in the field of business communications. Today, technologies have moved so far ahead that people located hundreds of thousands of kilometers from each other can feel like they are sitting in the same room. There has been a massive growth in software as a service (SaaS) including SD-WAN, Unified Communications, etc, and it seems like a growing tide. While the past was about picking up a phone to make and receive calls, the current technology even behind that has changed enormously. In the case of business communications, as in any other field, there has been enormous transformation as more and more organizations have become heavily reliant on their internet connections to talk to customers, suppliers, partners, and employees.
Keeping up with current industry trends has always been important in order to stay relevant. As technology evolves at an exponential rate, businesses and professionals need to prepare in order to maintain their competitive edge. It appears, year after year, as if newer and better technologies are being introduced continuously. Each new technology promises more efficient communication than ever before.
So, what corporate and business communication trends are likely to be useful for brands and employees who wish to remain relevant in an evolving global market and workspace? What are the technologies and trends that will ensure that communicators are able to reach new audiences, can improve their customer service levels and efficiently engage with the next generation of employees and colleagues?
Augmented reality (AR) and Virtual reality (VR): Companies may use AR experiences to give higher caliber candidates a real taste of what it's like to work in the organisation. Or they can use VR to transport customers to new destinations to discover new facets of a company's product or operations. Now, and in the future, these two technologies are sure to grow in significance. They are not merely limited to creating games or novelty experiences. AR and VR can be used as invaluable tools in many business applications. For example, one could organize a virtual 3D tour for potential customers of an under construction or to-be-constructed facility, or a facility located far away. One could walk them through every step of a manufacturing and quality assurance process. And these are far from the only possible options for AR and VR, the imagination is the king, the sky is the limit.
Live Video Streaming: Consumers crave connection and brand authenticity. They need to see, feel, believe, in order to be brand loyal these days. The rise of live video streaming technology already allows companies to give people a taste of what they want. Studies show that Facebook Live videos are viewed more often, and for much longer than other content. Moving on to and enhancing live streaming and 360° videos will only cause a growth in this customer connectivity.
WebRTC: Web-based communication in real time (WebRTC) is a breakthrough concept allowing one to run a two way conversation or a video conference and collaborate from within the internet browser without having to install any other program, special plugins, modules or accompanying programs. This gives users an incredibly simple and non fuss tool to support all the needed types of remote communication: chat, screen sharing, content sharing, audio and video communication.
Social Intranets: while these are not a total novelty, innovation and advanced functionality are making them the trends of the moment. For example, intranets are increasingly providing support for video communication, allowing the merging of several chat rooms, and providing advanced opportunities for content exchange - all without compromising the basic quality of communication.
Artificial Intelligence (AI): AI based assistants, like Siri, function based on the voice requests of the users. They operate on the chatbot principle, and searche through browsers and implement various kinds of processes within the functionality of a mobile device. Increasingly, software solutions based on AI are achieving qualitatively new levels and becoming capable of performing quite complex tasks. In 2017 the number of successful mobile applications which are based on machine learning and virtual neural networks have gone up significantly. In the future, apps such as these will increasingly be used for business purposes including remote communication. It is likely that users will be able to acquire full-fledged virtual assistants, who will take over some part of the duties of the real employees of today.
Increased Adoption of Hosted VoIP: There are currently almost one billion VoIP users around the world. The landline connections of the past are disappearing rapidly. VoIP in today's business world introduces many advantages including greater flexibility, enhanced control, and higher scalability. Digitizing telecommunications enables companies to host and maintain infrastructure in the cloud. The number of VoIP users is poised to increase exponentially. This is especially true of businesses leveraging Hosted VoIP which becomes an effective way to manage cost, improve flexibility, and gain far better control of communication systems. Offering cost savings and reduced maintenance needs hosted VoIP is set to become a popular trend of the future.
Increasing Shift Towards Mobility: Today's workforce is more mobile than ever. More and more employees are demanding flexible working conditions. From a business's perspective, workforce mobility is a major enabler of productivity. It allows companies to seek out talent without geographical limitations. Some studies seem to suggest that mobile or remote employees will make up as much as 75% of the US workforce by 2020. it is no surprise, then, that mobile VoIP is becoming entrenched in the modern digital culture. Smartphones and mobile and personal computing devices are set to play a very important role in the transition from an "office based" to a "web based" model of business. The need for tools that ensure productivity - no matter the location - demands that businesses make sure their employees are able to work using any personal device from any location.
Need for Seamless Communication and Collaboration Tools: The rise of cloud computing has become one of the key trends and drivers in modern communication. With web-based applications being the new norm in enterprise computing, employees are better able to collaborate -- working well together on the same projects, no matter where they may be located. Apart from platforms streamlining communication in the workplace, there is a need to support better collaboration within the office as well as remotely. To ensure this, more and more businesses are turning to newer web-based applications offering seamless communication. This is the reason why VoIP and related tools are increasingly coming to be integrated with key business processes. Office 365 for Business, for example, now provides complete integration with Skype.
