Showing posts with label industry. Show all posts
Showing posts with label industry. Show all posts
Monday, 7 October 2019
Friday, 27 September 2019
Josh Thomas: Reviving the Restaurant Industry, A Chatbot Story
We know the story all too well. Amazing restaurant opens up, locals rave and pack the venue every weekend, and a year later? They close their doors. It’s a story all too common. In fact, 80% of restaurants and bars are out of business within 5 years. (Business Insider)
Who would have thought? After all, on paper, they had it all right. They were active on social media, hosted events frequently, were inundated with local press, and treated every single customer like they were their own special star. Alas, all of the limited-release craft brews, hand-cut cocktail ice, and artisanal charcuterie meats in the world couldn’t save them.
Bypassing the ‘why’ (ahem, Millennials & Uber - I’m guilty also), we have a serious issue- people just aren’t showing up to restaurants as frequently. As Sam Wynne, our client & owner of BrainDead Brewing in Dallas, TX puts it-
“a few years ago it was all about getting a handshake at the front door, but now you have to get that first handshake digitally.” — Sam Wynne, BrainDead Brewing
Some restaurants are downright awful. For them, it’s only a matter of time. But for those who aren’t? One of my favorite spots in Dallas for Tacos and Old Fashioneds (don’t judge my taste buds, bud) was Victor Tangos. They closed this year after a decade of stellar service. This is a prime example of a great venue that provided immense value, but just couldn’t keep up with the times.
Now, let’s get to the meat of this post. I’m going to share two of the strategies we are using to help restaurants, bars, breweries, and others push through the hard times.
The Benefit
Chatbots can be used for many things. At Botsmith AI, we are leveraging them to build brand awareness, increase attendance, and distribute information on events & specials for our restaurant clients. Additionally, we are using them to thank visitors to ensure the best customer service.
It’s like email on steroids. Done right, the benefit here is obvious & incredibly potent.
A Few Strategies to Start
Quick Note on Choosing a Platform
I’ll cover this briefly as others have already written exhaustive lists on the pros and cons of each chatbot platform. For restaurateurs who want to go this alone, I highly recommend using ManyChat. It is incredibly visual and intuitive, and easier to manage than most platforms. That said, there are other great platforms out there, so do your research and pick the one you feel most comfortable with.
The Facebook Comments Growth Tool
Growth tools are the bread and butter of what makes chatbots great. We won’t go into a ton of detail here (again, tons of articles about these) but here is our favorite:
Facebook Comments GT Example: Run an organic page post or paid ad promoting an irresistible special. Ask users to comment on the feed to be sent a coupon. Create the tool + sequence in ManyChat. The bot automatically sends the opt-in + coupon, and informs them they will get some messages every now and then. Don’t forget to ask them to share with friends!
BrainDead Brewing Beer List Messenger QR Code
Using Messenger QR Codes
Here is a hot tip for you, and something we are doing at BrainDead Brewing. We are printing Messenger QR codes on menus & stickers, linked directly to the beer list. Now, instead of patrons getting up to read chalkboards, they can scan the code in Messenger and read the updated list on their phones.
The benefit here is that they become subscribers. The next day, you can thank them for their visit via Messenger, ask how their visit was, and welcome them back in. Bonus points? Give them a coupon to come back in the following week and thank them personally when they do.
P.S. If you want to see BrainDead Brewing’s Messenger QR Growth Tool, just open the Messenger app, go to the camera and hold your finger on the screen to scan the image above! Or Click Here to see the Welcome Sequence.
Final Note
Restaurateurs, you’ve got it rough right now, but we are all appreciative of your hard work, and for bringing our communities together with great food, masterfully crafted cocktails, and cold brews. My hope is this helps many of you keep your businesses running strong so I can continue stuffing my fat face.
If I can help, or if you would like us to build a bot for you, please shoot me a message!
Send Josh a Note on Messenger
Cheers to your success,
-Josh
Article Source: https://chatbotsmagazine.com/reviving-the-restaurant-industry-a-chatbot-story-cbbf77a3b938
Who would have thought? After all, on paper, they had it all right. They were active on social media, hosted events frequently, were inundated with local press, and treated every single customer like they were their own special star. Alas, all of the limited-release craft brews, hand-cut cocktail ice, and artisanal charcuterie meats in the world couldn’t save them.
Bypassing the ‘why’ (ahem, Millennials & Uber - I’m guilty also), we have a serious issue- people just aren’t showing up to restaurants as frequently. As Sam Wynne, our client & owner of BrainDead Brewing in Dallas, TX puts it-
“a few years ago it was all about getting a handshake at the front door, but now you have to get that first handshake digitally.” — Sam Wynne, BrainDead Brewing
Some restaurants are downright awful. For them, it’s only a matter of time. But for those who aren’t? One of my favorite spots in Dallas for Tacos and Old Fashioneds (don’t judge my taste buds, bud) was Victor Tangos. They closed this year after a decade of stellar service. This is a prime example of a great venue that provided immense value, but just couldn’t keep up with the times.
Now, let’s get to the meat of this post. I’m going to share two of the strategies we are using to help restaurants, bars, breweries, and others push through the hard times.
The Benefit
Chatbots can be used for many things. At Botsmith AI, we are leveraging them to build brand awareness, increase attendance, and distribute information on events & specials for our restaurant clients. Additionally, we are using them to thank visitors to ensure the best customer service.
It’s like email on steroids. Done right, the benefit here is obvious & incredibly potent.
A Few Strategies to Start
Quick Note on Choosing a Platform
I’ll cover this briefly as others have already written exhaustive lists on the pros and cons of each chatbot platform. For restaurateurs who want to go this alone, I highly recommend using ManyChat. It is incredibly visual and intuitive, and easier to manage than most platforms. That said, there are other great platforms out there, so do your research and pick the one you feel most comfortable with.
The Facebook Comments Growth Tool
Growth tools are the bread and butter of what makes chatbots great. We won’t go into a ton of detail here (again, tons of articles about these) but here is our favorite:
Facebook Comments GT Example: Run an organic page post or paid ad promoting an irresistible special. Ask users to comment on the feed to be sent a coupon. Create the tool + sequence in ManyChat. The bot automatically sends the opt-in + coupon, and informs them they will get some messages every now and then. Don’t forget to ask them to share with friends!
BrainDead Brewing Beer List Messenger QR Code
Using Messenger QR Codes
Here is a hot tip for you, and something we are doing at BrainDead Brewing. We are printing Messenger QR codes on menus & stickers, linked directly to the beer list. Now, instead of patrons getting up to read chalkboards, they can scan the code in Messenger and read the updated list on their phones.
The benefit here is that they become subscribers. The next day, you can thank them for their visit via Messenger, ask how their visit was, and welcome them back in. Bonus points? Give them a coupon to come back in the following week and thank them personally when they do.
P.S. If you want to see BrainDead Brewing’s Messenger QR Growth Tool, just open the Messenger app, go to the camera and hold your finger on the screen to scan the image above! Or Click Here to see the Welcome Sequence.
Final Note
Restaurateurs, you’ve got it rough right now, but we are all appreciative of your hard work, and for bringing our communities together with great food, masterfully crafted cocktails, and cold brews. My hope is this helps many of you keep your businesses running strong so I can continue stuffing my fat face.
If I can help, or if you would like us to build a bot for you, please shoot me a message!
Send Josh a Note on Messenger
Cheers to your success,
-Josh
Article Source: https://chatbotsmagazine.com/reviving-the-restaurant-industry-a-chatbot-story-cbbf77a3b938
Thursday, 26 September 2019
Ish Jindal: A Comprehensive Guide for using Chatbots in your Restaurant
Dominos, TGIF and Pizza Hut all have chatbots and you can too.
Early last year, a high-level Uber executive named Chris Messina claimed that 2016 would be the year of conversational commerce. If you don’t know what that means, then you are normal.
But if you work in the restaurant industry, you should definitely change that.
Silicon Valley has an uncanny habit of creating new tech trends that turn industries on their heads. Conversational commerce is one of those tech trends and the restaurant industry is one of its first targets.
This is your comprehensive guide on why this is the case and how you can get ahead of the curve.
Here’s how this is article is structured. In the sections 1 and 2, I am going to explain what conversational commerce is and why there is growing buzz around it in the tech space. Skip to section 3 if you already know all of this. In section 3, I will discuss what this new tech trend means for the restaurant industry in particular. Finally, section 4 will give you resources you need to get started.
Enjoy!
1. What is conversational commerce?
The term sounds jargony at first, but when you break it down to its fundamental parts, it is fairly basic. Conversational commerce is the process of conducting business by talking to someone. The vast majority of business conducted in human history has been conversational commerce.
If you have ever gone to a corner store, pharmacy or a shopping mall and talked to any of the store attendants you have engaged in conversational commerce.
It can even occur over distances. Ever ordered food through the phone? Or chatted with someone to buy something from them? Those count as conversational commerce as well.
2. Why it matters
There are three reasons you should care about conversational commerce:
Reason 1: The growing popularity of messaging apps.
Think about all the apps you use everyday. A messaging app surely figures near the top of the list.
Unsurprisingly, this is the case for most people with a smartphone. The chart below shows the number of people using the top 4 messaging apps vs the number of people using the top 4 social media apps over time.
In 2015, the top messaging apps overtook the top social network apps in usage by a wide margin.
Implication 1: Your customers are devoting hours of their attention to conversational apps.
Implication 2: Your customers are used to the chat interface because they use it on a daily basis (you will find out why this is important in Section 3).
Reason 2: The proliferation of platforms that allow customer interaction.
