The Facebook Algorithm is updated constantly. The various weights and relevance Facebook may assign to these areas can be changed. But the overall use of the Four Factors should remain fairly constant. If used properly, you can use Facebook to your advantage in promoting your podcast, your profile or your business.
When the Facebook Algorithm looks at your posts, it does so in four areas: Inventory, Signals, Predictions and Scores. I talked in a previous article in-depth about what each of these areas actually represent.
Each person who has an account on Facebook is given their own individual score through the algorithm. This score is unique to each person and determined by their own connections, interests, and how they interact with various content.
So if you interact more than your friends or relatives concerning a post or article, your score for that post will be higher than your acquaintances. The Facebook algorithm will use this information to show you other content it thinks you will interact with as you move forward.
Let's use an example to illustrate this:
Assume a friend you work with gives a post about robotic technology being implemented in your company. The post discusses how it will make the shipping and receiving area more efficient and will save the company millions of dollars per year in expenses.
Your friend then comments that it will cut the employee workforce for that department in half and that is where the savings will come from.
You "Like" that post. You then "share" that post and "tag" a couple of other co-workers in the process. You comment that you do not like it when "computers take over."
Your friends then "like" and "share" with their social profiles. They leave comments as well.
Over the course of a few hours, the original poster, you and those who have commented carry on a conversation. You may even post a few links to other content the supports your viewpoint.
Others that do not work for your company also see this and interact. Leaving comments and sharing the post with their followers. Some of them post it into groups they are in and that generates additional comments and shares.
The Facebook Algorithm takes ALL of that data and gives this post a HIGH SCORE. There is a lot of interaction. A lot of sharing among various interests and groups. This is the type of post Facebook will promote to other feeds and timelines - even those whom you do not know. They could be "friends of friends" (in Facebook terminology).
In the process, Facebook determines that you need to see more from the person who originated the post. The Algorithm has determined you will probably be commenting and interacting with additional information this person posts on their own timeline and feed. Which, once you see it, you do!
The same would then go for other people. Facebook will show them more information from YOU.
Have you ever received those "Friend Recommendations" from Facebook? Those are not random recommendations. The Facebook Algorithm has determined that you and those people you are not connected with have a lot in common. They are trying to get you to connect so further interactions can occur between their contact list and your contact list. This in turn will grow Facebook!
Have you ever had one of those posts where you share something with the world - and nobody notices? Your mom may give a "like" but that is about it? I know I have. That used to confuse me. How can other people get tremendous traffic but I get almost none?
Well, here is how that works and the reason why those posts fail.
It involves scoring of the Algorithm again. But this time, a "low score" rather than a high score.
Let's say you make a post about something that you have not talked about with your group before (or it has been an extremely long time since the last time you shared something along that topic line).
It could be something as random as posting a memory about your high school graduation.
Nobody comments. You may have 800 likes. But nobody comments. You may have 1,000 views. But only three comments and one share.
The Facebook algorithm is not going to give this post a high score at all. It will get a relatively LOW score, even though you had 800 or 1,000 likes. Facebook does not judge "likes" the same as "shares," nor does it judge "shares" as much as comments and interaction.
Because this post has such a low score, it will not be shared among the majority of your contacts. Maybe your immediate family will see it. But that is about it. Unless you start to actually have a conversation with someone (anyone, even your family), this post is going nowhere.
Facebook, LinkedIn, Twitter, Instagram, Pinterest, every single social media platform out there, uses an algorithm to support the platform. This algorithm is used to determine what other people will interact with on the platform. Links that take people away from the platform receive lower scores.
This is important to remember as you post your information on these social media sites. If you want to increase your visibility, especially on Facebook, you need to use the algorithm to your advantage.
Article Source: http://EzineArticles.com/10211164
Showing posts with label user engagement. Show all posts
Showing posts with label user engagement. Show all posts
Wednesday, 4 December 2019
Friday, 11 October 2019
2 Easy Steps to Increase User Engagement for Small Businesses
Posting to social media is a great but even better is creating conversation.
For years companies all over the world have been leveraging the power of social media to grow their business. But many fall short when it comes to the true intentions of content marketing.
When you post something that is intended to appeal to your ideal users, don't walk away. Those notifications letting you know how the post is performing are the important part.
Engagement refers to any time you and users following your business's profiles interact. That interaction can not only lead to high quality leads, it will lead to more followers who are genuinely interested in what you provide.
How did you grow your Instagram Followers? If you made the mistake if buying them then try our previous article: Why You Shouldn't Buy Instagram Followers
How can you optimize your content for user engagement?
