Marketing is the key component of any business. When it comes to the digital playground, content becomes the king and thus, content marketing is something that every online business owner deals with. Be it telling about your services and products or selling those online, content plays an important role in getting more and more customers.
How can Content help you become the King?
Content is the tool by which a firm can target the emotions of the consumer. The content can persuade the people visiting your website to buy from it, or to avail your services. Content, if used wisely, can bring down marketing expenses by a huge amount as good content will automatically lead to good Search Engine Optimization (SEO) and people will organically access your site, says a report from a well-known provider of Digital Marketing Services.
Furthermore, the advent of Social Media has played a pivotal role, as people can now share your content in their own networks and give you more and more visitors. Sites like Facebook, Twitter, Instagram, VK, etc. are full of pages about products and services and companies are trying their best to interact with the users on these platforms. The firms' whose content is found interesting can be seen trending on the social handles and this definitely is one of the best and the cheapest digital marketing solutions available to the firms.
How can you make people share your content?
After doing some in-depth studies and collaborating with a popular SEO Services Company, we have found the conclusion that emotional messages delivered through content leave a deeper mark on the consumers rather than using promotional messages. So, making people feel connected with the content is the way you can make people share your content over the internet.
But you may ask how? Well, we have identified the five key emotions that must be targeted in your content so that more and more people share your content.
Amusement: People love to share jokes and funny incidents with their friends and relatives. This is true when it comes to content too. If you can create a funny infographic related to your business or can come up with a comic ad for your brand, then that type of content is more likely to be shared in the social circle.
Happiness: Positive news is something which brings a smile to the face of everyone. Marketers must create content that can show the brighter side of things. A content that tells about benefits and advantages are more likely to be shared by the people.
Surprise: It is globally accepted that humans love surprises (sometimes they hate it too). Surprising your audience by giving them something they didn't expect while clicking on your link will surely hold their attention. Such a content will be definitely shared over the social media and give you the much needed exposure.
Interest: Make money, become rich, get something for free, such lines immediately invoke the interest of the people. Content that can tell people what they'll be gaining from the product or the service is a great way to make people share your content. Make sure the content focusses on what they get and not on what they have to pay to get it.
Delight: People are delighted by offers, sale, rebates, cash backs and freebies. Framing the content in such a way that it gives more focus to your freebies and offers and will definitely grab the attention of the probable consumer and also make him share it with his friends and relatives. AS per the reports of an online marketing company, almost 70% of the people share a content on their social media circles if the content is based on something that has delighted them, like an offer or discount. Apart from this, people can also be delighted by a vivid description of your services or products and this can also be a great way to engage with your consumers.
As we know the content is the king, so it is very important for us to understand the importance of content. Digital marketing company focuses on the content sharing and link building equally.
Article Source: http://EzineArticles.com/9303363
Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts
Wednesday, 18 December 2019
Tuesday, 17 December 2019
The Psychology of Social Media
We've all heard the saying, "Fifteen minutes of fame!" and the possibility of achieving that has never been more prevalent than in this age of the internet, reality shows and social media. Even twenty-five years ago you had to be a young toddler falling deep into an abandoned well to reach the status of a national celebrity, but these days all it takes is a well placed Twitter, misquoted Facebook post or exposure through a viral video.
Following Osama Bin Laden's death, fingers were flying as posts and tweets were generated within microseconds of the news hitting the airwaves. One such Tweet attributed a stand against wishing our enemy death to Martin Luther King, Jr. Through supersonic research and the quest for the source of the ill stated quote, it was revealed the quote was either an error or a scam. Even the source and motivation of the misquote became a question and the truth has not yet been discovered. Through it all, the underlying burning question for social media considerations brought to the forefront a more interesting issue, the psychology of social media postings.
What is it that motivates the flittering tweet in a person's mind or that scandalous Facebook post that has people wondering what's the story between the lines? In dealing with social media, it's a very critical topic to consider, especially for businesses. Looking at the two types of social media avenues, personal and business, may offer a little more perspective and remind us to develop guidelines when creating social media plans for business.