The potential of conversational commerce has not gone unnoticed by companies in the space. In the year after Messina’s statement:
Facebook introduced its Messenger bot platform which allows Facebook pages to create automated chat experiences with users
Kik, Telegram and Line developed their existing bot platforms further
Viber opened up public accounts for companies to talk to people
iMessage added apps within chats.
Seemingly WhatsApp is the only big chat app missing in action (as an Indian this makes me sad), but even they have announced plans for commercial accounts soon. In fact, they are already doing beta testing of commercial accounts with a few businesses now.
Implication: You can now easily interact with your customers in the apps that they use most.
Reason 3: The Increasing capability of Artificial Intelligence.
Conversational commerce has always been hampered by the need for human labour. We get tired, we can only talk to one person at a time, we get stressed out, and most importantly we need to be paid. This makes us too expensive and slow for certain tasks.
Till recently, the solution has been to get customers to serve themselves. Think about travel booking as an example. We have shifted from a model of asking travel agents to bundle flight and hotel bookings for us, to doing it ourselves using the plethora of online hotel and flight booking sites available at our fingertips.
Why? Because we can instantly book flight tickets and hotel rooms on Expedia for cheaper than any travel agent could afford to charge (There is a great piece explaining this shift better and more in-depth that you should check out if you have the time. Here is the link)
Artificial Intelligence (AI) is slowly enabling us to shift back to a paradigm where the user does less on their own. An ideal AI travel assistant would be able to take your travel requirements and book all the flights and hotels you need in one bundle like a travel agent. Unlike a travel agent though, they could do it instantly like an app and for cheaper because there is no human that needs to be paid sitting at the back. Computers cease to be a tool used to do something yourself and more an assistant that is doing things for you.
Before you get too excited we are still a few years away from such a travel assistant. But the underlying AI technology is becoming cheaper, more advanced and readily available. Google, Facebook and IBM all have AI resources available for anyone to use right now.
Implication: Conversational Commerce is becoming cheaper to engage in.
A Quick Note on AI
There are two caveats to consider when thinking about AI. First, AI as it is currently available is still quite raw.
Second, if you are willing to sacrifice the complexity of the interaction, you do not need AI to create a good and cheap conversational commerce experience.
You’ll find out why conversational commerce is still beneficial without AI in the next section.
3. How can restaurants use this tech?
Restaurants are arguably the pioneers of conversational commerce. One of the only reasons I still use my smartphone to make calls is when I am ordering food. But even this basic use case could stand to be improved significantly by new technology. The primary new channel through which conversational commerce can occur is chatbots.
A chatbot is a piece of software that can respond to a customer’s messages in a chat interface using either AI or pre-programmed rules. The examples we gave above of the AI fail and the hotel booking were both examples of chatbots.
Where can customers find them?
Customers can interact with them in popular messaging apps that support chatbots (FB Messenger, Telegram, Line, Kik) or even on your website.
The most obvious use case for such a technology is for food ordering. Users could use a food ordering chatbot much like they would a phone ordering system except instead of talking to a staff member they chat with the bot.
Another possible use could be a chatbot for taking feedback. Bangalore based food chain Bhukkad uses a conversational feedback form for their delivery orders. You can read more about their experience here or check out the bot that they use over here:
Real-world Examples of Restaurant Chatbots
The three most prominent users of chatbots in the restaurant space are Domino’s, TGI Friday and Pizza Hut. Dominos and Pizzahut use it for food ordering and TGI Friday for making reservations.
What are the advantages of a chatbot?
This is a natural question to ask. All of the examples above could be implemented through an app or a website so why use a bot?
Let’s break it down:
Bots require no extra downloads
Bots have one clear advantage over apps in particular. Customers do not have to download anything extra to use a bot. If you use GrubHub for delivery and a customer has Eat24, the probability that the customer downloads Eat24 just to order from your restaurant is quite low. The average American downloads 1 app per month. In developing market like India, where people have cheaper phones with less memory, the probability becomes lower.
As Cliff Kuang from FastCo Design put it
There’s an enormous amount of friction associated with learning about a new app, downloading it, signing up for it, and then remembering you even have it.
Since users can interact with bots in messaging apps they already have downloaded or in a web browser, the chance of them completing an order goes up.
Chat is mobile optimised
Regular websites don’t fair too much better than apps. While you don’t have to download anything extra to use a website, many websites have a tendency to suck on people’s phones. If they aren’t built correct, they can be slow, clunky and unresponsive. If they aren’t optimised for the phone screen, users can spend ungodly amounts of time pinching and zooming on the screen to figure out what is going on. Even if you do invest enough money to build a good website, the user’s internet connection could give out reducing your beautifully designed site to a continuous stream of loading screens.
Chatbots don’t face these problems. First, chat as an interface was designed with the mobile user in mind. So whether you implement it through an app or your website, the user can easily see what is exactly going on at all times.
Second, if you build a bot within a messaging app like FB Messenger, you can trust Facebook’s highly paid and highly trained UI team to make the interface responsive.
Finally, since each chat interaction happens on a single page the customer never needs to interact with a load screen.
The chat interface is familiar
Every website and app looks different. Even if you convince a user to use one of them, they have to learn how to navigate their way around. Look at the Domino’s website and bot again. With the website there is so much happening on the screen you do not know where to click.
With the bot on the other hand, the customer knows exactly what to do. The interface is similar to one they use everyday.
Chat feels more human than apps and websites
When a customer interacts with a bot and an app the two experiences feel very different even if they achieve the same thing. Using an app feels like using a tool to achieve something, while using a bot feels like the computer is assisting you through a process.
Before you start building… (Read this whole section. It is very important)
There are two things to consider before you start building your bot. First, I would think long and hard about what function your bot will serve. Remember that AI technologies are still very raw so the tasks a customer gets done through a bot cannot be too complex. Also, in my personal experience of using bots everyday, I have found that the best bots tend to be those which do one or two tasks really well. Add too many tasks and the user can get easily confused because you have to run through far too many menus. I wrote a whole other piece on this that you should check out for a better understanding (Chris Messina recommended it so I promise it is good).
Second, I would try and figure out which platform you want to build your bot on. This will depend largely on where your customers are. Facebook Messenger is fairly universally used so bot developers tend to gravitate towards it. But if you are in a region where another messaging app is popular then build a bot on that platform (Line, Kik, Telegram, etc).
Also consider a bot on your website as an option. Website bots offer two advantages of their app based counterparts. First, in a lot of developing markets, like India, people do not like using Facebook Messenger because it uses too much data and runs very slowly on most phones. In a case like this, you could build a bot on the preferred messaging app in the region or on your website (this is especially true if WhatsApp is the preferred messaging app in your region because WhatsApp does not support bots). Second, Messenger (and Kik and Telegram) bots all face a discovery issue. People do not know how or where to find them. Your website on the other hand is already getting traffic and people can easily run into them on Google. But be warned, if you make a web-based bot it is harder to send users notifications once they have left the site. This could be a downside if you want to ping your customers with discount coupons over time.
Article Source: https://hellotars.com/blog/restaurant-chatbot-guides/
Early last year, a high-level Uber executive named Chris Messina claimed that 2016 would be the year of conversational commerce. If you don’t know what that means, then you are normal.
But if you work in the restaurant industry, you should definitely change that.
Silicon Valley has an uncanny habit of creating new tech trends that turn industries on their heads. Conversational commerce is one of those tech trends and the restaurant industry is one of its first targets.
This is your comprehensive guide on why this is the case and how you can get ahead of the curve.
Here’s how this is article is structured. In the sections 1 and 2, I am going to explain what conversational commerce is and why there is growing buzz around it in the tech space. Skip to section 3 if you already know all of this. In section 3, I will discuss what this new tech trend means for the restaurant industry in particular. Finally, section 4 will give you resources you need to get started.
Enjoy!
1. What is conversational commerce?
The term sounds jargony at first, but when you break it down to its fundamental parts, it is fairly basic. Conversational commerce is the process of conducting business by talking to someone. The vast majority of business conducted in human history has been conversational commerce.
If you have ever gone to a corner store, pharmacy or a shopping mall and talked to any of the store attendants you have engaged in conversational commerce.
It can even occur over distances. Ever ordered food through the phone? Or chatted with someone to buy something from them? Those count as conversational commerce as well.
2. Why it matters
There are three reasons you should care about conversational commerce:
Reason 1: The growing popularity of messaging apps.
Think about all the apps you use everyday. A messaging app surely figures near the top of the list.
Unsurprisingly, this is the case for most people with a smartphone. The chart below shows the number of people using the top 4 messaging apps vs the number of people using the top 4 social media apps over time.
In 2015, the top messaging apps overtook the top social network apps in usage by a wide margin.
Implication 1: Your customers are devoting hours of their attention to conversational apps.
Implication 2: Your customers are used to the chat interface because they use it on a daily basis (you will find out why this is important in Section 3).
Reason 2: The proliferation of platforms that allow customer interaction.
The potential of conversational commerce has not gone unnoticed by companies in the space. In the year after Messina’s statement:
Facebook introduced its Messenger bot platform which allows Facebook pages to create automated chat experiences with users
Kik, Telegram and Line developed their existing bot platforms further
Viber opened up public accounts for companies to talk to people
iMessage added apps within chats.
Seemingly WhatsApp is the only big chat app missing in action (as an Indian this makes me sad), but even they have announced plans for commercial accounts soon. In fact, they are already doing beta testing of commercial accounts with a few businesses now.
Implication: You can now easily interact with your customers in the apps that they use most.
