Six Leaf | Anthony Lee: Can Messenger Chatbots Make You More Money on Amazon?

It’s a simple question. And no doubt you’ve heard of what a Messenger bot is. So, the question stands: Are you leveraging chatbots to grow your brand?

Often when we embark on the journey that is selling a private label brand online, specifically through Amazon FBA, it can become very easy to focus solely on the marketplace. We become overwhelmed with the new skills we must learn, and dedicate time and energy to mastering them; keyword ranking, optimization, sponsored product ads, promotions, coupons, lightning deals, and so on.

Rinse and repeat this process long enough and one day we look up and, ideally, we see that we’ve built a successful…Amazon business. Not that there is anything wrong with that at all. Quite the contrary, there is a lot of money to be made on Amazon and leveraging the platform makes sound business sense. Success is success.

The problem comes when we start to believe that the Amazon marketplace is the only source of gaining new customers. When we fall into this trap, we leave so much money on the table.

Research and statistics show that the majority of purchases on Amazon started with a keyword search using the platform’s search engine. That simply means the majority of sellers, including your competitors, aren’t doing a very good job driving targeted and directed traffic to their Amazon listings from outside sources. This presents a great opportunity.

The Viability of “Chatbots”
Messenger bots, otherwise called chatbots, represent a marketing strategy still in its infancy. Facebook just allowed Messenger objectives as an option in 2016.

What’s more, there is a good chance your competitors aren’t using chatbots in their marketing yet. While the technology is growing rapidly in popularity, many business owners and marketers still express concerns that the Messenger platform will one day go the way of email and people will simply tune out.

That seems like a viable concern, except that it isn’t.

The reason is because, unlike email, a mostly free service that isn’t heavily monitored and barely any support is offered to, Facebook is heavily monitored, heavily moderated and has a vested interest in ensuring the Messenger platform remains one of the most popular ways people communicate.

Simply put, Facebook cannot allow the Messenger platform to become over-run by bad marketing. It exists to enrich the lives of users, and now businesses have the unique opportunity to engage with that process.

Just take a look at some of these stats:

From the user perspective, according to the 2018 State of Chatbots Report, a large majority of people have plenty of reasons to engage with a chatbot if one is available. Chief among them are things like 24 hour service and getting an instant response.





From the business owner’s perspective, predictions of the growth of chatbots and what they are expected to achieve serve as a clear sign that they can help companies make money, hands down. Just look at these chatbot statistics from Ubisend:



Ok, so now that we are all on the same page regarding how viable a marketing channel Messenger is, what do we do about it?

Using Chatbots to Grow Your Brand
The Facebook Messenger platform, and chatbots that operate within it, are simply communication channels. But that is essentially what we as Amazon sellers lack, isn’t it? The ability to communicate with our customers?

But what can we achieve if we gain the ability to talk with customers?


For starters, we can provide more immediate and more helpful customer service. Sometimes, a sale or even a repeat sale rests on the strength of an interaction with a company.

If you compare side by side the process of interacting with a customer through Amazon’s messaging system, versus through Facebook Messenger, the results are startling. First of all, unless you are already logged into Seller Central, you won’t see that you received a message on Amazon until you get either an email notification, or you log back in.

When you use Amazon’s messaging system, you are limited to only seeing order information if the message is in connection with an order. So, if you are approached by a potential customer, you will only see their profile handle and no other information about them.

Contrast that with the rich and robust experience of Facebook Messenger. It is fast, users are alerted when their message has been read, the experience is seamless and highly convenient as well. Now, if you add a chatbot to the mix, customer support issues can be resolved almost immediately, information can be disseminated quickly and the customer can be moved through a positive experience with your brand in record time. This most assuredly can and will lead to more sales.

And that is just when using a chatbot for customer support. Now imagine you use it to communicate information about products.

To illustrate the potential here, I would like to show you screenshots of my own results. Now, I know my limited experience will not accurately represent the industry as a whole, but industry statistics are very much in line with my personal results.

First, take a look at this. These are the last five broadcasts I sent through one of my Manychat accounts. I use broadcasts to survey my audience, give them pertinent information about my brand, and introduce them to new products.