The psychology of personal social media postings can be as varied as the people typing on the keyboard and not easily interpretable as many people may not reveal their true emotions, feelings or personality through their social profiles. A recent survey of college aged women found many reasons for daily posts had truly to do with real social events or hook-ups with a love interest. Women stated they intentionally posted where they were going, pictures of themselves looking incredible, or information about how much fun they were having, knowing a guy they were interested in would be seeing the post flying across the news feed. Twitter is more effective when connected to Facebook and the constant stream of Tweets is unavoidable and sometimes downright annoying.
Women in this college demographic also see the social media forum as just that, social. Many posts and pictures are splattered throughout the internet without a care or concern for the future, even though there are certain courses where professors may caution that once posted, you could be toasted in the future. One such college student recently commented, "She'd better start saving her money to pay Google to delete her existence when she began her career search." The problem with that is once public, the picture or comment can be copied and saved even if it's deleted at some point in time. And while the cross-dressing Halloween outfit may have been the hit of the kegger, it probably won't make a great political statement during an election should that be the direction taken after college. Long gone are the days of, "I didn't inhale," chances are there could be a You Tube video proving otherwise.
The other dilemma found in social media is the same concept we still see in email messaging, the circulation of false stories and viruses with the intent of causing harm and destruction. What motivates someone to intentionally dream up a horrible tale of cancer or death to cause people to click open the file and have their hard drive attacked? Is it the fact victims are unseen so there's less sympathy or none at all? Or, is it the satisfaction of knowing they had the single-handed power to ruin the time and energy of masses of people? Or, are they simply looking for some fake sense of grabbing their fifteen minutes of fame anonymously knowing anything other than halting the government systems will not likely produce a law officer knocking on their door? Whatever the motivating pathology, the certain thing is these malcontents can judge, measure and watch their destruction from the comfort of their bedroom knowing the discomfort they've imposed.
Fortunately, the vast majority of users of social media for personal fun aren't there for ill intent. From a perspective of someone who watches hundreds of Facebook posts, tweets, tumbles and stumbles, the majority of users appear to have one general theme: to reach out and touch friends, to make a difference in a life, to share a piece of themselves and to promote their beliefs and causes. Finding people who were once an important part of their life years ago, rekindling relationships with friends and family, staying in touch across miles and being virtual voyeurs with permission to do so and not having to feel creepy about it, are all reasons for making connections. Satisfying that nosey neighbor craving to know what other people are doing is also not to be overlooked.
After active users, there are several categories of "friends" beginning with those who simply do not care about what their friends are posting, never liking or acknowledging the existence of anyone else, instead simply promoting their own agenda. The quiet friends are the mere observers who never post, but read about everyone else, keeping their comments private and between close friends and family only. And the most curious partaker in social media is the friend who never post and whose wall is shut down, they rarely log in and have no idea changes to Facebook are being made constantly and have only a vague idea of Twitter but know they don't want any part of it. These are the individuals who at a weak moment in time caved to peer pressure and created a Facebook page and have now probably forgotten the password in order to delete it.
The personal drive of users appears to be for the most part, one of validation of existence. To feel life is moving and happening when the reality may be sheer boredom has set in. To feel part of a world that is constantly evolving and growing. To feel that what you believe, say or want makes a difference at least to the hundreds of names found on their friend list. It allows a bit of momentary narcissism and obtaining a tiny bit of attention on a grander scale than life without social media allows. It's an ego boost and a healthy expansion of our world that brings knowledge and conversation. However, one misquote on a tantalizing and controversial subject can throw you smack in the middle of a feeding frenzy of social media carnivores. So, caution should be taken when reposting or firing off a hateful or pointed post. But, the beauty of social media is the likelihood of becoming the subject of a scandal is rare and still leaves us able to throw around the fifteen minutes of fame cliche. Unless, you are a corporation or business, then the game and the rules change.