Optimizing your content marketing to improve user engagement isn't easy. Many people limit their activities to a blog post and then hope for the best.
Many small business content marketing strategies consist of Googling a topic and rewriting one or more other pieces in a new voice. Video content is guilty of this with many videos borrowing, or outright copying a previously successful video.
In either case a user has already seen that content so why would they act on yours when it's the same thing?
Here's some more effective ways to create content specific for user engagement:
Step 1 - Create Something New
Your first step for your content is to accept that you will have to take some risks.
That risk pertains to the way you present your content, what you have to say, and how your brand brings something new to the subject.
This graph shows how this task is seen as the most difficult for businesses when trying to improve their online presence. While it's focused on B2B, anyone working in B2C should pay attention.
This initial step is crucial because it forces you to do more than dismiss your marketing as a task to set aside.
A lot of businesses leave their content marketing strategy entirely in the hands of an agency, which will not be effective. An agency or consultant is an expert on the how to distribute the content, but not an expert on your business, so you will have to work with them.
This means holding meetings where they can get input from you on what you do and why any user would want to buy from you or be your client.
A solid content marketing strategy for small businesses involves a consistently collaborative process.
Working together is your best route to creating great content.
Great content means the combination of your skill set with that of the person or people you're working with to make sure it gets seen by the most eyes and is structured to benefit your overall online presence.
Step Two - Engage, Adapt and Refine
The second step is to watch the reaction.
Look for peaks in Likes, Shares, or new Follows and notice the subject matter users have expressed more interest in. This can show you a lot about what value your users see you providing.
If you post regular blog posts or videos and see 5 -10 likes and no comments, and then you post something that receives double that or gets users commenting, you know to explore that subject in future content pieces.
If/when you do see comments, then you should absolutely respond.
The worst thing a brand can do is leave engagement hanging empty. Not only will the user who took the time to comment be put off, you'll be showing every other person who sees that comment without a response that your company isn't really paying attention.
Moreover, many users see social media as a great way to get a company's attention when they have a problem. So when they see that they can't even reach you on Twitter or Facebook they will naturally question your support in general and likely look for another vendor who does engage their users.
Look at the phenomenal traction Facebook groups have for people who are interested in a particular subject.
Your niche may not be large but if you capture an audience within it, your engagement will benefit your business by showing users your expertise, your willingness to interact with them (and potential clients), and your commitment those that buy from you or become clients.
To make it easier, it's best to have an internal set of canned responses ready for whoever monitors the accounts to reference. Chatbots are a new product that automate this process through Facebook messenger and they exist for a reason. Many business owners aren't able to juggle their responsibilities and learn and monitor their accounts.
For social media your best bet is to hire a professional and work with them. You can draft a set of responses to frequently asked questions and when in doubt they will email you so you can respond on your own time. This again speaks to the cooperative nature of having a professional help you with your social media.
Article Source: http://EzineArticles.com/10036457
For years companies all over the world have been leveraging the power of social media to grow their business. But many fall short when it comes to the true intentions of content marketing.
When you post something that is intended to appeal to your ideal users, don't walk away. Those notifications letting you know how the post is performing are the important part.
Engagement refers to any time you and users following your business's profiles interact. That interaction can not only lead to high quality leads, it will lead to more followers who are genuinely interested in what you provide.
How did you grow your Instagram Followers? If you made the mistake if buying them then try our previous article: Why You Shouldn't Buy Instagram Followers
How can you optimize your content for user engagement?
Optimizing your content marketing to improve user engagement isn't easy. Many people limit their activities to a blog post and then hope for the best.
Many small business content marketing strategies consist of Googling a topic and rewriting one or more other pieces in a new voice. Video content is guilty of this with many videos borrowing, or outright copying a previously successful video.
In either case a user has already seen that content so why would they act on yours when it's the same thing?
Here's some more effective ways to create content specific for user engagement:
Step 1 - Create Something New
Your first step for your content is to accept that you will have to take some risks.
That risk pertains to the way you present your content, what you have to say, and how your brand brings something new to the subject.
This graph shows how this task is seen as the most difficult for businesses when trying to improve their online presence. While it's focused on B2B, anyone working in B2C should pay attention.
This initial step is crucial because it forces you to do more than dismiss your marketing as a task to set aside.
A lot of businesses leave their content marketing strategy entirely in the hands of an agency, which will not be effective. An agency or consultant is an expert on the how to distribute the content, but not an expert on your business, so you will have to work with them.
This means holding meetings where they can get input from you on what you do and why any user would want to buy from you or be your client.