Reason 3: The Increasing capability of Artificial Intelligence.
Conversational commerce has always been hampered by the need for human labour. We get tired, we can only talk to one person at a time, we get stressed out, and most importantly we need to be paid. This makes us too expensive and slow for certain tasks.
Till recently, the solution has been to get customers to serve themselves. Think about travel booking as an example. We have shifted from a model of asking travel agents to bundle flight and hotel bookings for us, to doing it ourselves using the plethora of online hotel and flight booking sites available at our fingertips.
Why? Because we can instantly book flight tickets and hotel rooms on Expedia for cheaper than any travel agent could afford to charge (There is a great piece explaining this shift better and more in-depth that you should check out if you have the time. Here is the link)
Artificial Intelligence (AI) is slowly enabling us to shift back to a paradigm where the user does less on their own. An ideal AI travel assistant would be able to take your travel requirements and book all the flights and hotels you need in one bundle like a travel agent. Unlike a travel agent though, they could do it instantly like an app and for cheaper because there is no human that needs to be paid sitting at the back. Computers cease to be a tool used to do something yourself and more an assistant that is doing things for you.
Before you get too excited we are still a few years away from such a travel assistant. But the underlying AI technology is becoming cheaper, more advanced and readily available. Google, Facebook and IBM all have AI resources available for anyone to use right now.
Implication: Conversational Commerce is becoming cheaper to engage in.
A Quick Note on AI
There are two caveats to consider when thinking about AI. First, AI as it is currently available is still quite raw.
Second, if you are willing to sacrifice the complexity of the interaction, you do not need AI to create a good and cheap conversational commerce experience.
You’ll find out why conversational commerce is still beneficial without AI in the next section.
3. How can restaurants use this tech?
Restaurants are arguably the pioneers of conversational commerce. One of the only reasons I still use my smartphone to make calls is when I am ordering food. But even this basic use case could stand to be improved significantly by new technology. The primary new channel through which conversational commerce can occur is chatbots.
A chatbot is a piece of software that can respond to a customer’s messages in a chat interface using either AI or pre-programmed rules. The examples we gave above of the AI fail and the hotel booking were both examples of chatbots.
Where can customers find them?
Customers can interact with them in popular messaging apps that support chatbots (FB Messenger, Telegram, Line, Kik) or even on your website.
The most obvious use case for such a technology is for food ordering. Users could use a food ordering chatbot much like they would a phone ordering system except instead of talking to a staff member they chat with the bot.
Another possible use could be a chatbot for taking feedback. Bangalore based food chain Bhukkad uses a conversational feedback form for their delivery orders. You can read more about their experience here or check out the bot that they use over here:
Real-world Examples of Restaurant Chatbots
The three most prominent users of chatbots in the restaurant space are Domino’s, TGI Friday and Pizza Hut. Dominos and Pizzahut use it for food ordering and TGI Friday for making reservations.
What are the advantages of a chatbot?
This is a natural question to ask. All of the examples above could be implemented through an app or a website so why use a bot?
Let’s break it down:
Bots require no extra downloads
Bots have one clear advantage over apps in particular. Customers do not have to download anything extra to use a bot. If you use GrubHub for delivery and a customer has Eat24, the probability that the customer downloads Eat24 just to order from your restaurant is quite low. The average American downloads 1 app per month. In developing market like India, where people have cheaper phones with less memory, the probability becomes lower.
As Cliff Kuang from FastCo Design put it
There’s an enormous amount of friction associated with learning about a new app, downloading it, signing up for it, and then remembering you even have it.
Since users can interact with bots in messaging apps they already have downloaded or in a web browser, the chance of them completing an order goes up.
Chat is mobile optimised
Regular websites don’t fair too much better than apps. While you don’t have to download anything extra to use a website, many websites have a tendency to suck on people’s phones. If they aren’t built correct, they can be slow, clunky and unresponsive. If they aren’t optimised for the phone screen, users can spend ungodly amounts of time pinching and zooming on the screen to figure out what is going on. Even if you do invest enough money to build a good website, the user’s internet connection could give out reducing your beautifully designed site to a continuous stream of loading screens.
Chatbots don’t face these problems. First, chat as an interface was designed with the mobile user in mind. So whether you implement it through an app or your website, the user can easily see what is exactly going on at all times.
Second, if you build a bot within a messaging app like FB Messenger, you can trust Facebook’s highly paid and highly trained UI team to make the interface responsive.
Finally, since each chat interaction happens on a single page the customer never needs to interact with a load screen.
The chat interface is familiar
Every website and app looks different. Even if you convince a user to use one of them, they have to learn how to navigate their way around. Look at the Domino’s website and bot again. With the website there is so much happening on the screen you do not know where to click.
With the bot on the other hand, the customer knows exactly what to do. The interface is similar to one they use everyday.
Chat feels more human than apps and websites
When a customer interacts with a bot and an app the two experiences feel very different even if they achieve the same thing. Using an app feels like using a tool to achieve something, while using a bot feels like the computer is assisting you through a process.
Before you start building… (Read this whole section. It is very important)
There are two things to consider before you start building your bot. First, I would think long and hard about what function your bot will serve. Remember that AI technologies are still very raw so the tasks a customer gets done through a bot cannot be too complex. Also, in my personal experience of using bots everyday, I have found that the best bots tend to be those which do one or two tasks really well. Add too many tasks and the user can get easily confused because you have to run through far too many menus. I wrote a whole other piece on this that you should check out for a better understanding (Chris Messina recommended it so I promise it is good).
Second, I would try and figure out which platform you want to build your bot on. This will depend largely on where your customers are. Facebook Messenger is fairly universally used so bot developers tend to gravitate towards it. But if you are in a region where another messaging app is popular then build a bot on that platform (Line, Kik, Telegram, etc).
Also consider a bot on your website as an option. Website bots offer two advantages of their app based counterparts. First, in a lot of developing markets, like India, people do not like using Facebook Messenger because it uses too much data and runs very slowly on most phones. In a case like this, you could build a bot on the preferred messaging app in the region or on your website (this is especially true if WhatsApp is the preferred messaging app in your region because WhatsApp does not support bots). Second, Messenger (and Kik and Telegram) bots all face a discovery issue. People do not know how or where to find them. Your website on the other hand is already getting traffic and people can easily run into them on Google. But be warned, if you make a web-based bot it is harder to send users notifications once they have left the site. This could be a downside if you want to ping your customers with discount coupons over time.
Article Source: https://hellotars.com/blog/restaurant-chatbot-guides/
Wednesday, 25 September 2019
How Can Chatbots Play an Important Role in the Food Industry?
Do you want a human with that?
Just under two years ago we wrote a blog exploring the rising trend of chatbots and Artificial Intelligence (AI) in the food industry. Fast forward to 2018 and we find ourselves now living in a digital economy of expectation, one where we don’t want to go out and stand in a queue to order food.
Why choose a chatbot?
Put simply, chatbots can mimic human conversations using technology based on AI. They are often personalised with names and can be seen by customers as an extension of your brand online.
Chatbots allow your real-life staff to work without being interrupted to answer simple questions as these can be directed to your online chatbot. By encouraging customers to place an order with your bot and not wait in a queue, it can increase sales as chatbots can process an unlimited number of orders at any time, day or night.
With many millennials preferring to communicate with a business online instead of over the phone, using a chatbot can help attract a younger audience.
Where can you chat with a chatbot?
Chatbots can be accessed within an app, a business website or on a social media messenger platform. The most popular messenger platform for chatbots is Facebook Messenger. Launched in 2014 and opened to chatbots in 2016, the platform has an estimated 1.2 billion users. That’s a lot of potential customers your bot could be chatting to!
Using chatbots on a messenger platform can help entice occasional customers to become regulars and build brand loyalty if they like your bot. They’re also good for appealing to customers who don’t want to download your app but still want a quick and simple ordering experience.
How do you write the chatbot chit chat?
It’s important to create a well-thought-out content strategy for your chatbot that will work for your brand. First, focus on creating a storyline arc for your chatbot to follow – from initiating opening conversations through to rising action, climax and resolution.
Your copy needs to be engaging, representative of your brand values and tone of voice, and in line with customer expectations. Keep interactions to a maximum of four lines as this helps to reinforce a natural sense of ‘back and forth’ conversation and encourages a customer to interact with every piece of content. To help the conversation feel more natural and less drone-like, programme your chatbot to not only answer questions but ask them back too.
It’s also important to keep your chatbot feeling fresh. Nobody likes a stale bot. Instead, your content strategy should be updated to stay relevant with seasonal campaigns, company promotions and other topical events.
Looking at some top brand’s chatbots
Global chain Starbucks introduced their Barista Bot last year on their app, allowing customers to quickly pre-order and pay for their drinks and skip the queue in-store. The chatbot might even spell your name right on your order!
In the US, supermarket brand Whole Foods launched their recipe bot to help customers decide their shopping list and recipes for the week. By using emojis instead of words, the chatbot speeds up interactions with customers and creates a unique experience with your brand for customers online.
Perhaps one of the best-known influencers for AI in the food industry is Domino’s, who created their pizza-loving chatbot ‘DOM’ in 2014. Today, Domino’s now conducts more than 65 percent of its sales in the U.S. via numerous digital platforms including using DOM.
To the future and beyond
The use of chatbots in fast food outlets and restaurants is having an instrumental impact on the way the industry interacts with customers and processes orders. Chatbots not only speed up interactions, encourage more sales and build brand loyalty, but they also ensure a brand stays current in a diverse and digital market.