Promotion of BYOD Strategy: The implementation of the IP telephony process had one significant drawbackit did not allow employees or other people receiving communication to take the communication devices with them. To fix this in an increasinly mobile world, leading vendors of network equipment offer the integration of IP phones with the already owned mobile devices of users. It allows the phonebook to be transferred, automatically, to the user's smartphone, and to redirect calls and corporate email as well. This kind of integration is convenient and necessary for business organizations who have branches that operate in different time zones, for example. Networks based on this Bring Your Own Device technology allow companies to rent fewer offices and support personal user devices, instead, enabling employees to work remotely.
Integrating and Simplifying Cmmunication Tools: Seamless integration between business applications streamline the business's coordination and collaborative needs. This can irange from merging cloud-based functionality into computers, to installing apps that enable talk, chat, text, conferencing on mobile devices. Advancements in technology allow users to simplify mobile tools and streamline multiple communication platforms. In future, digital workspaces are only going to become more sophisticated, with greater focus on workplace flexibility as well as remote work options. Acombination of cloud-based tools, along with unified communications, combined with web-based collaboration apps to integrate data and facilitate communication are all coming together. This will ensure productivity in the future, and encourage better teamwork.
Greater Adoption of Visual Communication: People learn and retain better when they can "see" the facts. Business leaders are realizing that visual communication must become one of the tools for business success in the future. Whether it is closing a deal, negating geographic boundaries and cultural differences, or holding conferences with far flung team members, businesses need to shift to a more visual mode. This can enable conferences to occur without the need for extended travel times and eliminate high travel and lodging expenses. This also allows for a faster and more retainable intake of impressions and facts - whether it is a client, a customer, or an employee.
Enhanced VoIP Security and Cyber-Security Spending: 2017 saw a lot of headline-grabbing news of cyber-attacks. Companies and individuals had their private information stolen, and destroyed, or held for ransom. Business owners must realise that it isn't just enterprise companies being targeted. More than 20% of cyber attack victims spent at least $50,000, and took longer than six months to recover from the attack, according to Nationwide's third annual survey of business owners. Gartner (NYSE: IT) projects that Cyber-Security spending is likely to increase to $93 Billion dollars in 2018 and increase steadily for the next 5 years. Security will continue to be a major issue, in the age of digital data where data is the most sought-after commodity globally. The increasing shift toward VoIP also presents unique security challenges. After all, internet-based communications are easier to breach than traditional landline conversations. Organizations will need to ensure additional security measures, including data encryption and 24/7 monitoring, by hosted VoIP vendors.
However, what do these Business Communication Trends mean for You as an employee, a future employee, a job seeker or a decision maker? It means you need to be aware and competent with the technologies behind these trends. Explore how a cloud-based tool can simplify communications for your prospective organization, if one is not already in use. Make sure you are abe to work efficiently from any device. Consider how available tools can be used optimally for more than one job - bring that to the interview table. Make sure - as a decision maker - that your office is equipped with dedicated spaces for in-person and virtual meetings, and brush up on the technology and the etiquette of being in one - as an employee. Learn how to use WebRTC and bring it to your organization - if not already present - so that employees can communicate more easily in real time. Make sure you learn how to find interoperable communications technologies and learn to connect endpoints to other devices and services. Consider how these business communication trends will affect your employability, retainability, and productivity, and plan how you will adjust and adapt.
Article Source: http://EzineArticles.com/10119252
A few years ago, the introduction of IP telephony was seen as a huge leap in the field of business communications. Today, technologies have moved so far ahead that people located hundreds of thousands of kilometers from each other can feel like they are sitting in the same room. There has been a massive growth in software as a service (SaaS) including SD-WAN, Unified Communications, etc, and it seems like a growing tide. While the past was about picking up a phone to make and receive calls, the current technology even behind that has changed enormously. In the case of business communications, as in any other field, there has been enormous transformation as more and more organizations have become heavily reliant on their internet connections to talk to customers, suppliers, partners, and employees.
Keeping up with current industry trends has always been important in order to stay relevant. As technology evolves at an exponential rate, businesses and professionals need to prepare in order to maintain their competitive edge. It appears, year after year, as if newer and better technologies are being introduced continuously. Each new technology promises more efficient communication than ever before.
So, what corporate and business communication trends are likely to be useful for brands and employees who wish to remain relevant in an evolving global market and workspace? What are the technologies and trends that will ensure that communicators are able to reach new audiences, can improve their customer service levels and efficiently engage with the next generation of employees and colleagues?