With regard to the psychology of business participation in social media, it's important to understand the factors that drive our personal use of social media must be used in reverse when it comes to promoting business. The personality of the user becomes insignificant as a voice for the company is the only sound that should be heard. The prejudice, thoughts and beliefs of the person in charge of the tweets and posts, has to be stifled and the words become politically correct no less than if the advertisement is hitting the front page of the local paper. Public profiles must be in line with company policies and standards, following a formula or plan to promote and encourage business without offending and designed to achieve the purpose of social media which should be business and income generation. The personalities of customers, followers and fans take over and become the target. The importance of the psychology of the readers of the content is what must be of paramount consideration to create an effective marketing strategy and plan. One misplaced quote, one offending post or tacky tweet can have a snowball effect to the bottom-line. Caution and care must be taken when creating the personality of the company to be put on the internet forever. Leaving the fate of such an important representation should be taken seriously and not put into the hands of the cashier at the front desk simply because she's the only one with a Facebook page.
As you can see the psychology of social media is responsible for the existence of social media and has the potential to destroy someone in the blink of an eye or promote fame at the speed of light. It's an important consideration for all players, on all levels, to correctly utilize and protect yourself when in the playing field of the social media arena. It's a world that grows as fast as keystrokes can be laid down and share buttons clicked and the consequences are far reaching with negative news flowing faster than uncontroversial tidbits. The only comfort in knowing that should you make a personal misstep is, fifteen minutes is a relatively short amount of time in which to weather a storm and should the ill-placed Tweet cause a downfall of a business, it can always post the offending social media manager has been fired, retract the misquote, delete the upset followers and seek out new fans. Just don't forget to do damage control and respond to all the negative comments certain to be floating around on the internet. Yes, that is another topic entirely.
Leslie Prichard is a freelance writer who consults with corporations in order to prepare articles and web content for their industry specific needs as well as a corporate social media manger. Leslie's work has been published throughout various media including websites and magazines and she has won awards for her writing. Leslie has also been a paralegal for twenty plus years and holds a B.A. degree from Texas Tech University. Leslie is always connected and can be contacted via social media: email at onenoseybroad@gmail.com or find her on Facebook and Twitter where she spends most of her waking hours.
Article Source: http://EzineArticles.com/6240525
Following Osama Bin Laden's death, fingers were flying as posts and tweets were generated within microseconds of the news hitting the airwaves. One such Tweet attributed a stand against wishing our enemy death to Martin Luther King, Jr. Through supersonic research and the quest for the source of the ill stated quote, it was revealed the quote was either an error or a scam. Even the source and motivation of the misquote became a question and the truth has not yet been discovered. Through it all, the underlying burning question for social media considerations brought to the forefront a more interesting issue, the psychology of social media postings.
What is it that motivates the flittering tweet in a person's mind or that scandalous Facebook post that has people wondering what's the story between the lines? In dealing with social media, it's a very critical topic to consider, especially for businesses. Looking at the two types of social media avenues, personal and business, may offer a little more perspective and remind us to develop guidelines when creating social media plans for business.
The psychology of personal social media postings can be as varied as the people typing on the keyboard and not easily interpretable as many people may not reveal their true emotions, feelings or personality through their social profiles. A recent survey of college aged women found many reasons for daily posts had truly to do with real social events or hook-ups with a love interest. Women stated they intentionally posted where they were going, pictures of themselves looking incredible, or information about how much fun they were having, knowing a guy they were interested in would be seeing the post flying across the news feed. Twitter is more effective when connected to Facebook and the constant stream of Tweets is unavoidable and sometimes downright annoying.
Women in this college demographic also see the social media forum as just that, social. Many posts and pictures are splattered throughout the internet without a care or concern for the future, even though there are certain courses where professors may caution that once posted, you could be toasted in the future. One such college student recently commented, "She'd better start saving her money to pay Google to delete her existence when she began her career search." The problem with that is once public, the picture or comment can be copied and saved even if it's deleted at some point in time. And while the cross-dressing Halloween outfit may have been the hit of the kegger, it probably won't make a great political statement during an election should that be the direction taken after college. Long gone are the days of, "I didn't inhale," chances are there could be a You Tube video proving otherwise.