With Domino’s DOM currently being tested to answer customer phone calls in America and KFC opening the first AI-only staffed branch in Shanghai, China, chatbots seem here to stay for the food industry with new and exciting possibilities.
Article Source: https://eat-marketing.co.uk/chatbots-and-food-industry/
Just under two years ago we wrote a blog exploring the rising trend of chatbots and Artificial Intelligence (AI) in the food industry. Fast forward to 2018 and we find ourselves now living in a digital economy of expectation, one where we don’t want to go out and stand in a queue to order food.
Why choose a chatbot?
Put simply, chatbots can mimic human conversations using technology based on AI. They are often personalised with names and can be seen by customers as an extension of your brand online.
Chatbots allow your real-life staff to work without being interrupted to answer simple questions as these can be directed to your online chatbot. By encouraging customers to place an order with your bot and not wait in a queue, it can increase sales as chatbots can process an unlimited number of orders at any time, day or night.
With many millennials preferring to communicate with a business online instead of over the phone, using a chatbot can help attract a younger audience.
Where can you chat with a chatbot?
Chatbots can be accessed within an app, a business website or on a social media messenger platform. The most popular messenger platform for chatbots is Facebook Messenger. Launched in 2014 and opened to chatbots in 2016, the platform has an estimated 1.2 billion users. That’s a lot of potential customers your bot could be chatting to!
Using chatbots on a messenger platform can help entice occasional customers to become regulars and build brand loyalty if they like your bot. They’re also good for appealing to customers who don’t want to download your app but still want a quick and simple ordering experience.
How do you write the chatbot chit chat?
It’s important to create a well-thought-out content strategy for your chatbot that will work for your brand. First, focus on creating a storyline arc for your chatbot to follow – from initiating opening conversations through to rising action, climax and resolution.
Your copy needs to be engaging, representative of your brand values and tone of voice, and in line with customer expectations. Keep interactions to a maximum of four lines as this helps to reinforce a natural sense of ‘back and forth’ conversation and encourages a customer to interact with every piece of content. To help the conversation feel more natural and less drone-like, programme your chatbot to not only answer questions but ask them back too.
It’s also important to keep your chatbot feeling fresh. Nobody likes a stale bot. Instead, your content strategy should be updated to stay relevant with seasonal campaigns, company promotions and other topical events.
Looking at some top brand’s chatbots
Global chain Starbucks introduced their Barista Bot last year on their app, allowing customers to quickly pre-order and pay for their drinks and skip the queue in-store. The chatbot might even spell your name right on your order!
In the US, supermarket brand Whole Foods launched their recipe bot to help customers decide their shopping list and recipes for the week. By using emojis instead of words, the chatbot speeds up interactions with customers and creates a unique experience with your brand for customers online.
Perhaps one of the best-known influencers for AI in the food industry is Domino’s, who created their pizza-loving chatbot ‘DOM’ in 2014. Today, Domino’s now conducts more than 65 percent of its sales in the U.S. via numerous digital platforms including using DOM.
To the future and beyond
The use of chatbots in fast food outlets and restaurants is having an instrumental impact on the way the industry interacts with customers and processes orders. Chatbots not only speed up interactions, encourage more sales and build brand loyalty, but they also ensure a brand stays current in a diverse and digital market.
With Domino’s DOM currently being tested to answer customer phone calls in America and KFC opening the first AI-only staffed branch in Shanghai, China, chatbots seem here to stay for the food industry with new and exciting possibilities.
Article Source: https://eat-marketing.co.uk/chatbots-and-food-industry/
Tuesday, 24 September 2019
How On-Demand Food Delivery Companies Can Use AI To Optimize Food Delivery?
In the so called information age at least on-demand food delivery app platforms are one of the truly great things of our time. And the only reason why the number of quick-serve and fast casual restaurants are projecting up with a skyrocketing speed. Granted, they have wrapped themselves with the online delivery platforms.
Spurred by the internet penetration and smart use of smartphones resulting in increasing obsession of the consumers to order food online have boosted the food ordering industry, that as a result, witnessed a heated competition where every other food delivery app is vying to attract a bigger chunk of the market.
But to the dismay, the smaller entities in the industry are not harnessing the power of latest technologies to optimize deliveries, streamlining operations and do effective marketing. As a result, they fail to drive their sales up. Artificial Intelligence (AI) comes from the same unutilized family of technology which remains untouched, considering it one of those abstract concept with presumably no real application.
To prove this perceived notion of AI wrong and to help you uplift your brand up by reeling in more consumers here we discuss how a brand can use AI to simplify their marketing efforts.
Predictive Customer Behavior
Understanding what consumers want and need - ideally, before they even do - can help the brand to understand each specific customer and learn their habits which eventually can help them better serve and drive sales.
The simplest way to understand this in action is when you log into any eCommerce app and you are supplied with an array of suggested products to buy. By AI's deep learning technology, brands can predict consumer behavior months in advance and put it at work. The recommendation engine enables consumers to choose meals based on their eating preferences.
Chatbots Assistance
Chatbots provide on-demand human-like automated responses to common and most frequently asked questions by customers on web or app which helps in saving brand's time, resources and money and helps in satisfying customers with quick response system. Chatbot developers create scripts by evaluating a large number of possible scenarios, which in turn, can simplify customer interactions.
Voice-Activated Ordering
Voice ordering is gaining popularity after the increased domination of voice assistants like Google Home and Amazon's Alexa.
Starbucks introduced My Starbucks Barista in 2017, putting the coffee giant on the path to voice-activated ordering. Wingstop first unveiled it in 2009, making it one of the first players in the field to offer digital ordering and then later on integrating voice-activated technology in 2017. Pizza delivery chain Domino's also entered the voice-activated mobile ordering scene relatively early.
Kiosks
Quick serve and fast casual restaurants must integrate AI-driven self-service Kiosks to reduce customer waiting time and improve the customer ordering experience.
Automated Advertising
Automated advertising automates your online advertising efforts so you can focus on other important business functions instead of investing your time in social media marketing campaigns.
There are monetary based algorithms and ad-performance based algorithms to monitor it. Monetary based algorithms use your sales and conversion data from your ad campaigns to upscale or downscale bids on campaigns depending on their monetary performance. Ad-performance algorithms use performance data from your ads to optimize the high performing campaigns and stop the low performing ads.
The Final Word:
In this heavily saturated market, more and more companies are succeeding in its mission of optimizing delivery as they have figured out that the only way to stay competitive is by delivering better customer value. And the best way to do it is by adopting the latest technologies. AI has revolutionized the way QSRs and other on-demand food delivery app marketed and scaled their successes. When are you going to adopt it? The trend is here to stay! Be the frontrunner and contact your food delivery app development company now.
Article Source: https://EzineArticles.com/expert/Anuradha_Badone/2324461
Spurred by the internet penetration and smart use of smartphones resulting in increasing obsession of the consumers to order food online have boosted the food ordering industry, that as a result, witnessed a heated competition where every other food delivery app is vying to attract a bigger chunk of the market.
But to the dismay, the smaller entities in the industry are not harnessing the power of latest technologies to optimize deliveries, streamlining operations and do effective marketing. As a result, they fail to drive their sales up. Artificial Intelligence (AI) comes from the same unutilized family of technology which remains untouched, considering it one of those abstract concept with presumably no real application.
To prove this perceived notion of AI wrong and to help you uplift your brand up by reeling in more consumers here we discuss how a brand can use AI to simplify their marketing efforts.
Predictive Customer Behavior
Understanding what consumers want and need - ideally, before they even do - can help the brand to understand each specific customer and learn their habits which eventually can help them better serve and drive sales.
The simplest way to understand this in action is when you log into any eCommerce app and you are supplied with an array of suggested products to buy. By AI's deep learning technology, brands can predict consumer behavior months in advance and put it at work. The recommendation engine enables consumers to choose meals based on their eating preferences.
Chatbots Assistance
Chatbots provide on-demand human-like automated responses to common and most frequently asked questions by customers on web or app which helps in saving brand's time, resources and money and helps in satisfying customers with quick response system. Chatbot developers create scripts by evaluating a large number of possible scenarios, which in turn, can simplify customer interactions.
Voice-Activated Ordering
Voice ordering is gaining popularity after the increased domination of voice assistants like Google Home and Amazon's Alexa.
Starbucks introduced My Starbucks Barista in 2017, putting the coffee giant on the path to voice-activated ordering. Wingstop first unveiled it in 2009, making it one of the first players in the field to offer digital ordering and then later on integrating voice-activated technology in 2017. Pizza delivery chain Domino's also entered the voice-activated mobile ordering scene relatively early.
Kiosks
Quick serve and fast casual restaurants must integrate AI-driven self-service Kiosks to reduce customer waiting time and improve the customer ordering experience.
Automated Advertising
Automated advertising automates your online advertising efforts so you can focus on other important business functions instead of investing your time in social media marketing campaigns.
There are monetary based algorithms and ad-performance based algorithms to monitor it. Monetary based algorithms use your sales and conversion data from your ad campaigns to upscale or downscale bids on campaigns depending on their monetary performance. Ad-performance algorithms use performance data from your ads to optimize the high performing campaigns and stop the low performing ads.
The Final Word:
In this heavily saturated market, more and more companies are succeeding in its mission of optimizing delivery as they have figured out that the only way to stay competitive is by delivering better customer value. And the best way to do it is by adopting the latest technologies. AI has revolutionized the way QSRs and other on-demand food delivery app marketed and scaled their successes. When are you going to adopt it? The trend is here to stay! Be the frontrunner and contact your food delivery app development company now.