A solid content marketing strategy for small businesses involves a consistently collaborative process.
Working together is your best route to creating great content.
Great content means the combination of your skill set with that of the person or people you're working with to make sure it gets seen by the most eyes and is structured to benefit your overall online presence.
Step Two - Engage, Adapt and Refine
The second step is to watch the reaction.
Look for peaks in Likes, Shares, or new Follows and notice the subject matter users have expressed more interest in. This can show you a lot about what value your users see you providing.
If you post regular blog posts or videos and see 5 -10 likes and no comments, and then you post something that receives double that or gets users commenting, you know to explore that subject in future content pieces.
If/when you do see comments, then you should absolutely respond.
The worst thing a brand can do is leave engagement hanging empty. Not only will the user who took the time to comment be put off, you'll be showing every other person who sees that comment without a response that your company isn't really paying attention.
Moreover, many users see social media as a great way to get a company's attention when they have a problem. So when they see that they can't even reach you on Twitter or Facebook they will naturally question your support in general and likely look for another vendor who does engage their users.
Look at the phenomenal traction Facebook groups have for people who are interested in a particular subject.
Your niche may not be large but if you capture an audience within it, your engagement will benefit your business by showing users your expertise, your willingness to interact with them (and potential clients), and your commitment those that buy from you or become clients.
To make it easier, it's best to have an internal set of canned responses ready for whoever monitors the accounts to reference. Chatbots are a new product that automate this process through Facebook messenger and they exist for a reason. Many business owners aren't able to juggle their responsibilities and learn and monitor their accounts.
For social media your best bet is to hire a professional and work with them. You can draft a set of responses to frequently asked questions and when in doubt they will email you so you can respond on your own time. This again speaks to the cooperative nature of having a professional help you with your social media.
Article Source: http://EzineArticles.com/10036457
Wednesday, 18 September 2019
How chatbot development is changing the user experience for the better
Mobile applications have been increasing for the last few years, and their power has advanced in ways the common man couldn’t have imagined. But the trend is now shifting to a new form of technology known as chatbots.
With chatbots, the world is rapidly migrating from graphical user interface to conversational user interface. Chatbots are completely changing the way we interact with applications; we can chat or talk to them as friends.
Apps Vs. Chatbots
The major difference between a mobile application and a chatbot is the user interface (UI). A chatbot is a type of a conversational user experience (UX) that is set to affect our lives prominently. Chatbots use simple UX models to provide solutions to different day-to-day tasks. A chatbot development represents an interactive service that provides a conversional experience. The innovation of chatbots is one of the latest evolution points in the world of technology.
There is a high likelihood that chatbot development will be replacing mobile applications in the near future. The ability to understand the use and give an instant response or perform the appropriate action by request makes chatbot development the next big thing in mobile technology. The conversational interface that is chatbots is designed to mimic real-world human conversation; it’s more human, meaning that users will be able to identify with it resulting in better customer experience quickly.
Chatbots Are Changing UX/UI
Chatbot development has really changed UX and UI as we originally knew them. When you compare the UI and UX designs of other applications to that of chatbots, you will see massive differences. Chatbots can interact with the user like a real person and are simplified but have a given level of artificial intelligence in them. That is why they are able to interact with people. That way, businesses can improve their services and build trustworthy relationships with their customers.
Works Naturally
The major purpose of a UX is to make chatbots work in a natural manner. Chatbots must interact like real humans but need to be always ready to help, and they should be a bit smarter than humans. That’s the ideal situation, but we are not there yet.
However, chatbot development will keep evolving, and with advancement in Artificial Intelligence, they should be able to work naturally in the near future. In mobile app development, developers must think of ways of accommodating chatbot technology in their applications as well as other software development efforts. It’s the future of UI.
Offers Options, Tips, and Suggestions
Many users start conversations with chatbots but don’t really know what to say. If these users are left on their own, confusion takes over. Chatbots, through artificial intelligence, give users options, tips, and suggestions on what you may be needing assistance with. This helps with keeping the conversation going on without any form of confusion and, in turn, improves the user experience.
Personalization
When offering customer service, chatbot development provide a high degree of personalization. Chatbots are AIs and are designed to learn from every experience enabling them to offer solutions that focus on each individual. Chatbots are able to use the customer’s specific needs and taste to create unique user experiences for each person.
24/7 Availability
The habits of the consumer have changed. The modern consumer doesn’t expect his/her shopping hours to be restricted to certain times. We want immediate responses 24 hours, seven days a week. The consumer just wants you to be there, and chatbots have really made that easy. Anytime a customer feels like he/she needs some sort of clarification, they can always engage the chatbot development no matter what time of the day it isScience Articles, which really improves customer service.