The other dilemma found in social media is the same concept we still see in email messaging, the circulation of false stories and viruses with the intent of causing harm and destruction. What motivates someone to intentionally dream up a horrible tale of cancer or death to cause people to click open the file and have their hard drive attacked? Is it the fact victims are unseen so there's less sympathy or none at all? Or, is it the satisfaction of knowing they had the single-handed power to ruin the time and energy of masses of people? Or, are they simply looking for some fake sense of grabbing their fifteen minutes of fame anonymously knowing anything other than halting the government systems will not likely produce a law officer knocking on their door? Whatever the motivating pathology, the certain thing is these malcontents can judge, measure and watch their destruction from the comfort of their bedroom knowing the discomfort they've imposed.
Fortunately, the vast majority of users of social media for personal fun aren't there for ill intent. From a perspective of someone who watches hundreds of Facebook posts, tweets, tumbles and stumbles, the majority of users appear to have one general theme: to reach out and touch friends, to make a difference in a life, to share a piece of themselves and to promote their beliefs and causes. Finding people who were once an important part of their life years ago, rekindling relationships with friends and family, staying in touch across miles and being virtual voyeurs with permission to do so and not having to feel creepy about it, are all reasons for making connections. Satisfying that nosey neighbor craving to know what other people are doing is also not to be overlooked.
After active users, there are several categories of "friends" beginning with those who simply do not care about what their friends are posting, never liking or acknowledging the existence of anyone else, instead simply promoting their own agenda. The quiet friends are the mere observers who never post, but read about everyone else, keeping their comments private and between close friends and family only. And the most curious partaker in social media is the friend who never post and whose wall is shut down, they rarely log in and have no idea changes to Facebook are being made constantly and have only a vague idea of Twitter but know they don't want any part of it. These are the individuals who at a weak moment in time caved to peer pressure and created a Facebook page and have now probably forgotten the password in order to delete it.
The personal drive of users appears to be for the most part, one of validation of existence. To feel life is moving and happening when the reality may be sheer boredom has set in. To feel part of a world that is constantly evolving and growing. To feel that what you believe, say or want makes a difference at least to the hundreds of names found on their friend list. It allows a bit of momentary narcissism and obtaining a tiny bit of attention on a grander scale than life without social media allows. It's an ego boost and a healthy expansion of our world that brings knowledge and conversation. However, one misquote on a tantalizing and controversial subject can throw you smack in the middle of a feeding frenzy of social media carnivores. So, caution should be taken when reposting or firing off a hateful or pointed post. But, the beauty of social media is the likelihood of becoming the subject of a scandal is rare and still leaves us able to throw around the fifteen minutes of fame cliche. Unless, you are a corporation or business, then the game and the rules change.
With regard to the psychology of business participation in social media, it's important to understand the factors that drive our personal use of social media must be used in reverse when it comes to promoting business. The personality of the user becomes insignificant as a voice for the company is the only sound that should be heard. The prejudice, thoughts and beliefs of the person in charge of the tweets and posts, has to be stifled and the words become politically correct no less than if the advertisement is hitting the front page of the local paper. Public profiles must be in line with company policies and standards, following a formula or plan to promote and encourage business without offending and designed to achieve the purpose of social media which should be business and income generation. The personalities of customers, followers and fans take over and become the target. The importance of the psychology of the readers of the content is what must be of paramount consideration to create an effective marketing strategy and plan. One misplaced quote, one offending post or tacky tweet can have a snowball effect to the bottom-line. Caution and care must be taken when creating the personality of the company to be put on the internet forever. Leaving the fate of such an important representation should be taken seriously and not put into the hands of the cashier at the front desk simply because she's the only one with a Facebook page.
As you can see the psychology of social media is responsible for the existence of social media and has the potential to destroy someone in the blink of an eye or promote fame at the speed of light. It's an important consideration for all players, on all levels, to correctly utilize and protect yourself when in the playing field of the social media arena. It's a world that grows as fast as keystrokes can be laid down and share buttons clicked and the consequences are far reaching with negative news flowing faster than uncontroversial tidbits. The only comfort in knowing that should you make a personal misstep is, fifteen minutes is a relatively short amount of time in which to weather a storm and should the ill-placed Tweet cause a downfall of a business, it can always post the offending social media manager has been fired, retract the misquote, delete the upset followers and seek out new fans. Just don't forget to do damage control and respond to all the negative comments certain to be floating around on the internet. Yes, that is another topic entirely.