Augmented reality (AR) and Virtual reality (VR): Companies may use AR experiences to give higher caliber candidates a real taste of what it's like to work in the organisation. Or they can use VR to transport customers to new destinations to discover new facets of a company's product or operations. Now, and in the future, these two technologies are sure to grow in significance. They are not merely limited to creating games or novelty experiences. AR and VR can be used as invaluable tools in many business applications. For example, one could organize a virtual 3D tour for potential customers of an under construction or to-be-constructed facility, or a facility located far away. One could walk them through every step of a manufacturing and quality assurance process. And these are far from the only possible options for AR and VR, the imagination is the king, the sky is the limit.
Live Video Streaming: Consumers crave connection and brand authenticity. They need to see, feel, believe, in order to be brand loyal these days. The rise of live video streaming technology already allows companies to give people a taste of what they want. Studies show that Facebook Live videos are viewed more often, and for much longer than other content. Moving on to and enhancing live streaming and 360° videos will only cause a growth in this customer connectivity.
WebRTC: Web-based communication in real time (WebRTC) is a breakthrough concept allowing one to run a two way conversation or a video conference and collaborate from within the internet browser without having to install any other program, special plugins, modules or accompanying programs. This gives users an incredibly simple and non fuss tool to support all the needed types of remote communication: chat, screen sharing, content sharing, audio and video communication.
Social Intranets: while these are not a total novelty, innovation and advanced functionality are making them the trends of the moment. For example, intranets are increasingly providing support for video communication, allowing the merging of several chat rooms, and providing advanced opportunities for content exchange - all without compromising the basic quality of communication.
Artificial Intelligence (AI): AI based assistants, like Siri, function based on the voice requests of the users. They operate on the chatbot principle, and searche through browsers and implement various kinds of processes within the functionality of a mobile device. Increasingly, software solutions based on AI are achieving qualitatively new levels and becoming capable of performing quite complex tasks. In 2017 the number of successful mobile applications which are based on machine learning and virtual neural networks have gone up significantly. In the future, apps such as these will increasingly be used for business purposes including remote communication. It is likely that users will be able to acquire full-fledged virtual assistants, who will take over some part of the duties of the real employees of today.
Increased Adoption of Hosted VoIP: There are currently almost one billion VoIP users around the world. The landline connections of the past are disappearing rapidly. VoIP in today's business world introduces many advantages including greater flexibility, enhanced control, and higher scalability. Digitizing telecommunications enables companies to host and maintain infrastructure in the cloud. The number of VoIP users is poised to increase exponentially. This is especially true of businesses leveraging Hosted VoIP which becomes an effective way to manage cost, improve flexibility, and gain far better control of communication systems. Offering cost savings and reduced maintenance needs hosted VoIP is set to become a popular trend of the future.
Increasing Shift Towards Mobility: Today's workforce is more mobile than ever. More and more employees are demanding flexible working conditions. From a business's perspective, workforce mobility is a major enabler of productivity. It allows companies to seek out talent without geographical limitations. Some studies seem to suggest that mobile or remote employees will make up as much as 75% of the US workforce by 2020. it is no surprise, then, that mobile VoIP is becoming entrenched in the modern digital culture. Smartphones and mobile and personal computing devices are set to play a very important role in the transition from an "office based" to a "web based" model of business. The need for tools that ensure productivity - no matter the location - demands that businesses make sure their employees are able to work using any personal device from any location.
Need for Seamless Communication and Collaboration Tools: The rise of cloud computing has become one of the key trends and drivers in modern communication. With web-based applications being the new norm in enterprise computing, employees are better able to collaborate -- working well together on the same projects, no matter where they may be located. Apart from platforms streamlining communication in the workplace, there is a need to support better collaboration within the office as well as remotely. To ensure this, more and more businesses are turning to newer web-based applications offering seamless communication. This is the reason why VoIP and related tools are increasingly coming to be integrated with key business processes. Office 365 for Business, for example, now provides complete integration with Skype.
Promotion of BYOD Strategy: The implementation of the IP telephony process had one significant drawbackit did not allow employees or other people receiving communication to take the communication devices with them. To fix this in an increasinly mobile world, leading vendors of network equipment offer the integration of IP phones with the already owned mobile devices of users. It allows the phonebook to be transferred, automatically, to the user's smartphone, and to redirect calls and corporate email as well. This kind of integration is convenient and necessary for business organizations who have branches that operate in different time zones, for example. Networks based on this Bring Your Own Device technology allow companies to rent fewer offices and support personal user devices, instead, enabling employees to work remotely.
Integrating and Simplifying Cmmunication Tools: Seamless integration between business applications streamline the business's coordination and collaborative needs. This can irange from merging cloud-based functionality into computers, to installing apps that enable talk, chat, text, conferencing on mobile devices. Advancements in technology allow users to simplify mobile tools and streamline multiple communication platforms. In future, digital workspaces are only going to become more sophisticated, with greater focus on workplace flexibility as well as remote work options. Acombination of cloud-based tools, along with unified communications, combined with web-based collaboration apps to integrate data and facilitate communication are all coming together. This will ensure productivity in the future, and encourage better teamwork.
