We know the story all too well. Amazing restaurant opens up, locals rave and pack the venue every weekend, and a year later? They close their doors. It’s a story all too common. In fact, 80% of restaurants and bars are out of business within 5 years. (Business Insider)
Who would have thought? After all, on paper, they had it all right. They were active on social media, hosted events frequently, were inundated with local press, and treated every single customer like they were their own special star. Alas, all of the limited-release craft brews, hand-cut cocktail ice, and artisanal charcuterie meats in the world couldn’t save them.
Bypassing the ‘why’ (ahem, Millennials & Uber - I’m guilty also), we have a serious issue- people just aren’t showing up to restaurants as frequently. As Sam Wynne, our client & owner of BrainDead Brewing in Dallas, TX puts it-
“a few years ago it was all about getting a handshake at the front door, but now you have to get that first handshake digitally.” — Sam Wynne, BrainDead Brewing
Some restaurants are downright awful. For them, it’s only a matter of time. But for those who aren’t? One of my favorite spots in Dallas for Tacos and Old Fashioneds (don’t judge my taste buds, bud) was Victor Tangos. They closed this year after a decade of stellar service. This is a prime example of a great venue that provided immense value, but just couldn’t keep up with the times.
Now, let’s get to the meat of this post. I’m going to share two of the strategies we are using to help restaurants, bars, breweries, and others push through the hard times.
The Benefit
Chatbots can be used for many things. At Botsmith AI, we are leveraging them to build brand awareness, increase attendance, and distribute information on events & specials for our restaurant clients. Additionally, we are using them to thank visitors to ensure the best customer service.
It’s like email on steroids. Done right, the benefit here is obvious & incredibly potent.
A Few Strategies to Start
Quick Note on Choosing a Platform
I’ll cover this briefly as others have already written exhaustive lists on the pros and cons of each chatbot platform. For restaurateurs who want to go this alone, I highly recommend using ManyChat. It is incredibly visual and intuitive, and easier to manage than most platforms. That said, there are other great platforms out there, so do your research and pick the one you feel most comfortable with.
The Facebook Comments Growth Tool
Growth tools are the bread and butter of what makes chatbots great. We won’t go into a ton of detail here (again, tons of articles about these) but here is our favorite:
Facebook Comments GT Example: Run an organic page post or paid ad promoting an irresistible special. Ask users to comment on the feed to be sent a coupon. Create the tool + sequence in ManyChat. The bot automatically sends the opt-in + coupon, and informs them they will get some messages every now and then. Don’t forget to ask them to share with friends!
BrainDead Brewing Beer List Messenger QR Code
Using Messenger QR Codes
Here is a hot tip for you, and something we are doing at BrainDead Brewing. We are printing Messenger QR codes on menus & stickers, linked directly to the beer list. Now, instead of patrons getting up to read chalkboards, they can scan the code in Messenger and read the updated list on their phones.
The benefit here is that they become subscribers. The next day, you can thank them for their visit via Messenger, ask how their visit was, and welcome them back in. Bonus points? Give them a coupon to come back in the following week and thank them personally when they do.
P.S. If you want to see BrainDead Brewing’s Messenger QR Growth Tool, just open the Messenger app, go to the camera and hold your finger on the screen to scan the image above! Or Click Here to see the Welcome Sequence.
Final Note
Restaurateurs, you’ve got it rough right now, but we are all appreciative of your hard work, and for bringing our communities together with great food, masterfully crafted cocktails, and cold brews. My hope is this helps many of you keep your businesses running strong so I can continue stuffing my fat face.
If I can help, or if you would like us to build a bot for you, please shoot me a message!
Send Josh a Note on Messenger
Cheers to your success,
-Josh
Article Source: https://chatbotsmagazine.com/reviving-the-restaurant-industry-a-chatbot-story-cbbf77a3b938
Showing posts with label ai. Show all posts
Showing posts with label ai. Show all posts
Friday, 27 September 2019
Thursday, 26 September 2019
Wednesday, 25 September 2019
Tuesday, 24 September 2019
How On-Demand Food Delivery Companies Can Use AI To Optimize Food Delivery?
In the so called information age at least on-demand food delivery app platforms are one of the truly great things of our time. And the only reason why the number of quick-serve and fast casual restaurants are projecting up with a skyrocketing speed. Granted, they have wrapped themselves with the online delivery platforms.
Spurred by the internet penetration and smart use of smartphones resulting in increasing obsession of the consumers to order food online have boosted the food ordering industry, that as a result, witnessed a heated competition where every other food delivery app is vying to attract a bigger chunk of the market.
But to the dismay, the smaller entities in the industry are not harnessing the power of latest technologies to optimize deliveries, streamlining operations and do effective marketing. As a result, they fail to drive their sales up. Artificial Intelligence (AI) comes from the same unutilized family of technology which remains untouched, considering it one of those abstract concept with presumably no real application.
To prove this perceived notion of AI wrong and to help you uplift your brand up by reeling in more consumers here we discuss how a brand can use AI to simplify their marketing efforts.
Predictive Customer Behavior
Understanding what consumers want and need - ideally, before they even do - can help the brand to understand each specific customer and learn their habits which eventually can help them better serve and drive sales.