First, take a look at the open rates. 83 to 100%. That is simply incredible. I’ve never written an email that got those kinds of results (and I’m not a bad writer).

Now take a look at the next column, the click through rate. While those are much lower than the open rates, on the LOW end they hover at 25%. Again, this is an incredible number.

Now let’s compare that to an email list with roughly the same number of people on it. Here is a number of autoresponder sequences I have set up. Notice the abysmally lower open rates and CTR’s.




If that doesn’t open your eyes to the possibilities of chatbots in your marketing, I don’t know what will.

How to Maximize Your Chatbot/Amazon Experience
If you are already doing well on Amazon, that’s fantastic, but you can do even better. One of the best ways to achieve this is to turn on outside marketing channels in a highly targeted way. I suggest that the most cost effective way to get lasting results is through Facebook ads, targeting custom audience lookalikes with a Messenger objective, distributing a deal.

If you upload your buyer information from Amazon into Facebook you can create what is called a “custom audience.” This audience, once it becomes available to you, can be used to target advertisements to. That in and of itself is powerful. However, you can leverage the amazing power of Facebook’s platform intelligence even further by creating a “look alike audience” from that custom audience. When you do this, Facebook will identify millions of people on their platform who most similarly resemble your buyers.

With a pool of millions of potential customers, now you can run targeted ads with the objective to have them engage with your Messenger. Then, by setting up a simple chatbot like Manychat, you can offer people who engage with your ad and bot a deal to entice them to make a purchase.

And now the process is easier than ever.

Bridge by SixLeaf allows you to create a custom audience at the push of a button. With Bridge, you can also filter your buyer information by things like product, brand, amount spent, and more. You can even create an LTV (lifetime value) look alike audience directly from Bridge, so you can laser target only the people most likely to vote for your products with their wallet.

Code Courier by SixLeaf now offers Manychat integration, so you can distribute single-use Amazon coupon codes through Messenger that not only give out promo codes, but also direct buyers to your Amazon listing using our legendary Heatseeker URL. This is the most powerful way to both build your own list of customers and brand advocates AND rank for keywords simultaneously.

Messenger, chatbots and custom targeting are all innovations in advertising and communications technology that are shaping the future of marketing. SixLeaf is perfectly poised to offer Amazon sellers exactly the tools they need to leverage that technology and stay ahead of the curve, and their competitors.

UPDATE: March 2019
While the purpose of this article was to educate people on the potential of what they can achieve for their brand using chatbots, as well as to introduce everyone to features we have to integrate our tools with Facebook Messenger, we’ve gotten many requests for more details on those features.

We will write more extensively on this topic, but I thought I would add some more in-depth information on our Courier and Manychat template and campaign integration here in this post.

Let’s go over campaign setup and features within Courier by SixLeaf.

A Courier campaign offers the ability to distribute single use codes, a general code, or no code at all (for rebate setups). It also lets you add time and/or quantity based scarcity.





Next you can choose an integration (Amazon, Walmart, Shopify, etc). If you choose an Amazon product then you have the ability to use SixLeaf’s proprietary Heatseeker URL in the campaign.



You also have the ability to customize the Courier campaign “widget” fully. You can manipulate the fonts, text, spacing, imagery…every aspect of the offer window.



Analytics allows you to see which codes were taken, when they were taken, and by what IP address.



And you can also choose to install and integrate with our Manychat template, which will allow you to distribute your codes and/or URL through Facebook Messenger.

From there you can tag users, add them to sequences, and followup for a number of exposure-getting, brand-building actions (like reviews, social shares, referrals, etc).



Article Source: https://www.sixleaf.com/can-messenger-chatbots-make-you-more-money-on-amazon/

ManyChat: How to Set up an Amazon Giveaway Bot Contest That Generates Sales, Leads, and Product Reviews

The idea of giving something away for free and still making money sounds a little wonky at first glance.

Seasoned marketers know that giving products away for free can be an extremely effective marketing tool. Just look at the businesses around you and observe what they’re doing. You won’t have to look far before seeing plenty of offers to “buy one get one free” or “claim your free widget today.”