Greater Adoption of Visual Communication: People learn and retain better when they can "see" the facts. Business leaders are realizing that visual communication must become one of the tools for business success in the future. Whether it is closing a deal, negating geographic boundaries and cultural differences, or holding conferences with far flung team members, businesses need to shift to a more visual mode. This can enable conferences to occur without the need for extended travel times and eliminate high travel and lodging expenses. This also allows for a faster and more retainable intake of impressions and facts - whether it is a client, a customer, or an employee.
Enhanced VoIP Security and Cyber-Security Spending: 2017 saw a lot of headline-grabbing news of cyber-attacks. Companies and individuals had their private information stolen, and destroyed, or held for ransom. Business owners must realise that it isn't just enterprise companies being targeted. More than 20% of cyber attack victims spent at least $50,000, and took longer than six months to recover from the attack, according to Nationwide's third annual survey of business owners. Gartner (NYSE: IT) projects that Cyber-Security spending is likely to increase to $93 Billion dollars in 2018 and increase steadily for the next 5 years. Security will continue to be a major issue, in the age of digital data where data is the most sought-after commodity globally. The increasing shift toward VoIP also presents unique security challenges. After all, internet-based communications are easier to breach than traditional landline conversations. Organizations will need to ensure additional security measures, including data encryption and 24/7 monitoring, by hosted VoIP vendors.
However, what do these Business Communication Trends mean for You as an employee, a future employee, a job seeker or a decision maker? It means you need to be aware and competent with the technologies behind these trends. Explore how a cloud-based tool can simplify communications for your prospective organization, if one is not already in use. Make sure you are abe to work efficiently from any device. Consider how available tools can be used optimally for more than one job - bring that to the interview table. Make sure - as a decision maker - that your office is equipped with dedicated spaces for in-person and virtual meetings, and brush up on the technology and the etiquette of being in one - as an employee. Learn how to use WebRTC and bring it to your organization - if not already present - so that employees can communicate more easily in real time. Make sure you learn how to find interoperable communications technologies and learn to connect endpoints to other devices and services. Consider how these business communication trends will affect your employability, retainability, and productivity, and plan how you will adjust and adapt.
Article Source: http://EzineArticles.com/10119252
Tuesday 10 September 2019
How Artificial Intelligence Is Revolutionising The E-Commerce Industry
With the help of AI i.e. Artifical Intelligence, the e-commerce industry can improve customer experience with personalization, targeting potential customers to increase sales, and recommending them products based on their purchase and browsing behavior.
According to an article published by Business Insider, early 85% of all customer interactions is going to be managed without human support by 2020. Considering this advancing trend, many e-commerce businesses have begun to use different forms of artificial intelligence technology for understanding their customers better, offering them the best user experience, and generating more sales and revenues.
In this article, we will discuss how artificial intelligence is revolutionizing the e-commerce industry:
1. A customer-centric approach
Often it happens that the customers, after browsing the e-commerce website for a while, abandon their search and leave the website. This generally happens when the customers are not able to find enough relevant product results. In such scenarios, AI can help a business with an intelligent solution.
By narrowing, conceptualizing, and finally improving the search results for online shoppers, AI can help the e-commerce business combat with the issue. By using machine learning, a sub-field of AI, websites, and apps can include visual search elements that see the world as customers do. It can help the business to design and develop a customer-centric experience by using advanced image and video recognition technologies.
This way, e-commerce businesses can make sure good customer retention rates.
2. Chatbot Experiences
Have you ever experienced the customer care services of a business? How do you feel when your call is on hold and you have to wait for countless minutes before you connect to the human agent? Annoyed, right? You might then try to reach the business via unlimited emails hoping for a revert, which generally takes a minimum of 48 hours. Such niggles result in bad user experience. Due to this, Human Powered Live Chat and Artificial chatbots are gaining momentum to advance client service.
chatbots are a computer program created to conduct conversations through auditory or textual methods to automate communication and create personalized customer experiences.
With the help of chatbots, the businesses can give the customers with literally 24x7 customer service along with personalized recommendations.
3. Identify the target audience
AI also makes the lead generation ability of e-commerce businesses easy. AI solutions for marketing, sales, and CRM can help the business in predictive marketing. AI helps the marketers meet the demands of the customer by providing real-time services and solutions over the queries. With AI, a business also gets forecasting capabilities by calculating customer purchases probability.
4.Conversational Platforms
AI provides conversational platforms such as Amazon Echo or Google Home that allows shoppers to carry on a task. With the help of Artificial Intelligence technologies like Natural Language Understanding, shoppers can speak to a robotic machine to receive answers to queries about items.