The simplest way to understand this in action is when you log into any eCommerce app and you are supplied with an array of suggested products to buy. By AI's deep learning technology, brands can predict consumer behavior months in advance and put it at work. The recommendation engine enables consumers to choose meals based on their eating preferences.
Chatbots Assistance
Chatbots provide on-demand human-like automated responses to common and most frequently asked questions by customers on web or app which helps in saving brand's time, resources and money and helps in satisfying customers with quick response system. Chatbot developers create scripts by evaluating a large number of possible scenarios, which in turn, can simplify customer interactions.
Voice-Activated Ordering
Voice ordering is gaining popularity after the increased domination of voice assistants like Google Home and Amazon's Alexa.
Starbucks introduced My Starbucks Barista in 2017, putting the coffee giant on the path to voice-activated ordering. Wingstop first unveiled it in 2009, making it one of the first players in the field to offer digital ordering and then later on integrating voice-activated technology in 2017. Pizza delivery chain Domino's also entered the voice-activated mobile ordering scene relatively early.
Kiosks
Quick serve and fast casual restaurants must integrate AI-driven self-service Kiosks to reduce customer waiting time and improve the customer ordering experience.
Automated Advertising
Automated advertising automates your online advertising efforts so you can focus on other important business functions instead of investing your time in social media marketing campaigns.
There are monetary based algorithms and ad-performance based algorithms to monitor it. Monetary based algorithms use your sales and conversion data from your ad campaigns to upscale or downscale bids on campaigns depending on their monetary performance. Ad-performance algorithms use performance data from your ads to optimize the high performing campaigns and stop the low performing ads.
The Final Word:
In this heavily saturated market, more and more companies are succeeding in its mission of optimizing delivery as they have figured out that the only way to stay competitive is by delivering better customer value. And the best way to do it is by adopting the latest technologies. AI has revolutionized the way QSRs and other on-demand food delivery app marketed and scaled their successes. When are you going to adopt it? The trend is here to stay! Be the frontrunner and contact your food delivery app development company now.
Article Source: https://EzineArticles.com/expert/Anuradha_Badone/2324461
Spurred by the internet penetration and smart use of smartphones resulting in increasing obsession of the consumers to order food online have boosted the food ordering industry, that as a result, witnessed a heated competition where every other food delivery app is vying to attract a bigger chunk of the market.
But to the dismay, the smaller entities in the industry are not harnessing the power of latest technologies to optimize deliveries, streamlining operations and do effective marketing. As a result, they fail to drive their sales up. Artificial Intelligence (AI) comes from the same unutilized family of technology which remains untouched, considering it one of those abstract concept with presumably no real application.
To prove this perceived notion of AI wrong and to help you uplift your brand up by reeling in more consumers here we discuss how a brand can use AI to simplify their marketing efforts.
Predictive Customer Behavior
Understanding what consumers want and need - ideally, before they even do - can help the brand to understand each specific customer and learn their habits which eventually can help them better serve and drive sales.
The simplest way to understand this in action is when you log into any eCommerce app and you are supplied with an array of suggested products to buy. By AI's deep learning technology, brands can predict consumer behavior months in advance and put it at work. The recommendation engine enables consumers to choose meals based on their eating preferences.
Chatbots Assistance
Chatbots provide on-demand human-like automated responses to common and most frequently asked questions by customers on web or app which helps in saving brand's time, resources and money and helps in satisfying customers with quick response system. Chatbot developers create scripts by evaluating a large number of possible scenarios, which in turn, can simplify customer interactions.
Voice-Activated Ordering
Voice ordering is gaining popularity after the increased domination of voice assistants like Google Home and Amazon's Alexa.
Starbucks introduced My Starbucks Barista in 2017, putting the coffee giant on the path to voice-activated ordering. Wingstop first unveiled it in 2009, making it one of the first players in the field to offer digital ordering and then later on integrating voice-activated technology in 2017. Pizza delivery chain Domino's also entered the voice-activated mobile ordering scene relatively early.
Kiosks
Quick serve and fast casual restaurants must integrate AI-driven self-service Kiosks to reduce customer waiting time and improve the customer ordering experience.
Automated Advertising
Automated advertising automates your online advertising efforts so you can focus on other important business functions instead of investing your time in social media marketing campaigns.
There are monetary based algorithms and ad-performance based algorithms to monitor it. Monetary based algorithms use your sales and conversion data from your ad campaigns to upscale or downscale bids on campaigns depending on their monetary performance. Ad-performance algorithms use performance data from your ads to optimize the high performing campaigns and stop the low performing ads.
The Final Word:
In this heavily saturated market, more and more companies are succeeding in its mission of optimizing delivery as they have figured out that the only way to stay competitive is by delivering better customer value. And the best way to do it is by adopting the latest technologies. AI has revolutionized the way QSRs and other on-demand food delivery app marketed and scaled their successes. When are you going to adopt it? The trend is here to stay! Be the frontrunner and contact your food delivery app development company now.
Article Source: https://EzineArticles.com/expert/Anuradha_Badone/2324461
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