Article Source: https://EzineArticles.com/expert/Anuradha_Badone/2324461
Wednesday, 18 September 2019
Friday, 13 September 2019
Chatbots- A Blend of Increased Personalization Minus Robotic
Did you notice?
Some websites you land on greeting you with "Hello"? Most probably this has caught your eyes. This greet popping out through a little box in the corner is known as a chatbot.
Technically if I have to define chatbots then-
They bear the capacity to caricature human behavior of writing or speaking to go through the motions of a conversation or communication carried with a real person. Therefore they are also known as 'Conversational Agents.'
Do I need a chatbot?
Well, I will try to perk up your ears a bit by answering it as 'yes.'
Consider this scenario:
A consumer pays heed to your product. But before buying a particular product, a lot of questions are raised by the consumer to be sure about the decision of buying. By using a chatbot, these raised queries are answered immediately thus clearing their doubts and aiding them in jumping to the decision of making a purchase.
So what can you conclude with this?
Chatbots not only pop-out and greet your customers but also keep them engaged and satisfied which in turn escalates your conversions.
Customer Satisfaction? Sounds weird? Obviously No.
As Michael LeBoeuf quoted, "A satisfied customer is the best business strategy of all," your business escalation completely depends on what your customer gets out of it.
Customers are impatient. They search for immediate solutions to their queries. With the advancement of technology, customers desire to be served 24/7 irrespective of their location.
Don't you believe me?
As per research, customers have the intention to pay more for a lighting speed customer service. Further, it is mentioned that customers who get solutions within five minutes or less were interested in paying almost $20 more for the same service.
This is the reason why brands have opted for a tailored chatbot for their business websites, blogs, applications, and software for speedy and quality-based customer support. Since it saves a lot of time, it becomes an advantage for any customer-centric organization. It is a bot and therefore, it will be faster than humans and will select, organize, and present the content faster with precision.
But how it would be creating a bond with the customers?
David Weinberger quoted, "Personalization is the automatic tailoring of sites and messages to the individuals viewing them so that we can feel somewhere there is a piece of software that love us for who we are."
I will simplify the cause of this quote.
Imagine you have an online store. If you were the customer who is searching for a product what would be handy for you? Browsing through various products and pages or simply they are brought to you straight?
Here the role of the bot comes into the picture with the touch of personalization.
The bots can interact with the customers to figure out about their requirements and provide them various options meeting their essentials. In other words, the customer experiences a personal touch as if he/she has owned a personal shopper.
Thus to conclude this, personalization creates a bond between the customer and the brand. And chatbot contributes to the bond between the consumer and the technology where Artificial Intelligence plays a key role. With such a personalization service, chatbots have a different persona which appears to be real.
If I need to state the benefits, in short, I would pen down the following points:
Aids in finding solutions
24/7 Availability
The talent of personification
It is fast and is ahead in terms of accuracy
Therefore companies providing quality chatbot development services always focus on personalization as it is the direct key to the customer satisfaction.
Have you worked on your to-dos as you are thinking to opt for a chatbot development?.
Communicative
Ability to solve the problems
Realistic
Precision
In good spirits, while answering the customers
Curious in learning about the needs of the customers
The solutions are relevant to the queries
Clear Cut and Crisp
Here are a few more points on how you can make your chatbot less robotic and more personalized:
Strategizing the UX to make it user-friendly
As mentioned earlier, we belong to an era where we desire the solutions on the go. For instance, you are in search of a restaurant nearby. Just command your device and restaurants matching your criteria is displayed.
Lost? Command verbally and your exact location is located.
Need a reminder? Your bot will do the work for you.
Want to remind others? Just write @(Person/team to be reminded) for the meeting at 2 pm.
A managed and well-organized bot life isn't it?
A Semblance for your Bot
Since the world of imagination is boundless, each of us has a different perspective towards the digital language. Each brand ties its goal around two important factors: User-satisfaction and Reputation. If you have visited any website of high-technology, they artistically use the exact character to serve as a typical example of their brand. Their chatbots initiate the communication with a tone of pertaining. For instance: "How may I help you?" and so on.
Thus I have shortlisted a few important check-list while creating a user-friendly interface:
Learn about Your User
The first thing that you need to research is what kind of conversation would attract your users. Whether a formal greet would do or an informal one would keep the user more engaged. Keep in mind the users' requirements and the queries they may raise regarding the same. You need to work upon the possible FAQs.
In short, create the bot's personality relevant to the users' needs.
One such example is Google. We all are aware that Google is a search engine. It provides a wide range of information. Therefore the interface of the bots resembles the same persona.
The Bot's Persona Should be a Clone of the Personality of your Brand
While building a bot, you have to wear the cap of the consumer and thus need to thoroughly study the psychology of the user. The aim of building a chatbot is only for the users. The usage of chatbots is by the users and then it is benefitted to the users. With the technical revolution, the connection between the humans and the automated program hasn't made a lot of lines but if we could break through this ṭedious situation of creating a fantastic program then we might be in a position to build more connections.
24/7 Availability is all that is needed!
Your customer satisfaction is decided upon the availability of your chatbot for addressing the queries of your customers instantly with accuracy and relevancy.
The Blend of Tone and Content is your Game Changer
If you ask me, I would love to talk with someone who has a calm, friendly, and helpful tone to address my speech. Therefore it is mandatory from the users' point of view that his problems or queries are resolved in a courteous manner with high priority.
For instance you may think to have the following set of confab conversation:
Power Tips:
Greet your customer. This is an ideal start to the conversation.
Avoid asking close-ended questions as the user might find reasons to skip them.
A desirable opening:
Hello!
How have you been doing?
Reply By the customer: Hey!
Change the Tone as if you are concerned about their visit
Do you need any help?
Reply By the customer: I am looking for a bell sleeve t-shirt within the range of $400. Can u help me find it?
Change the tone as you are happy to help the customer
Happy to help you!
Reply By the customer:Thanks!
Change the tone as if you are happy to resolve the query
Here are the best deals on bell sleeve t-shirts within the range of $400.
Reply By the customer:Oh, thank you so much!
I Think I can go with it.
By the Bot
I think you have got the right deals.
Wrapping Up!
The chatbot is a revolutionary technology and blending it with AI makes it deadly. Therefore, the companies offering Chatbot Development Services are trying hands on it with innovations. It has a wide scope in the field of customer service thus optimizing the customer experience worldwide. Chatbots are making interaction convenient for the users.
Article Source: https://www.articlecube.com/chatbots-blend-increased-personalization-minus-robotic
Some websites you land on greeting you with "Hello"? Most probably this has caught your eyes. This greet popping out through a little box in the corner is known as a chatbot.
Technically if I have to define chatbots then-
They bear the capacity to caricature human behavior of writing or speaking to go through the motions of a conversation or communication carried with a real person. Therefore they are also known as 'Conversational Agents.'
Do I need a chatbot?
Well, I will try to perk up your ears a bit by answering it as 'yes.'
Consider this scenario:
A consumer pays heed to your product. But before buying a particular product, a lot of questions are raised by the consumer to be sure about the decision of buying. By using a chatbot, these raised queries are answered immediately thus clearing their doubts and aiding them in jumping to the decision of making a purchase.
So what can you conclude with this?
Chatbots not only pop-out and greet your customers but also keep them engaged and satisfied which in turn escalates your conversions.
Customer Satisfaction? Sounds weird? Obviously No.
As Michael LeBoeuf quoted, "A satisfied customer is the best business strategy of all," your business escalation completely depends on what your customer gets out of it.
Customers are impatient. They search for immediate solutions to their queries. With the advancement of technology, customers desire to be served 24/7 irrespective of their location.
Don't you believe me?
As per research, customers have the intention to pay more for a lighting speed customer service. Further, it is mentioned that customers who get solutions within five minutes or less were interested in paying almost $20 more for the same service.
This is the reason why brands have opted for a tailored chatbot for their business websites, blogs, applications, and software for speedy and quality-based customer support. Since it saves a lot of time, it becomes an advantage for any customer-centric organization. It is a bot and therefore, it will be faster than humans and will select, organize, and present the content faster with precision.
But how it would be creating a bond with the customers?
David Weinberger quoted, "Personalization is the automatic tailoring of sites and messages to the individuals viewing them so that we can feel somewhere there is a piece of software that love us for who we are."
I will simplify the cause of this quote.
Imagine you have an online store. If you were the customer who is searching for a product what would be handy for you? Browsing through various products and pages or simply they are brought to you straight?
Here the role of the bot comes into the picture with the touch of personalization.
The bots can interact with the customers to figure out about their requirements and provide them various options meeting their essentials. In other words, the customer experiences a personal touch as if he/she has owned a personal shopper.
Thus to conclude this, personalization creates a bond between the customer and the brand. And chatbot contributes to the bond between the consumer and the technology where Artificial Intelligence plays a key role. With such a personalization service, chatbots have a different persona which appears to be real.
If I need to state the benefits, in short, I would pen down the following points:
Aids in finding solutions
24/7 Availability
The talent of personification
It is fast and is ahead in terms of accuracy
Therefore companies providing quality chatbot development services always focus on personalization as it is the direct key to the customer satisfaction.
Have you worked on your to-dos as you are thinking to opt for a chatbot development?.
Communicative
Ability to solve the problems
Realistic
Precision
In good spirits, while answering the customers
Curious in learning about the needs of the customers
The solutions are relevant to the queries
Clear Cut and Crisp
Here are a few more points on how you can make your chatbot less robotic and more personalized:
Strategizing the UX to make it user-friendly
As mentioned earlier, we belong to an era where we desire the solutions on the go. For instance, you are in search of a restaurant nearby. Just command your device and restaurants matching your criteria is displayed.