5. The Virtual Mirrors Experience
It is an engineered entity residing in software that connects with the connection to communicate with a human humanly. With the help of Artificial Intelligence, shoppers can virtually "try on" clothing to have an idea of what the clothing would seem like in various colors. For example, Lenskart offers real-time mirrors for the shoppers to try on different specs on-screen, giving them an idea of how they will look like those specs in real.
Therefore, Artificial Intelligence gives a benefit to e-commerce businesses to improve the user experience with virtual mirrors.
6. Gesture Recognition
Artificial Intelligence improves the shopping experience by translating specific gestures into commands such that the consumers can find the exact product they are looking for.
7. Improved recommendations for shoppers
With the help of Artificial Intelligence solutions, brands efficiently collect and scan huge amounts of results to predict customer behavior and give relevant and useful recommendations to all the shoppers. This way, Artificial Intelligence plays a crucial role in providing a "personalized shopping experience" for customers.
8. Quality Product Descriptions
It can be time-consuming and costly to prepare proper and SEO-friendly descriptions for all the items. Artificial Intelligence helps in combating such a time taking activity by scrutinizing chief features to design modified product descriptions and create quality product descriptions without human intelligence.
CONCLUSION
Artificial Intelligence and Machine Learning are providing shoppers with extraordinary user experiences. Today, the e-commerce business is booming and, more and more customers are adapting to this trend of online shopping. In such a golden scenario, Artificial Intelligence plays a really important role in perceiving the shoppers' buying behavior for creating personalized experiences. If you have an e-commerce business, get in contact with the best E-Commerce Web Design Company Delhi provider at a competitive price. For competing with e-commerce giants like Amazon, businesses should adopt AI and inculcate Artificial Intelligence in their business processes as soon as possible.
Article Source: http://EzineArticles.com/10152159
According to an article published by Business Insider, early 85% of all customer interactions is going to be managed without human support by 2020. Considering this advancing trend, many e-commerce businesses have begun to use different forms of artificial intelligence technology for understanding their customers better, offering them the best user experience, and generating more sales and revenues.
In this article, we will discuss how artificial intelligence is revolutionizing the e-commerce industry:
1. A customer-centric approach
Often it happens that the customers, after browsing the e-commerce website for a while, abandon their search and leave the website. This generally happens when the customers are not able to find enough relevant product results. In such scenarios, AI can help a business with an intelligent solution.
By narrowing, conceptualizing, and finally improving the search results for online shoppers, AI can help the e-commerce business combat with the issue. By using machine learning, a sub-field of AI, websites, and apps can include visual search elements that see the world as customers do. It can help the business to design and develop a customer-centric experience by using advanced image and video recognition technologies.
This way, e-commerce businesses can make sure good customer retention rates.
2. Chatbot Experiences
Have you ever experienced the customer care services of a business? How do you feel when your call is on hold and you have to wait for countless minutes before you connect to the human agent? Annoyed, right? You might then try to reach the business via unlimited emails hoping for a revert, which generally takes a minimum of 48 hours. Such niggles result in bad user experience. Due to this, Human Powered Live Chat and Artificial chatbots are gaining momentum to advance client service.
chatbots are a computer program created to conduct conversations through auditory or textual methods to automate communication and create personalized customer experiences.
With the help of chatbots, the businesses can give the customers with literally 24x7 customer service along with personalized recommendations.
3. Identify the target audience
AI also makes the lead generation ability of e-commerce businesses easy. AI solutions for marketing, sales, and CRM can help the business in predictive marketing. AI helps the marketers meet the demands of the customer by providing real-time services and solutions over the queries. With AI, a business also gets forecasting capabilities by calculating customer purchases probability.
4.Conversational Platforms
AI provides conversational platforms such as Amazon Echo or Google Home that allows shoppers to carry on a task. With the help of Artificial Intelligence technologies like Natural Language Understanding, shoppers can speak to a robotic machine to receive answers to queries about items.
5. The Virtual Mirrors Experience
It is an engineered entity residing in software that connects with the connection to communicate with a human humanly. With the help of Artificial Intelligence, shoppers can virtually "try on" clothing to have an idea of what the clothing would seem like in various colors. For example, Lenskart offers real-time mirrors for the shoppers to try on different specs on-screen, giving them an idea of how they will look like those specs in real.
Therefore, Artificial Intelligence gives a benefit to e-commerce businesses to improve the user experience with virtual mirrors.
6. Gesture Recognition
Artificial Intelligence improves the shopping experience by translating specific gestures into commands such that the consumers can find the exact product they are looking for.
7. Improved recommendations for shoppers
With the help of Artificial Intelligence solutions, brands efficiently collect and scan huge amounts of results to predict customer behavior and give relevant and useful recommendations to all the shoppers. This way, Artificial Intelligence plays a crucial role in providing a "personalized shopping experience" for customers.