Think about how many times you’ve started a free trial for software or services. If you liked the product, you probably ponied up the cash to buy it. But what if there hadn’t been a free trial? You would have been much more reluctant to pull out your credit card and might have even gone to a competitor of the product instead.

How about free samples? If you’ve ever been to Costco or Amazon giveaway bots, you know they’re all pushing free samples all the time, and it’s not just a coincidence.

Why? Because free works.

Free is one of the most powerful ways to provide leads and/or established customers with huge value to build brand awareness and loyalty.

And so, with this information in mind, here’s yet another feather in the cap of Messenger Marketing: bots are pretty much the perfect tool for running a giveaway campaign, often with (much) higher engagement rates than email.

Today we’re digging into one of the most effective ways to utilize freebies, a time-tested classic marketing maneuver: the giveaway.

Except this time, we’re going to put a more modern spin on it…

Why Giveaways Work for Amazon Sellers
A lot of ecommerce business owners tend to shy away from giveaways, especially when they’re just starting out. With a limited budget and inventory, the idea of giving away their precious product for free seems foolhardy.

This, however, is a pretty massive misconception.

Product launches—whether it’s your first or your hundredth—are a super effective time to launch a giveaway campaign, whether that’s in the form of a contest or a “buy one get one” scenario.

The bottom line here is that giveaways are an investment, not a loss.

Suppose that you run a giveaway contest on Facebook. While plenty of successful campaigns give away a single product, let’s go a little crazy and say you were giving away 10 items. To keep things easy, let’s say your cost per product is $10. That’s a total of $100 “lost” to the giveaway campaign.

However, say that your contest racks up 1,000 new leads (not unheard of by any stretch of the imagination). That’s $0.10 per lead… which, to put it plainly, is dirt cheap pretty much regardless of your product type or niche—physical product sellers typically pay significantly more per lead.

That, of course, is a fairly simplified example, but the point stands: giveaway campaigns + messenger bots = a match made in heaven.

Let’s dive into the details of how you can run one of these campaigns yourself.

The 3 Steps to Harnessing the Power of Giveaways With Facebook Messenger Bots
Time for nuts and bolts.

Here’s a rough sequence of events for running a giveaway with messenger chatbots:

Create a landing page for your giveaway. ManyChat’s free growth tools make it easy to create a straightforward opt-in page.
Get visibility for your giveaway. This will likely be via Facebook ads. There are free methods of course (including simply posting the giveaway details on your page), but for the most visibility ads will be best.
Create your messenger bot sequence and tie it all together. This is where the real magic happens.
That’s it—three steps to generate sales, leads, and reviews by giving away a handful of your products for free.

The messenger bot sequence is where the real meat and potatoes are found, which we’ll discuss shortly. If you’ve been an online entrepreneur for any length of time, steps 1-2 are likely things you’re already pretty familiar with, although we’re going to dive into a few expert tips to improve your chances of success with this particular strategy below.

Messenger Bot Giveaway Landing Page Do’s and Don’t’s
The first thing to be aware of is that landing pages for messenger bot giveaway contests should not utilize long form copy at all—we’re not saying that it’s impossible, but generally speaking it’s totally unnecessary and will likely be detrimental to the performance of your campaign.

In other words, we’re going to be applying the good old K.I.S.S. principle here: Keep It Simple, Stupid.

Your short form copy should clearly explain…

What the product is and why it’s so great. Keep in mind that it’s possible people coming across your giveaway don’t know what your product is or why they’ll need it. Your copy should touch on the most important benefits and pain point solutions of your product.
How to enter the contest. This will likely be something along the lines of “Click the ‘Send to Messenger’ button below OR to comment below the post to be auto-added to your list, depending on your backend setup OR to enter their email address. In some cases, you can link your email marketing platform with your ManyChat messenger bot. More on this later.
When the contest ends. It has to end sometime, after all. Setting a firm date will create a sense of urgency for users and give you the opportunity to reach out to winners (and, as we’ll see later on, to contact the majority of users who didn’t win).
Keep the images and graphics light, with a clear eye path to your CTA and/or button.