Lost? Command verbally and your exact location is located.
Need a reminder? Your bot will do the work for you.
Want to remind others? Just write @(Person/team to be reminded) for the meeting at 2 pm.
A managed and well-organized bot life isn't it?
A Semblance for your Bot
Since the world of imagination is boundless, each of us has a different perspective towards the digital language. Each brand ties its goal around two important factors: User-satisfaction and Reputation. If you have visited any website of high-technology, they artistically use the exact character to serve as a typical example of their brand. Their chatbots initiate the communication with a tone of pertaining. For instance: "How may I help you?" and so on.
Thus I have shortlisted a few important check-list while creating a user-friendly interface:
Learn about Your User
The first thing that you need to research is what kind of conversation would attract your users. Whether a formal greet would do or an informal one would keep the user more engaged. Keep in mind the users' requirements and the queries they may raise regarding the same. You need to work upon the possible FAQs.
In short, create the bot's personality relevant to the users' needs.
One such example is Google. We all are aware that Google is a search engine. It provides a wide range of information. Therefore the interface of the bots resembles the same persona.
The Bot's Persona Should be a Clone of the Personality of your Brand
While building a bot, you have to wear the cap of the consumer and thus need to thoroughly study the psychology of the user. The aim of building a chatbot is only for the users. The usage of chatbots is by the users and then it is benefitted to the users. With the technical revolution, the connection between the humans and the automated program hasn't made a lot of lines but if we could break through this ṭedious situation of creating a fantastic program then we might be in a position to build more connections.
24/7 Availability is all that is needed!
Your customer satisfaction is decided upon the availability of your chatbot for addressing the queries of your customers instantly with accuracy and relevancy.
The Blend of Tone and Content is your Game Changer
If you ask me, I would love to talk with someone who has a calm, friendly, and helpful tone to address my speech. Therefore it is mandatory from the users' point of view that his problems or queries are resolved in a courteous manner with high priority.
For instance you may think to have the following set of confab conversation:
Power Tips:
Greet your customer. This is an ideal start to the conversation.
Avoid asking close-ended questions as the user might find reasons to skip them.
A desirable opening:
Hello!
How have you been doing?
Reply By the customer: Hey!
Change the Tone as if you are concerned about their visit
Do you need any help?
Reply By the customer: I am looking for a bell sleeve t-shirt within the range of $400. Can u help me find it?
Change the tone as you are happy to help the customer
Happy to help you!
Reply By the customer:Thanks!
Change the tone as if you are happy to resolve the query
Here are the best deals on bell sleeve t-shirts within the range of $400.
Reply By the customer:Oh, thank you so much!
I Think I can go with it.
By the Bot
I think you have got the right deals.
Wrapping Up!
The chatbot is a revolutionary technology and blending it with AI makes it deadly. Therefore, the companies offering Chatbot Development Services are trying hands on it with innovations. It has a wide scope in the field of customer service thus optimizing the customer experience worldwide. Chatbots are making interaction convenient for the users.
Article Source: https://www.articlecube.com/chatbots-blend-increased-personalization-minus-robotic
Thursday, 12 September 2019
3 Huge Brands That Use Chatbots for Better Business
Chatbots have revolutionized the relationship between consumer and company. Today, startups, scaleups, and multinational corporations are using this technology to resolve customer service problems, facilitate communication and provide 24-hour service. Moreover, 34 percent of consumers say they would prefer to communicate with a chatbot or virtual assistant when dealing with an e-commerce business. But which companies are using chatbots effectively? Here are three brands that use bots for better business.
1. Sephora
Beauty retailer Sephora uses a messenger platform to interact with its millions of customers around the world. Sephora Reservation Assistant allows online users to make an appointment with one of the company’s beauty experts from the comfort of their own home. Using natural language processing and the latest in UX design, the platform’s bot understands complex requests and makes bookings without any human intervention.
“This allows us to provide richer, more varied conversations that ensure clients get exactly what they want out of the experience,” says Mary Beth Laughton, digital senior vice president at Sephora.
2. Spotify
Music streaming platform Spotify has millions of users worldwide, so using chatbots to interact with consumers makes sense. Bots allow the company to expedite customer service issues and provide a better service.
Chatbots also enables Spotify users to discover the latest music artists, tracks and genres through Facebook Messenger. Consumers can even interact with the company on the platform and receive playlist recommendations based on their current mood.
3. 1-800-Flowers
Founded in 1982, 1-800-Flowers is one of the largest floral gift retailers in the United States. The company now uses a virtual assistant to speed up the purchasing process and provide customers with useful information.
This bot allows users to view floral arrangements, send gifts in the mail, and make payment. No humans facilitate this process — chatbots use natural language processing to automate tasks and complete the transaction.
The three brands on this list have utilized chatbots to improve customer engagement, streamline workflows and provide excellent service. It’s no wonder, then, that so many other companies are incorporating bots into their customer service and sales models.
Article Source: https://www.selfgrowth.com/articles/3-huge-brands-that-use-chatbots-for-better-business
1. Sephora
Beauty retailer Sephora uses a messenger platform to interact with its millions of customers around the world. Sephora Reservation Assistant allows online users to make an appointment with one of the company’s beauty experts from the comfort of their own home. Using natural language processing and the latest in UX design, the platform’s bot understands complex requests and makes bookings without any human intervention.
“This allows us to provide richer, more varied conversations that ensure clients get exactly what they want out of the experience,” says Mary Beth Laughton, digital senior vice president at Sephora.
2. Spotify
Music streaming platform Spotify has millions of users worldwide, so using chatbots to interact with consumers makes sense. Bots allow the company to expedite customer service issues and provide a better service.
Chatbots also enables Spotify users to discover the latest music artists, tracks and genres through Facebook Messenger. Consumers can even interact with the company on the platform and receive playlist recommendations based on their current mood.
3. 1-800-Flowers
Founded in 1982, 1-800-Flowers is one of the largest floral gift retailers in the United States. The company now uses a virtual assistant to speed up the purchasing process and provide customers with useful information.
This bot allows users to view floral arrangements, send gifts in the mail, and make payment. No humans facilitate this process — chatbots use natural language processing to automate tasks and complete the transaction.
The three brands on this list have utilized chatbots to improve customer engagement, streamline workflows and provide excellent service. It’s no wonder, then, that so many other companies are incorporating bots into their customer service and sales models.
Article Source: https://www.selfgrowth.com/articles/3-huge-brands-that-use-chatbots-for-better-business
Wednesday, 11 September 2019
Tuesday, 10 September 2019
How Artificial Intelligence Is Revolutionising The E-Commerce Industry
With the help of AI i.e. Artifical Intelligence, the e-commerce industry can improve customer experience with personalization, targeting potential customers to increase sales, and recommending them products based on their purchase and browsing behavior.
According to an article published by Business Insider, early 85% of all customer interactions is going to be managed without human support by 2020. Considering this advancing trend, many e-commerce businesses have begun to use different forms of artificial intelligence technology for understanding their customers better, offering them the best user experience, and generating more sales and revenues.
In this article, we will discuss how artificial intelligence is revolutionizing the e-commerce industry:
1. A customer-centric approach
Often it happens that the customers, after browsing the e-commerce website for a while, abandon their search and leave the website. This generally happens when the customers are not able to find enough relevant product results. In such scenarios, AI can help a business with an intelligent solution.
By narrowing, conceptualizing, and finally improving the search results for online shoppers, AI can help the e-commerce business combat with the issue. By using machine learning, a sub-field of AI, websites, and apps can include visual search elements that see the world as customers do. It can help the business to design and develop a customer-centric experience by using advanced image and video recognition technologies.
This way, e-commerce businesses can make sure good customer retention rates.
2. Chatbot Experiences
Have you ever experienced the customer care services of a business? How do you feel when your call is on hold and you have to wait for countless minutes before you connect to the human agent? Annoyed, right? You might then try to reach the business via unlimited emails hoping for a revert, which generally takes a minimum of 48 hours. Such niggles result in bad user experience. Due to this, Human Powered Live Chat and Artificial chatbots are gaining momentum to advance client service.
chatbots are a computer program created to conduct conversations through auditory or textual methods to automate communication and create personalized customer experiences.
With the help of chatbots, the businesses can give the customers with literally 24x7 customer service along with personalized recommendations.
3. Identify the target audience
AI also makes the lead generation ability of e-commerce businesses easy. AI solutions for marketing, sales, and CRM can help the business in predictive marketing. AI helps the marketers meet the demands of the customer by providing real-time services and solutions over the queries. With AI, a business also gets forecasting capabilities by calculating customer purchases probability.
4.Conversational Platforms
AI provides conversational platforms such as Amazon Echo or Google Home that allows shoppers to carry on a task. With the help of Artificial Intelligence technologies like Natural Language Understanding, shoppers can speak to a robotic machine to receive answers to queries about items.
5. The Virtual Mirrors Experience
It is an engineered entity residing in software that connects with the connection to communicate with a human humanly. With the help of Artificial Intelligence, shoppers can virtually "try on" clothing to have an idea of what the clothing would seem like in various colors. For example, Lenskart offers real-time mirrors for the shoppers to try on different specs on-screen, giving them an idea of how they will look like those specs in real.
Therefore, Artificial Intelligence gives a benefit to e-commerce businesses to improve the user experience with virtual mirrors.
6. Gesture Recognition
Artificial Intelligence improves the shopping experience by translating specific gestures into commands such that the consumers can find the exact product they are looking for.