8. Quality Product Descriptions
It can be time-consuming and costly to prepare proper and SEO-friendly descriptions for all the items. Artificial Intelligence helps in combating such a time taking activity by scrutinizing chief features to design modified product descriptions and create quality product descriptions without human intelligence.
CONCLUSION
Artificial Intelligence and Machine Learning are providing shoppers with extraordinary user experiences. Today, the e-commerce business is booming and, more and more customers are adapting to this trend of online shopping. In such a golden scenario, Artificial Intelligence plays a really important role in perceiving the shoppers' buying behavior for creating personalized experiences. If you have an e-commerce business, get in contact with the best E-Commerce Web Design Company Delhi provider at a competitive price. For competing with e-commerce giants like Amazon, businesses should adopt AI and inculcate Artificial Intelligence in their business processes as soon as possible.
Article Source: http://EzineArticles.com/10152159
Sunday 8 September 2019
Your Customer Engagement Strategies Are About to Become Obsolete
A customer needs help with one of your products for that big important meeting first thing in the morning. What does he do?
No, he doesn't call, or waste time trawling through your website for an elusive bit of information. He clicks on the "Live Chat" icon, types in his question, and waits. What happens next decides whether he continues to be your customer the next morning.
In a 24/7 world, customer engagement strategies can't afford to nap. Customers already prefer live chat over any other communication channel, and why not? It's quick, it's unobtrusive, and it makes a lot more sense than hanging on to a call while an automated voice tells you how important you are to them. Problem is, 24/7 customer support is expensive to maintain; too expensive for most small and mid-level companies.
The solution is, of course, chatbots. Chatbots, or interactive software robots are already sophisticated enough to handle basic conversations and questions. Some of the more advanced ones can even hold rudimentary conversations, adding elements of whimsy and delight to even the most rote responses. Also, since every good chatbot platform has at its core a powerful machine learning algorithm, it is only going to become smarter and better with time.
But what about the human element? Is it really advisable to completely remove it from your customer engagement strategies? The obvious answer is no, which is why chatbots are not meant to replace your customer service personnel.
A chatbot platform is there to provide support. It can make conversations quicker and responses more accurate. In fact, only for the most generic conversations and queries is a chatbot supposed to handle the entire conversation itself. Anything more challenging can be transferred to a human customer service executive. In fact, most leading chatbot platforms already provide this "live agent" feature, making it easy for companies to have a hybrid system in place.
As we can see, chatbots are extremely powerful and flexible tools that have considerable impact on customer satisfaction and thus, business growth. For example:
Chatbots are taking over almost every aspect of customer engagement strategies, and why not? They combine the advantages of traditional customer service, powered by human agents, with the benefits of scale and accuracy provided by technology. It doesn't matter whether a chatbot is talking to one person or one thousand; every conversation is customized and specific to its audience. As a company grows and there is more inflow of data, chatbots will only get better, smarter, and more helpful. And make all other strategies pretty much obsolete.
Chatbots can empower your customer engagement strategies, and it's time to buy in or get left behind. Visit us at https://www.webspiders.com for a free and quick demo.
Article Source: https://EzineArticles.com/expert/John_Murphy/1489150
No, he doesn't call, or waste time trawling through your website for an elusive bit of information. He clicks on the "Live Chat" icon, types in his question, and waits. What happens next decides whether he continues to be your customer the next morning.
In a 24/7 world, customer engagement strategies can't afford to nap. Customers already prefer live chat over any other communication channel, and why not? It's quick, it's unobtrusive, and it makes a lot more sense than hanging on to a call while an automated voice tells you how important you are to them. Problem is, 24/7 customer support is expensive to maintain; too expensive for most small and mid-level companies.
The solution is, of course, chatbots. Chatbots, or interactive software robots are already sophisticated enough to handle basic conversations and questions. Some of the more advanced ones can even hold rudimentary conversations, adding elements of whimsy and delight to even the most rote responses. Also, since every good chatbot platform has at its core a powerful machine learning algorithm, it is only going to become smarter and better with time.
But what about the human element? Is it really advisable to completely remove it from your customer engagement strategies? The obvious answer is no, which is why chatbots are not meant to replace your customer service personnel.
A chatbot platform is there to provide support. It can make conversations quicker and responses more accurate. In fact, only for the most generic conversations and queries is a chatbot supposed to handle the entire conversation itself. Anything more challenging can be transferred to a human customer service executive. In fact, most leading chatbot platforms already provide this "live agent" feature, making it easy for companies to have a hybrid system in place.
As we can see, chatbots are extremely powerful and flexible tools that have considerable impact on customer satisfaction and thus, business growth. For example:
- Chan Brothers, one of Singapore's leading travel agents, claims chat conversations have contributed to between 10 and 15 percent of company growth in a few months. Their chatbot helps users with travel package suggestions, currency conversion and real-time weather updates.