Leslie Prichard is a freelance writer who consults with corporations in order to prepare articles and web content for their industry specific needs as well as a corporate social media manger. Leslie's work has been published throughout various media including websites and magazines and she has won awards for her writing. Leslie has also been a paralegal for twenty plus years and holds a B.A. degree from Texas Tech University. Leslie is always connected and can be contacted via social media: email at onenoseybroad@gmail.com or find her on Facebook and Twitter where she spends most of her waking hours.
Article Source: http://EzineArticles.com/6240525
Monday, 16 December 2019
Utilize Visual Imagery in Social Media Marketing to Increase Conversion Rates
Cognitive psychologists are very interested in determining how the brain works. Social media marketing practitioners are very interested in determining how to increase conversion rates. When these two groups of people share information, it becomes very evident that including specific types of effective imagery on your social networking websites becomes imperative for your success as an entrepreneur.
The visual interpretation of images has a profound impact on increasing conversions!
You see, when we understand the detailed mechanisms that affect the brain's performance levels, we are better able to communicate and collaborate with others. That is what social media marketing is all about! We want to establish a positive vibration with every visitor on our sites. We want to stir their emotions. We want for them to remember us and return to visit us often. We can accomplish this efficiently by tapping into their brains - by giving them physical representations of what we want for them to learn in addition to the text-based content that we provide for them.
Human beings use vision as a primary input device for knowledge building.
Information that is taken in through our eyes is transferred directly to the primary visual cortex in the rear of our brains. This information is then classified and transferred to up to more than 30 other parts of the brain. The three main parts of the brain that deal with our visual input patterns are:
- The ventral stream - determines what objects are;
- The dorsal stream - classifies objects according to available physical space;
- The limbic system - attaches emotions and feelings to those objects;
In order to be optimally effective at social media marketing, we need to stimulate each of these areas of the brain. When we make our visitors' brains fire up with activity, we create more engrossing and memorable experiences for them. That is interesting. That leads to increase sales.
Characteristics of effective imagery:
An effective image inspires visual interpretation by inviting the eyes to move around on it. Human beings create meaning in a large way through visual interrogation of their surroundings. Therefore, you can increase the power of your social media marketing endeavors by:
- Using images to clarify what you wish to communicate;
- Making your images more fully engaged by including an interactive element in them;
- Making your images more memorable by creating an unmistakable persistence about them;
Learning how the brain works, and how to inspire visual interrogation of the images that you include in your social media marketing vehicles, are imperative elements to the success of your campaigns. You have to take the time to get to know what your visitors are looking for - and then deliver it to them in the most p
Demetrios Tzortzis is a social media expert whose systematic approach to online marketing has effectively helped thousands of people across the globe grow their business. Demetrios works as a coach and mentor to help businesses maximize their Internet presence through strategic online marketing and brand maximization.
Demetrios Tzortzis
Blog Site
101 Website [http://www.strategicsocialmedia101.com]
Article Source: http://EzineArticles.com/3001838
The visual interpretation of images has a profound impact on increasing conversions!
You see, when we understand the detailed mechanisms that affect the brain's performance levels, we are better able to communicate and collaborate with others. That is what social media marketing is all about! We want to establish a positive vibration with every visitor on our sites. We want to stir their emotions. We want for them to remember us and return to visit us often. We can accomplish this efficiently by tapping into their brains - by giving them physical representations of what we want for them to learn in addition to the text-based content that we provide for them.
Human beings use vision as a primary input device for knowledge building.
Information that is taken in through our eyes is transferred directly to the primary visual cortex in the rear of our brains. This information is then classified and transferred to up to more than 30 other parts of the brain. The three main parts of the brain that deal with our visual input patterns are:
- The ventral stream - determines what objects are;
- The dorsal stream - classifies objects according to available physical space;
- The limbic system - attaches emotions and feelings to those objects;
In order to be optimally effective at social media marketing, we need to stimulate each of these areas of the brain. When we make our visitors' brains fire up with activity, we create more engrossing and memorable experiences for them. That is interesting. That leads to increase sales.