7. Improved recommendations for shoppers
With the help of Artificial Intelligence solutions, brands efficiently collect and scan huge amounts of results to predict customer behavior and give relevant and useful recommendations to all the shoppers. This way, Artificial Intelligence plays a crucial role in providing a "personalized shopping experience" for customers.
8. Quality Product Descriptions
It can be time-consuming and costly to prepare proper and SEO-friendly descriptions for all the items. Artificial Intelligence helps in combating such a time taking activity by scrutinizing chief features to design modified product descriptions and create quality product descriptions without human intelligence.
CONCLUSION
Artificial Intelligence and Machine Learning are providing shoppers with extraordinary user experiences. Today, the e-commerce business is booming and, more and more customers are adapting to this trend of online shopping. In such a golden scenario, Artificial Intelligence plays a really important role in perceiving the shoppers' buying behavior for creating personalized experiences. If you have an e-commerce business, get in contact with the best E-Commerce Web Design Company Delhi provider at a competitive price. For competing with e-commerce giants like Amazon, businesses should adopt AI and inculcate Artificial Intelligence in their business processes as soon as possible.
Article Source: http://EzineArticles.com/10152159
According to an article published by Business Insider, early 85% of all customer interactions is going to be managed without human support by 2020. Considering this advancing trend, many e-commerce businesses have begun to use different forms of artificial intelligence technology for understanding their customers better, offering them the best user experience, and generating more sales and revenues.
In this article, we will discuss how artificial intelligence is revolutionizing the e-commerce industry:
1. A customer-centric approach
Often it happens that the customers, after browsing the e-commerce website for a while, abandon their search and leave the website. This generally happens when the customers are not able to find enough relevant product results. In such scenarios, AI can help a business with an intelligent solution.
By narrowing, conceptualizing, and finally improving the search results for online shoppers, AI can help the e-commerce business combat with the issue. By using machine learning, a sub-field of AI, websites, and apps can include visual search elements that see the world as customers do. It can help the business to design and develop a customer-centric experience by using advanced image and video recognition technologies.
This way, e-commerce businesses can make sure good customer retention rates.
2. Chatbot Experiences
Have you ever experienced the customer care services of a business? How do you feel when your call is on hold and you have to wait for countless minutes before you connect to the human agent? Annoyed, right? You might then try to reach the business via unlimited emails hoping for a revert, which generally takes a minimum of 48 hours. Such niggles result in bad user experience. Due to this, Human Powered Live Chat and Artificial chatbots are gaining momentum to advance client service.
chatbots are a computer program created to conduct conversations through auditory or textual methods to automate communication and create personalized customer experiences.
With the help of chatbots, the businesses can give the customers with literally 24x7 customer service along with personalized recommendations.
3. Identify the target audience
AI also makes the lead generation ability of e-commerce businesses easy. AI solutions for marketing, sales, and CRM can help the business in predictive marketing. AI helps the marketers meet the demands of the customer by providing real-time services and solutions over the queries. With AI, a business also gets forecasting capabilities by calculating customer purchases probability.
4.Conversational Platforms
AI provides conversational platforms such as Amazon Echo or Google Home that allows shoppers to carry on a task. With the help of Artificial Intelligence technologies like Natural Language Understanding, shoppers can speak to a robotic machine to receive answers to queries about items.
5. The Virtual Mirrors Experience
It is an engineered entity residing in software that connects with the connection to communicate with a human humanly. With the help of Artificial Intelligence, shoppers can virtually "try on" clothing to have an idea of what the clothing would seem like in various colors. For example, Lenskart offers real-time mirrors for the shoppers to try on different specs on-screen, giving them an idea of how they will look like those specs in real.
Therefore, Artificial Intelligence gives a benefit to e-commerce businesses to improve the user experience with virtual mirrors.
6. Gesture Recognition
Artificial Intelligence improves the shopping experience by translating specific gestures into commands such that the consumers can find the exact product they are looking for.
7. Improved recommendations for shoppers
With the help of Artificial Intelligence solutions, brands efficiently collect and scan huge amounts of results to predict customer behavior and give relevant and useful recommendations to all the shoppers. This way, Artificial Intelligence plays a crucial role in providing a "personalized shopping experience" for customers.
8. Quality Product Descriptions
It can be time-consuming and costly to prepare proper and SEO-friendly descriptions for all the items. Artificial Intelligence helps in combating such a time taking activity by scrutinizing chief features to design modified product descriptions and create quality product descriptions without human intelligence.
CONCLUSION
Artificial Intelligence and Machine Learning are providing shoppers with extraordinary user experiences. Today, the e-commerce business is booming and, more and more customers are adapting to this trend of online shopping. In such a golden scenario, Artificial Intelligence plays a really important role in perceiving the shoppers' buying behavior for creating personalized experiences. If you have an e-commerce business, get in contact with the best E-Commerce Web Design Company Delhi provider at a competitive price. For competing with e-commerce giants like Amazon, businesses should adopt AI and inculcate Artificial Intelligence in their business processes as soon as possible.
Article Source: http://EzineArticles.com/10152159
Sunday, 8 September 2019
How a Chatbot can make for more effective online recruitment
Potential candidates love finding out more about the company for which they could one day be working, and it’s important for an employer to have a means of accommodating this demand.
Installing a chatbot on the recruitment page of your website is an easy and cost-effective way to engage with talented individuals hoping to land a job at your organisation. Here are just some of the great reasons to place one on your own careers site.
It promotes human interaction
Candidates will often have very specific questions about your advertised vacancy. In fact, a given applicant’s query may be so obscure or specific that it wouldn't make sense for the answer to be included in your site’s Frequently Asked Questions (FAQs) section.
This is where chatbots can help. Most of the time, you can have a human monitoring the live chat service, in readiness for a question to pop up. Such an operator will be able to offer specialist advice to your potential candidates, answering their pressing questions.
It is discreet
If a candidate is trying to look at the jobs you're advertising on your recruitment site but they are being constantly bombarded with pop-ups, it will be harder for them to find the information they need. In fact, they may leave your site altogether. A chatbot is not intrusive - it sits at the bottom of the page until the user is ready to engage with it. Of course, a candidate may not need to use it at all, but they are nonetheless likely to be reassured by its presence.
As a result, your Online recruitment efforts will be boosted because the chatbot proves that you've thought about the user experience of your site - meaning that candidates may trust your company more than others in your industry.
It comes with an intuitive design
More and more candidates are searching for jobs through mobile devices, so it's vital that your careers site is compatible with them.
You may have to spend a significant amount of money updating the design of your website to meet this demand, but chatbots give you one less thing to worry about. They are automatically optimised for mobile devices, thereby enabling you to cater to a larger demographic with minimal effort or expenditure.
Chatbots, however, are just one strand of the most effective Online recruitment strategy. When you combine this technology with the expertise offered by Webrecruit, you will maximise your chances of securing some of the most talented candidates in your sector.
Article Source: http://www.amazines.com/article_detail.cfm/6233393?articleid=6233393
Thursday, 5 September 2019
Should Your Small Business Use ECommerce Chatbots?
Conversation is a core part of the buying process, whether you're asking the wine clerk what red she recommends or messaging a store owner on Facebook to see if they sell gift cards.
I'm sure you've visited a website and had a chat box pop up, asking if you needed help or offering to start a conversation. Chances are, the "person" with whom you're speaking isn't human.
A chatbot allows business owners to provide responses and solutions - and even generate leads and sales - 24/7 through automated customer service live chat. According to IBM, up to 80% of routine customer service questions could be answered by a chatbot.
There are two types of chatbots:
1. Those that rely on rules and can only accept/respond in limited ways.
2. Those that use artificial intelligence to employ sophisticated algorithms to accept/respond.
One of the areas we'll see this tech more and more in is healthcare. While nothing will replace a professional - especially in an emergency - it's convenient and fast to ask a bot a simple question about a cold or what medications interact with breastfeeding.
Here's an example: Florence is a popular online personal health assistant. "She" has become focused on two main features: health tracking and medication reminders. All users have to do is start a chat with her in Facebook Messenger, Kik or Skype and she'll jump in.
Now, let's take a look at three pros of conversational commerce:
1. Fast responses, multiple options. You're able to answer queries ultra-fast and this type of interaction is possible on a wide range of platforms including Facebook Messenger, SMS, Google Home, Amazon Alexa, Apple Business Chat and WeChat.
2. Money, money, money. You don't need to work late responding to questions and you don't need to pay employees to respond to every interaction. If you want to sell through your bot people can purchase your product or service anytime, anywhere.
3. You automatically gather data. eCommerce chatbots collect data so you can offer a more personalized experience each time someone communicates with your brand. And, you gain lots of valuable insight on your users' needs, pain points and buying habits.
Caption: Domino's uses a wide variety of tools to allow pizza lovers to rapidly order, pay and track their food.
Let's balance that out with three cons:
1. They can't replace humans. Especially in the medical and legal fields, there's a concern that patients may use these technologies instead of seeking professional help. Also, you shouldn't use conversational commerce as your only form of customer service. Your clients should be able to connect with a live person, at least during your regular business hours.
2. Misunderstandings can happen. The problem is with natural language understanding, which is the ability to determine intent. Bots aren't as skilled at understanding us as our fellow humans are - at least not yet. Customers will get frustrated with eCommerce chatbots that don't work well and will take their business to a competitor.
3. They're not right for every situation. It's true that many companies can benefit from this ever-changing technology, but don't try and force it. If your services are too complex to map out in AI chat or require thorough consultations, a chatbot probably won't help lead-qualifying efforts or sales.