- The National Railroad Passenger Corporation or AMTRAK has saved over one million dollars in customer service expenses
- Rapidminer, a data science company, has replaced all lead capture forms with chatbots, and claims that over a quarter of the sales pipeline is influenced by chatbots
- Online recruitment firm Firstjob employs an AI recruiting chatbot assistant that has automated 75% of the entire qualifying process.
Chatbots are taking over almost every aspect of customer engagement strategies, and why not? They combine the advantages of traditional customer service, powered by human agents, with the benefits of scale and accuracy provided by technology. It doesn't matter whether a chatbot is talking to one person or one thousand; every conversation is customized and specific to its audience. As a company grows and there is more inflow of data, chatbots will only get better, smarter, and more helpful. And make all other strategies pretty much obsolete.
Chatbots can empower your customer engagement strategies, and it's time to buy in or get left behind. Visit us at https://www.webspiders.com for a free and quick demo.
Article Source: https://EzineArticles.com/expert/John_Murphy/1489150
How a Chatbot can make for more effective online recruitment
Potential candidates love finding out more about the company for which they could one day be working, and it’s important for an employer to have a means of accommodating this demand.
Installing a chatbot on the recruitment page of your website is an easy and cost-effective way to engage with talented individuals hoping to land a job at your organisation. Here are just some of the great reasons to place one on your own careers site.
It promotes human interaction
Candidates will often have very specific questions about your advertised vacancy. In fact, a given applicant’s query may be so obscure or specific that it wouldn't make sense for the answer to be included in your site’s Frequently Asked Questions (FAQs) section.
This is where chatbots can help. Most of the time, you can have a human monitoring the live chat service, in readiness for a question to pop up. Such an operator will be able to offer specialist advice to your potential candidates, answering their pressing questions.
It is discreet
If a candidate is trying to look at the jobs you're advertising on your recruitment site but they are being constantly bombarded with pop-ups, it will be harder for them to find the information they need. In fact, they may leave your site altogether. A chatbot is not intrusive - it sits at the bottom of the page until the user is ready to engage with it. Of course, a candidate may not need to use it at all, but they are nonetheless likely to be reassured by its presence.
As a result, your Online recruitment efforts will be boosted because the chatbot proves that you've thought about the user experience of your site - meaning that candidates may trust your company more than others in your industry.
It comes with an intuitive design
More and more candidates are searching for jobs through mobile devices, so it's vital that your careers site is compatible with them.
You may have to spend a significant amount of money updating the design of your website to meet this demand, but chatbots give you one less thing to worry about. They are automatically optimised for mobile devices, thereby enabling you to cater to a larger demographic with minimal effort or expenditure.
Chatbots, however, are just one strand of the most effective Online recruitment strategy. When you combine this technology with the expertise offered by Webrecruit, you will maximise your chances of securing some of the most talented candidates in your sector.
Article Source: http://www.amazines.com/article_detail.cfm/6233393?articleid=6233393
Saturday 7 September 2019
ChatBot Marketing With Aritificial Intelligence
ChatBot Digital Marketing which makes use of Artificial Intelligence technologies can be used a key component in any company's marketing strategy in terms of guiding customers through a marketing sales funnel. The marketing funnel that would be programmed into the AI ChatBot would be defined in relation to the products and services being offered into the market place from the company in question. Implementation of the particular social media digital marketing strategy may well be devised by a full service digital marketing agency.
When it comes to effective digital marketing strategy development and subsequent execution that requires marketing research, strategy formulation, content planning, linking strategy and the publication of the content in question. In addition to the above, careful posting on relevant content portals and blogs in necessary in order to expand the digital marketing footprint of the company as well as developing the equity of the brand.
The point being made is that publishing content on its own is not enough; there has to be a key focus on that of promoting the company and that of building the business's brand. If the company chooses to take care of the content marketing in house as opposed to making use of a digital marketing agency then all of the necessary software and keyword analysis tools will need to be purchased and subscribed to in order to be able to determine the correct direction that needs to be taken for maximum social media marketing effectiveness.
So bearing in mind that the content itself is not the main issue per se, we can turn our attention to the strategic use of how companies are using chatbots for marketing - the content will be created and published strategically on portals, blogs, websites and via social media channels then in turn users make their way to the company website where they interact with the artificial intelligence chatbots in order to implement the business' digital marketing strategies.
From the various social media marketing channels that may be used to publish related company content; along with the [say] the company blog and other authority blogs. Remembering that there will be associated links within each piece of content - in turn users are directed to the company website which will lead to the strategic AI chatbot with all of the associated calls to action coming into play.
The activation of the AI ChatBot and interaction with the customer and associated data that will be collected will in turn provide valuable marketing intelligence for the company in question. This could be in the form of questions asked by the ChatBot which carefully guides prospects through a defined marketing or customer support process.