Characteristics of effective imagery:
An effective image inspires visual interpretation by inviting the eyes to move around on it. Human beings create meaning in a large way through visual interrogation of their surroundings. Therefore, you can increase the power of your social media marketing endeavors by:
- Using images to clarify what you wish to communicate;
- Making your images more fully engaged by including an interactive element in them;
- Making your images more memorable by creating an unmistakable persistence about them;
Learning how the brain works, and how to inspire visual interrogation of the images that you include in your social media marketing vehicles, are imperative elements to the success of your campaigns. You have to take the time to get to know what your visitors are looking for - and then deliver it to them in the most p
Demetrios Tzortzis is a social media expert whose systematic approach to online marketing has effectively helped thousands of people across the globe grow their business. Demetrios works as a coach and mentor to help businesses maximize their Internet presence through strategic online marketing and brand maximization.
Demetrios Tzortzis
Blog Site
101 Website [http://www.strategicsocialmedia101.com]
Article Source: http://EzineArticles.com/3001838
Monday, 9 December 2019
Don't Be Scared To Pay For Ads On Social Media
When you're using social media marketing to get the word out about your business, it's important to understand that using organic methods is the long haul.
But, there are ways to speed up the process. Sometimes the best way to get your word out is to pay for it. Paying doesn't mean you're succumbing; it means that you're smart. It's important not to be afraid of paying for ads, because it's a fast way to get more reach and make more conversions if you have the right content.
To run ads the right way, you need to be clear on a few options first. These include:
Learn the Platform
Before you post any ads, it's imperative that you understand how to use the platform properly for placing your advertisement and targeting your audience. Using it right will make a huge difference. Using it the wrong way will waste your money.
Hire Someone
If you don't know how to run an advertisement profitably, you may want to consider hiring an expert. Choose someone with a track record of success. If they do their job properly it should not cost you anything as their fee will be a small percentage of the extra profits you generate from your ads.
Know Your Target Audience
If you don't know who your target audience is, it's too soon for you to try to run paid ads. Fully understand exactly who your ideal customer is before you get started.
Ensure Your Content Is Perfected
Before running ads, you want to ensure that your content is otherwise perfected. Although you can run tests and continue to run tests even with imperfect content, try to get it close to perfect before using it for an advertisement.
Spend the Right Amount
You need an understanding of how much money you should spend on any given advertisement. Some platforms like Facebook are good at making suggestions. Start with a small budget and then scale up as you start to get the response you want.
Watch the Data
Once you do place an advertisement, you want to monitor the data to ensure that what you're doing is working. That way you can tweak it as you go.
It's important not to be afraid of paying for advertisements. It can make a huge difference in how fast you expand your reach and start making a profit, getting more email sign-ups, and building your audience.
The majority of business owners who use social media to advertise their business claim Facebook is the best, most productive advertising service on all social media networks. The good news is that you can run a Facebook ad campaign for as little as $5.
Article Source: http://EzineArticles.com/10213285
But, there are ways to speed up the process. Sometimes the best way to get your word out is to pay for it. Paying doesn't mean you're succumbing; it means that you're smart. It's important not to be afraid of paying for ads, because it's a fast way to get more reach and make more conversions if you have the right content.
To run ads the right way, you need to be clear on a few options first. These include:
Learn the Platform
Before you post any ads, it's imperative that you understand how to use the platform properly for placing your advertisement and targeting your audience. Using it right will make a huge difference. Using it the wrong way will waste your money.
Hire Someone
If you don't know how to run an advertisement profitably, you may want to consider hiring an expert. Choose someone with a track record of success. If they do their job properly it should not cost you anything as their fee will be a small percentage of the extra profits you generate from your ads.
Know Your Target Audience
If you don't know who your target audience is, it's too soon for you to try to run paid ads. Fully understand exactly who your ideal customer is before you get started.
Ensure Your Content Is Perfected
Before running ads, you want to ensure that your content is otherwise perfected. Although you can run tests and continue to run tests even with imperfect content, try to get it close to perfect before using it for an advertisement.