Simple, short landing pages work better for contests because for most people, the decision to enter is a spur of the moment thing. If you’ve ever entered one, you probably thought, “I probably won’t win but it would be neat if I did, so I’ll go ahead and dedicate the next 15 seconds of my life to entering.”

If entering the contest took too long or if too much of your information was demanded, unless you really, really wanted whatever it was,  you were probably out of there.

If you’re not a designer, don’t sweat it: ManyChat’s free growth tools make putting together a landing page with these features a breeze.

Amazon Giveaway Facebook Ads Done Right




Above is an example campaign. As you can see, short ‘n sweet is the order of the day here as well. In large part, you’ll want to mimic the same strategies that you would use for a landing page.

However, if you look a little closer at this campaign, you’ll notice that users can opt-in to the giveaway simply by commenting below.

If you haven’t ran a contest with comment opt-ins, you’ll be blown away by the response rate they can get. It’s easy and simple for people to enter, and yes, they do occasionally tag friends, which is just more free exposure for your contest.

As for the copy itself, you’ll notice that we…

Added a bit of social proof (“people are freaking out”)
Clearly explained what they’re getting (a year’s supply of dog food)
Clearly explained how to enter
Clearly explained that you’re going to follow up via Facebook messenger and that they’ll need to follow the instructions.
You’ll also likely want to mention below-the-fold that entrants must be 18+ and residents of the US (or your preferred country). You’ll also need to add a note about the contest not being associated with Facebook—copy for ads like this typically include boilerplate like:

You must be 18 years of age or older to enter. US residents only. This promotion is in no way sponsored, endorsed or administered by, or associated with Facebook. You understand that you are providing your information to the owner of this Facebook page and not to Facebook.

Also, and this should really go without saying, you need to be running a real contest with real winners—if you try to go “blackhat” and get cute with a campaign like this, it’ll more than likely bite you back down the line.

Tip: always split test your ads.

Now, let’s move on to the fun stuff, your messenger bot sequence after a user opts in.

Giveaway Messenger Bot Sequences
This is where things get exciting. Designing the sequence of your messenger bot messages is easy thanks to ManyChat’s Flow Builder. We’re going to proceed assuming you have a basic understanding of messenger bot sequences. If you don’t, read the post linked above.

It’s fairly obvious that a giveaway gives you a great opportunity to build a strong relationship with the winner(s). That’s great, but the vast majority of your entrants won’t be winners. There’s power in numbers, and the people who didn’t win are your bread and butter.

You’re not going to warm up to everyone on your first message; it takes time. Your complete sequence might last anywhere from two weeks to a full month—you’re playing the long game here.

Here’s an example of what your sequence might look like:

Day 1: Send them a welcome message confirming their entry into the contest. This is actually your opportunity to confirm that they want to hear more from your bot. Typically you’ll have them reply with a string or tapping a check mark (e.g., “Reply with ‘enter contest’ to get all the details from us!”).
Day 2: Second confirmation of entry. This follow up message can pick up a good percentage of users who ignored the initial message. If they already entered, this is your first opportunity to sell your product. You might tell them that if they don’t want to wait, they can buy the product at a discount “today only.”
Day 7-10: Typically contests run for 7-10 days, so somewhere in this time range you need to announce the winners. Again, you have an opportunity to offer those who didn’t win the chance to buy your product at a discount (as something of a consolation prize).
Day 15: Another follow up message, letting users know this is their last chance to get a discount on your product.
Day 20: At this point if a user purchased your product, they probably would have received it in the mail. Now is your chance to ask for a review.
Day 25: Review follow up.
As you can see, this sequence runs for nearly a month. There are three offers for your product at a discount—and asks for an honest review of that product twice.

It’s important to ask for reviews, whether you’re doing so via messenger bot or any other mode of communication. 70% of consumers will leave a review for a business… IF you ask them for one.

This sequence can of course be tweaked in many different ways. Maybe on day 10 you offer them a free ebook that really dives into how to use your product and the benefits of doing so. Maybe on day 15 you offer them the steepest discount yet, along with a video demonstration of your product in action.