Stephen C Campbell is a digital marketing consultant and trainer and has worked on developing marketing strategies with corporates, SMEs and entrepreneur startups. He heads Capid Houser which provides ChatBot Marketing Agency services to business operating in different market sectors.
Article Source: http://EzineArticles.com/10111386
When it comes to effective digital marketing strategy development and subsequent execution that requires marketing research, strategy formulation, content planning, linking strategy and the publication of the content in question. In addition to the above, careful posting on relevant content portals and blogs in necessary in order to expand the digital marketing footprint of the company as well as developing the equity of the brand.
The point being made is that publishing content on its own is not enough; there has to be a key focus on that of promoting the company and that of building the business's brand. If the company chooses to take care of the content marketing in house as opposed to making use of a digital marketing agency then all of the necessary software and keyword analysis tools will need to be purchased and subscribed to in order to be able to determine the correct direction that needs to be taken for maximum social media marketing effectiveness.
So bearing in mind that the content itself is not the main issue per se, we can turn our attention to the strategic use of how companies are using chatbots for marketing - the content will be created and published strategically on portals, blogs, websites and via social media channels then in turn users make their way to the company website where they interact with the artificial intelligence chatbots in order to implement the business' digital marketing strategies.
From the various social media marketing channels that may be used to publish related company content; along with the [say] the company blog and other authority blogs. Remembering that there will be associated links within each piece of content - in turn users are directed to the company website which will lead to the strategic AI chatbot with all of the associated calls to action coming into play.
The activation of the AI ChatBot and interaction with the customer and associated data that will be collected will in turn provide valuable marketing intelligence for the company in question. This could be in the form of questions asked by the ChatBot which carefully guides prospects through a defined marketing or customer support process.
Stephen C Campbell is a digital marketing consultant and trainer and has worked on developing marketing strategies with corporates, SMEs and entrepreneur startups. He heads Capid Houser which provides ChatBot Marketing Agency services to business operating in different market sectors.
Article Source: http://EzineArticles.com/10111386
Friday 6 September 2019
Artificial Intelligence Chatbot: Your Virtual Help Desk That Can Satisfy Customer Queries Instantly
The word Artificial intelligence chatbot has been around for some time but is gaining recognition and popularity very recently. It is actually an advanced automated chat system that has a knowledge of almost thousands words or even more and integrates memories as well as emotions. It even has in built sentence structure capacity. Now, how does it help consumers or businesses? Most online customers are very impatient and always seem to be in a hurry while putting forward their queries or demands to organizations and online businesses. It has been observed that most of the time they need immediate answers from the online support system and in fact prefer getting it within a day or sometimes even within a few hours.
The artificial intelligence chatbot has a virtual help desk that helps the concerned company to provide answers immediately; that too 24X7. Customers can chat with this system anytime and from any location of the world and get instant replies. No need to wait for a live support person to answer because at times human beings do need a break; might be very busy and customers have to stay on hold or might not have immediate answers to a particular question. However, there is no such thing with the computer generated automated chat system. No matter what type of business you have and whether your company is providing services or product; an automated chat will help turn almost all your visitors into future customers very quickly because of the prompt response. These are actually virtual help desks that smart and intelligent enough to find out the likings of consumers and help them navigate and find the right product or services, answer their queries is the best possible way and meet their urgent requirements.
An artificial intelligence chatbot has helped numerous organizations to get more business, increase sales and also make necessary improvements. If you are running a business then resorting to such a system can immensely help you to upgrade your services and make your present as well as future customers really satisfied. This live chat system or virtual help desk is very flexible and can fit in any of the existing system properly. Later on, an executive who takes care of the automated chat system will easily understand the changes that are needed for a specific customer.
Article Source: http://EzineArticles.com/5811326
The artificial intelligence chatbot has a virtual help desk that helps the concerned company to provide answers immediately; that too 24X7. Customers can chat with this system anytime and from any location of the world and get instant replies. No need to wait for a live support person to answer because at times human beings do need a break; might be very busy and customers have to stay on hold or might not have immediate answers to a particular question. However, there is no such thing with the computer generated automated chat system. No matter what type of business you have and whether your company is providing services or product; an automated chat will help turn almost all your visitors into future customers very quickly because of the prompt response. These are actually virtual help desks that smart and intelligent enough to find out the likings of consumers and help them navigate and find the right product or services, answer their queries is the best possible way and meet their urgent requirements.
An artificial intelligence chatbot has helped numerous organizations to get more business, increase sales and also make necessary improvements. If you are running a business then resorting to such a system can immensely help you to upgrade your services and make your present as well as future customers really satisfied. This live chat system or virtual help desk is very flexible and can fit in any of the existing system properly. Later on, an executive who takes care of the automated chat system will easily understand the changes that are needed for a specific customer.
Article Source: http://EzineArticles.com/5811326
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