Spend the Right Amount
You need an understanding of how much money you should spend on any given advertisement. Some platforms like Facebook are good at making suggestions. Start with a small budget and then scale up as you start to get the response you want.
Watch the Data
Once you do place an advertisement, you want to monitor the data to ensure that what you're doing is working. That way you can tweak it as you go.
It's important not to be afraid of paying for advertisements. It can make a huge difference in how fast you expand your reach and start making a profit, getting more email sign-ups, and building your audience.
The majority of business owners who use social media to advertise their business claim Facebook is the best, most productive advertising service on all social media networks. The good news is that you can run a Facebook ad campaign for as little as $5.
Article Source: http://EzineArticles.com/10213285
Monday, 2 December 2019
The Entrepreneur's Beginner's Guide to Hashtags
How a Few Words Can Increase Social Media Engagement
I'm sure you've noticed there's no shortage of social media techniques and tips out there!
But have you also noticed the majority of those tips focus on general info, like how to get more followers or likes, or how to post compelling content to engage your users?
Those resources are important, but I notice that sometimes hashtags get forgotten about.
They're rarely mentioned in marketing articles, but they're such a great tool for building your brand, raising awareness around marketing campaigns and engaging/entertaining your audience.
How Do Hashtags Work?
If you're new to social media, I know it can seem overwhelming.
You may have seen these words with the # in front of them on social media platforms like Twitter, Instagram, Facebook, LinkedIn and Pinterest. (The hashtag actually got its start in 2007, when Twitter began using it to index keywords to make them more searchable.)
But what are these words supposed to do? Should you use them? Why are they seemingly random?
I've put together this guide to help you understand how to use hashtags (and what the heck they are!) so you can increase social media engagement and leads.
Think of hashtags as a way to categorize your content.
Ultimately, they help people find and share posts on a specific topic.
When you create your social media post, you take a word or words and put the pound sign (#) in front of it. If you use two words, don't put a space between them. Now, the phrase is clickable and searchable on the social media platform the user is on.
Choosing the Right Hashtags
When done correctly, these tags can help you gain more exposure for your business and increase social media engagement. But like any social media strategy, you have to do your research and think before you post.
I'll make this process easier for you. Here are 7 ways to start choosing the right hashtags:
1. Create them for events.
This is one of the best ways to increase excitement and engagement on your social media accounts. For example, the Cornucopia wine festival in Whistler shared many posts on their Twitter and Instagram accounts with the hashtag #Cornucopia2019, and so did their followers and attendees.
2. Tag famous people or big brands.
Take a look at what's trending on Twitter, and try and incorporate it into your posts; but only if it's relevant. People are going to know if you're trying to force it or be fake.
Some examples are big sporting events, record releases by musicians, holidays and popular books. If someone who's famous in your industry makes the news, you could use that tag in one of your posts.
3. Do your research.
Whether you are doing research on the latest news for an upcoming Canadian Federal election or hockey playoffs, you could do a hashtag search to find several posts on the subject.
Searching tags on social media platforms can be a perfect way to find new ideas and spy on your competition.
A great resource for searching popular hashtags is https://hashtagify.me/hashtag/tbt
4. Encourage sharing.
The more people who share your hashtag and use it in their posts, the more exposure, engagement and traffic you're going to get.
You may remember the campaign #ShareACoke campaign. The company swapped out its iconic logo on 20-ounce bottles, replacing it with 250 of the most popular American names.
It was one of their most successful campaigns, leading to a 2% increase in soft-drink sales and lots of social media engagement as followers shared cans and bottles with their names on them.
5. Turn one tag into a campaign.
Many users "monitor" certain words, so focusing on one consistently can help you gain a following.
For instance, you could come up with a campaign with several posts around a specific product you offer, or a holiday promotion you're doing.
6. Find some weekly post themes.
This is a simple way to tie in a trending tag with your business.
Some common themes include #throwbackthursday, where people post anything from past vacation pics to high school graduation photos; and #wisdomwednesday, where they share their advice on all sorts of topics.
I use #MotivationMonday and #TuesdayTip on our Twitter, Facebook and Instagram channels and often mix in other popular hashtags for optimal exposure.