Chatbots are far from perfect, and while they'll certainly advance going forward, you don't want to alienate customers now. By understanding the pros and cons, you can ensure you're making the best chat-choice for your business.
Article Source: http://EzineArticles.com/10075504
I'm sure you've visited a website and had a chat box pop up, asking if you needed help or offering to start a conversation. Chances are, the "person" with whom you're speaking isn't human.
A chatbot allows business owners to provide responses and solutions - and even generate leads and sales - 24/7 through automated customer service live chat. According to IBM, up to 80% of routine customer service questions could be answered by a chatbot.
There are two types of chatbots:
1. Those that rely on rules and can only accept/respond in limited ways.
2. Those that use artificial intelligence to employ sophisticated algorithms to accept/respond.
One of the areas we'll see this tech more and more in is healthcare. While nothing will replace a professional - especially in an emergency - it's convenient and fast to ask a bot a simple question about a cold or what medications interact with breastfeeding.
Here's an example: Florence is a popular online personal health assistant. "She" has become focused on two main features: health tracking and medication reminders. All users have to do is start a chat with her in Facebook Messenger, Kik or Skype and she'll jump in.
Now, let's take a look at three pros of conversational commerce:
1. Fast responses, multiple options. You're able to answer queries ultra-fast and this type of interaction is possible on a wide range of platforms including Facebook Messenger, SMS, Google Home, Amazon Alexa, Apple Business Chat and WeChat.
2. Money, money, money. You don't need to work late responding to questions and you don't need to pay employees to respond to every interaction. If you want to sell through your bot people can purchase your product or service anytime, anywhere.
3. You automatically gather data. eCommerce chatbots collect data so you can offer a more personalized experience each time someone communicates with your brand. And, you gain lots of valuable insight on your users' needs, pain points and buying habits.
Caption: Domino's uses a wide variety of tools to allow pizza lovers to rapidly order, pay and track their food.
Let's balance that out with three cons:
1. They can't replace humans. Especially in the medical and legal fields, there's a concern that patients may use these technologies instead of seeking professional help. Also, you shouldn't use conversational commerce as your only form of customer service. Your clients should be able to connect with a live person, at least during your regular business hours.
2. Misunderstandings can happen. The problem is with natural language understanding, which is the ability to determine intent. Bots aren't as skilled at understanding us as our fellow humans are - at least not yet. Customers will get frustrated with eCommerce chatbots that don't work well and will take their business to a competitor.
3. They're not right for every situation. It's true that many companies can benefit from this ever-changing technology, but don't try and force it. If your services are too complex to map out in AI chat or require thorough consultations, a chatbot probably won't help lead-qualifying efforts or sales.
Chatbots are far from perfect, and while they'll certainly advance going forward, you don't want to alienate customers now. By understanding the pros and cons, you can ensure you're making the best chat-choice for your business.
Article Source: http://EzineArticles.com/10075504
End Customer Frustration With Chatbots
Businesses that put chatbots instead of human customer service representatives in front of their customers have a good reason for doing so.
Although nothing beats the human touch, so to speak, a chatbot is more than capable of giving every customer what they want-a direct answer to their question.
If you've been running an online store for quite some time, you would know for a fact that you can never teach a customer to be patient.
They get frustrated every time their call is placed on hold for too long or their question is not answered immediately.
Still, the fact remains that they keep you in business, so you have to make sure that their issues are resolved fast.
Your customer support team don't work round the clock, but even then your customers expect immediate answers to their queries or concerns.
What do customers think of a bot?
More than 50% of online shoppers in the UK are considering using a chatbot.
They have no qualms about relying on this artificial intelligence (A.I) powered application to understand a brand better, especially if a bot can answer their questions accurately.
Close to 40% of them even said they will gladly use A.I., if it were available on a website, to buy clothes; think eBay ShopBot.
From their standpoint, there is not much difference between talking to a chatbot and a real person-if anything, it's going to improve their online experience.
However, buyers of high-value products like jewellery and cars see a big difference between a human customer service rep and a bot that simulates human conversation.
This group of cautious shoppers prefer to have someone walk them through their journey and answer their questions in detail.
Three reasons why you need a chatbot
Because they recognise and react to human speech, chatbots come in very handy in the day-to-day operations of a business.
They are programmed to analyse customer data, hence an excellent tool for addressing frequently asked questions on your site, which in turn could increase your sales.
Hiring and training new employees to be in your company's frontliner will cost you more than it does making a chatbot.
This is not to say you shouldn't hire people anymore; nothing can replace the human empathy.
We're all for skilled individuals, but combining their talents with A.I. is a smart way to advance your business.
Whether you're an online start-up company or a seasoned eCommerce entrepreneur, the list below explains how using a chatbot can benefit your business.
#1 Chatbots work 24/7.
#2 They can respond quickly to simple questions.
#3 You can program a chatbot to forward a difficult question from a customer to yourself, or to your members of staff, in a timely manner.
Chatbots are, no doubt, among the latest communication tools that you should take advantage of for your eCommerce business.
Fusing their efficiency with your customer support's interpersonal skills is surely going to make your customers happy, which is tantamount to higher sales.
Are you considering a chatbot support system for your website?
Online sellers don't be left behind. Multichannel marketing is the quickest route to reach your customers. UnderstandingE offers tutorials on Magento, M2E Pro, Magmi and other eCommerce tools that allow you to sell and earn more on Amazon, eBay and your own website.
See you there!
Article Source: http://EzineArticles.com/9713334
Wednesday, 4 September 2019
Tiny Agents of Success: Chatbots
Chatbots are gaining popularity in all the sectors of Service Industry. A chatbot is a computer program that simulates human conversations, they are powered by Artificial Intelligence.
Organizations are adopting chatbots to provide customer support and work as knowledge assistants and business advisors. The insurance industry and chatbots go hand in hand. Insurance chatbots are helping the organizations to simplify communication processes and sell products and services. Millennials want everything instant and simple, and that's exactly what a bot for insurance does.
Insurance chatbots provide a simple platform to access information related to insurance and reach the millennial through the medium they are most accustomed to. Nowadays, insurance products are complex and have many variations. Insurance policies are often customized according to an individual's requirements, chatbots eliminate human involvement and fasten the process. Chatbots reduce the manpower in call centers, which helps the organization to cut down on overhead expenses.
Insurance organizations can deploy chatbots for several functions, some of them are:
• Marketing: Chatbots can be used to launch new campaigns to support new products, and services. Chatbots basically help insurers to market their brand.
• Information Assistance: Chatbots can be used pre-sales agents as they can educate customers on insurance products and services.
• Simple Claim Process: Insurance chatbots can help a customer to register the first notice of loss, schedule the survey appointment for the field adjuster, offer loss prevention recommendations, arrange emergency assistance during accidents, and offer pre and post disaster help.
• Customer Support: Insurance chatbots are an ideal customer support, as they offer 24X7 availability and an easy to use user interface. They can engage in natural conversations as they are more like humans.
They offer solutions to customer queries and help customers to choose the products and tailor them to their specific needs. They also remind customers about premium payments that are due and renewals. With the advent of Chatbots, an increase in human-machine interactions can be seen. Since these interactions are in a simple conversational language, Chatbots have made a drastic change in the customer service domain.
Insurance chatbots improve employee productivity as chatbots let them focus on more complex and important activities. Chatbots are helping organisations to achieve maximised customer experience and make the interactions more personalised. Chatbots offer quick and relevant access to information.
The way chatbots are transforming Insurance Industry, it is certain that chatbots are here to stay. To scale your insurance business, deploy an Insurance chatbot today. Article Source:
http://EzineArticles.com/9705357
Organizations are adopting chatbots to provide customer support and work as knowledge assistants and business advisors. The insurance industry and chatbots go hand in hand. Insurance chatbots are helping the organizations to simplify communication processes and sell products and services. Millennials want everything instant and simple, and that's exactly what a bot for insurance does.
Insurance chatbots provide a simple platform to access information related to insurance and reach the millennial through the medium they are most accustomed to. Nowadays, insurance products are complex and have many variations. Insurance policies are often customized according to an individual's requirements, chatbots eliminate human involvement and fasten the process. Chatbots reduce the manpower in call centers, which helps the organization to cut down on overhead expenses.
Insurance organizations can deploy chatbots for several functions, some of them are:
• Marketing: Chatbots can be used to launch new campaigns to support new products, and services. Chatbots basically help insurers to market their brand.
• Information Assistance: Chatbots can be used pre-sales agents as they can educate customers on insurance products and services.
• Simple Claim Process: Insurance chatbots can help a customer to register the first notice of loss, schedule the survey appointment for the field adjuster, offer loss prevention recommendations, arrange emergency assistance during accidents, and offer pre and post disaster help.
• Customer Support: Insurance chatbots are an ideal customer support, as they offer 24X7 availability and an easy to use user interface. They can engage in natural conversations as they are more like humans.
They offer solutions to customer queries and help customers to choose the products and tailor them to their specific needs. They also remind customers about premium payments that are due and renewals. With the advent of Chatbots, an increase in human-machine interactions can be seen. Since these interactions are in a simple conversational language, Chatbots have made a drastic change in the customer service domain.
Insurance chatbots improve employee productivity as chatbots let them focus on more complex and important activities. Chatbots are helping organisations to achieve maximised customer experience and make the interactions more personalised. Chatbots offer quick and relevant access to information.
The way chatbots are transforming Insurance Industry, it is certain that chatbots are here to stay. To scale your insurance business, deploy an Insurance chatbot today. Article Source:
http://EzineArticles.com/9705357
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