When you set up your flows correctly, you can even segment your entrants into different categories. Winners can receive offers for complementary products later. Entrants who haven’t purchased the product by a predetermined time might be offered a different product.

There are so many different ways to spin your sequence and flows that you should be mentally salivating at the possibilities.

Bottom line? Free is good.

What’s Next?
Facebook messenger bots offer an incredibly unique opportunity. If history has taught us anything, those entrepreneurs who jump on new technology enjoy the most rapid and profound growth. (Don’t you wish you were doing email in the late 90s?).

Here’s a few other posts from the Manychat blog that you may find complementary to the information in this post:

Facebook Messenger Marketing Case Study: How A Local Mexican Restaurant Generated 85¢ Leads Using A Simple Chatbot
The New Business Card: Generate Customer Reviews on Your Facebook Business Page Using a Customer Review Bot
The Ultimate Guide To Messenger Marketing and Facebook Chatbots
If you’re an Amazon seller or other ecommerce entrepreneur, you’re plain old silly if you ignore this technology. There’s so many different ways to use it, but we humbly believe giveaway campaigns are among the most powerful.

Don’t miss this gravy train.

See you on the other side.


Article Source: https://manychat.com/blog/amazon-giveaway-bot/

Deliver best customer service with Salesforce AI powered chatbot

“State of Service”, a Salesforce study states that 24% of service organizations currently use AI assistance that includes chatbots, text and voice analytics.

Girikon’s Salesforce Consulting Services team explains why and how to use Chatbot.

Salesforce releases usually come with new functions in line with business need and interest. Customer’s demand a smooth customer service. Service companies never find it easy despite their large pool of resources backing up customer support teams. AI powered Chatbots are one way to services the demand. 

Why AI powered Chatbot is used?

Easier and spontaneous conversation between customers and representatives
Deliver Personalized customer experience
Support Business across all digital channels such as Facebook, Twitter, SMS or even Phone.
Reduce the need for human intervention
Improves response time
Immediate response
Artificial Intelligence enabled chatbot is software that stimulates the chat with the user through messaging applications, websites, mobile applications and even through telephone in form of text, audio or both. Repetitive tasks can be automated for conversation between representatives and customers using chatbot. Artificial intelligence helps the chatbot to identify and analyze the data pattern and ultimately customer’s behavior. With the help of conversation logs with the customer AI and prediction analysis is executed in order to predict customer behavior.

Let’s have a look at how chat works?

When we think Chatbot two important actions are considered; customer request analysis and responding to the customer with accuracy.

Firstly, the chatbot software captures the request sent from the customer and starts identifying the customer intent by data extraction & matching rule implementation method. Defined by the business case a list of conditions is defined to fulfill customer request and Chatbot responds to customer with appropriate information.

How does Salesforce play a key role in chatbot?

Salesforce CRM holds extensive data about a customer i.e. communication and transaction history what can be considered the backbone of successful chatbot performance. To deliver better prediction and an effective response, Chatbot utilizes a machine learning algorithm when and where the data is needed.

Gartner reveals that 85 percent of all customer interactions will be automated by 2020 and believes that artificial intelligence will power 95 percent of all customer interactions by 2025.

How to increase business value using Chatbot?

Chatbot represents the business and the brand. For any business, customers are an important stakeholder and plan and execute the strategy to engage and retain their business value. To avoid delays in response to customers chatbot is key and connects directly with the customer to resolve issues the customer is facing. Chatbot does not only help customers, Chatbot also helps agents by automating repetitive tasks and maintaining the conversation hassle free.  Chatbot is a self-service support system and customers can access chatbot service anytime and from anywhere.

In parallel to supporting the customer service process, Chatbot also reduces resource costs to business and achieve less operational costs.

Customer relationships and communications are smoother, and AI powered chatbot is one of the reasons behind this. Salesforce allows business to reach their customer with a seamless and effective response system.

Article Source: http://www.articlesfactory.com/articles/technology/deliver-best-customer-service-with-salesforce-ai-powered-chatbot.html