7. Use humour.
People love to share funny stuff with others, whether it's a trending meme or a relatable story. Here's a hashtag late night talk show host Jimmy Fallon came up with to get people to share: #MyWorstCostume.
By understanding which hashtags will resonate with your target audience, you can tap into a whole world of people looking for exactly what you're offering. So start brainstorming and researching how to add some fun and functional tags to your next post!
Article Source: http://EzineArticles.com/10213861
I'm sure you've noticed there's no shortage of social media techniques and tips out there!
But have you also noticed the majority of those tips focus on general info, like how to get more followers or likes, or how to post compelling content to engage your users?
Those resources are important, but I notice that sometimes hashtags get forgotten about.
They're rarely mentioned in marketing articles, but they're such a great tool for building your brand, raising awareness around marketing campaigns and engaging/entertaining your audience.
How Do Hashtags Work?
If you're new to social media, I know it can seem overwhelming.
You may have seen these words with the # in front of them on social media platforms like Twitter, Instagram, Facebook, LinkedIn and Pinterest. (The hashtag actually got its start in 2007, when Twitter began using it to index keywords to make them more searchable.)
But what are these words supposed to do? Should you use them? Why are they seemingly random?
I've put together this guide to help you understand how to use hashtags (and what the heck they are!) so you can increase social media engagement and leads.
Think of hashtags as a way to categorize your content.
Ultimately, they help people find and share posts on a specific topic.
When you create your social media post, you take a word or words and put the pound sign (#) in front of it. If you use two words, don't put a space between them. Now, the phrase is clickable and searchable on the social media platform the user is on.
Choosing the Right Hashtags
When done correctly, these tags can help you gain more exposure for your business and increase social media engagement. But like any social media strategy, you have to do your research and think before you post.
I'll make this process easier for you. Here are 7 ways to start choosing the right hashtags:
1. Create them for events.
This is one of the best ways to increase excitement and engagement on your social media accounts. For example, the Cornucopia wine festival in Whistler shared many posts on their Twitter and Instagram accounts with the hashtag #Cornucopia2019, and so did their followers and attendees.
2. Tag famous people or big brands.
Take a look at what's trending on Twitter, and try and incorporate it into your posts; but only if it's relevant. People are going to know if you're trying to force it or be fake.
Some examples are big sporting events, record releases by musicians, holidays and popular books. If someone who's famous in your industry makes the news, you could use that tag in one of your posts.
3. Do your research.
Whether you are doing research on the latest news for an upcoming Canadian Federal election or hockey playoffs, you could do a hashtag search to find several posts on the subject.
Searching tags on social media platforms can be a perfect way to find new ideas and spy on your competition.
A great resource for searching popular hashtags is https://hashtagify.me/hashtag/tbt
4. Encourage sharing.
The more people who share your hashtag and use it in their posts, the more exposure, engagement and traffic you're going to get.
You may remember the campaign #ShareACoke campaign. The company swapped out its iconic logo on 20-ounce bottles, replacing it with 250 of the most popular American names.
It was one of their most successful campaigns, leading to a 2% increase in soft-drink sales and lots of social media engagement as followers shared cans and bottles with their names on them.
5. Turn one tag into a campaign.
Many users "monitor" certain words, so focusing on one consistently can help you gain a following.
For instance, you could come up with a campaign with several posts around a specific product you offer, or a holiday promotion you're doing.
6. Find some weekly post themes.
This is a simple way to tie in a trending tag with your business.
Some common themes include #throwbackthursday, where people post anything from past vacation pics to high school graduation photos; and #wisdomwednesday, where they share their advice on all sorts of topics.
I use #MotivationMonday and #TuesdayTip on our Twitter, Facebook and Instagram channels and often mix in other popular hashtags for optimal exposure.
7. Use humour.
People love to share funny stuff with others, whether it's a trending meme or a relatable story. Here's a hashtag late night talk show host Jimmy Fallon came up with to get people to share: #MyWorstCostume.
By understanding which hashtags will resonate with your target audience, you can tap into a whole world of people looking for exactly what you're offering. So start brainstorming and researching how to add some fun and functional tags to your next post!
Article Source: http://EzineArticles.com/10213861
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