Article Source: http://www.articlesfactory.com/articles/technology/how-chatbot-development-is-changing-the-user-experience-for-the-better.html
With chatbots, the world is rapidly migrating from graphical user interface to conversational user interface. Chatbots are completely changing the way we interact with applications; we can chat or talk to them as friends.
Apps Vs. Chatbots
The major difference between a mobile application and a chatbot is the user interface (UI). A chatbot is a type of a conversational user experience (UX) that is set to affect our lives prominently. Chatbots use simple UX models to provide solutions to different day-to-day tasks. A chatbot development represents an interactive service that provides a conversional experience. The innovation of chatbots is one of the latest evolution points in the world of technology.
There is a high likelihood that chatbot development will be replacing mobile applications in the near future. The ability to understand the use and give an instant response or perform the appropriate action by request makes chatbot development the next big thing in mobile technology. The conversational interface that is chatbots is designed to mimic real-world human conversation; it’s more human, meaning that users will be able to identify with it resulting in better customer experience quickly.
Chatbots Are Changing UX/UI
Chatbot development has really changed UX and UI as we originally knew them. When you compare the UI and UX designs of other applications to that of chatbots, you will see massive differences. Chatbots can interact with the user like a real person and are simplified but have a given level of artificial intelligence in them. That is why they are able to interact with people. That way, businesses can improve their services and build trustworthy relationships with their customers.
Works Naturally
The major purpose of a UX is to make chatbots work in a natural manner. Chatbots must interact like real humans but need to be always ready to help, and they should be a bit smarter than humans. That’s the ideal situation, but we are not there yet.
However, chatbot development will keep evolving, and with advancement in Artificial Intelligence, they should be able to work naturally in the near future. In mobile app development, developers must think of ways of accommodating chatbot technology in their applications as well as other software development efforts. It’s the future of UI.
Offers Options, Tips, and Suggestions
Many users start conversations with chatbots but don’t really know what to say. If these users are left on their own, confusion takes over. Chatbots, through artificial intelligence, give users options, tips, and suggestions on what you may be needing assistance with. This helps with keeping the conversation going on without any form of confusion and, in turn, improves the user experience.
Personalization
When offering customer service, chatbot development provide a high degree of personalization. Chatbots are AIs and are designed to learn from every experience enabling them to offer solutions that focus on each individual. Chatbots are able to use the customer’s specific needs and taste to create unique user experiences for each person.
24/7 Availability
The habits of the consumer have changed. The modern consumer doesn’t expect his/her shopping hours to be restricted to certain times. We want immediate responses 24 hours, seven days a week. The consumer just wants you to be there, and chatbots have really made that easy. Anytime a customer feels like he/she needs some sort of clarification, they can always engage the chatbot development no matter what time of the day it isScience Articles, which really improves customer service.
Article Source: http://www.articlesfactory.com/articles/technology/how-chatbot-development-is-changing-the-user-experience-for-the-better.html
Friday, 13 September 2019
Thursday, 12 September 2019
3 Huge Brands That Use Chatbots for Better Business
Chatbots have revolutionized the relationship between consumer and company. Today, startups, scaleups, and multinational corporations are using this technology to resolve customer service problems, facilitate communication and provide 24-hour service. Moreover, 34 percent of consumers say they would prefer to communicate with a chatbot or virtual assistant when dealing with an e-commerce business. But which companies are using chatbots effectively? Here are three brands that use bots for better business.
1. Sephora
Beauty retailer Sephora uses a messenger platform to interact with its millions of customers around the world. Sephora Reservation Assistant allows online users to make an appointment with one of the company’s beauty experts from the comfort of their own home. Using natural language processing and the latest in UX design, the platform’s bot understands complex requests and makes bookings without any human intervention.
“This allows us to provide richer, more varied conversations that ensure clients get exactly what they want out of the experience,” says Mary Beth Laughton, digital senior vice president at Sephora.
2. Spotify
Music streaming platform Spotify has millions of users worldwide, so using chatbots to interact with consumers makes sense. Bots allow the company to expedite customer service issues and provide a better service.
Chatbots also enables Spotify users to discover the latest music artists, tracks and genres through Facebook Messenger. Consumers can even interact with the company on the platform and receive playlist recommendations based on their current mood.
3. 1-800-Flowers
Founded in 1982, 1-800-Flowers is one of the largest floral gift retailers in the United States. The company now uses a virtual assistant to speed up the purchasing process and provide customers with useful information.
This bot allows users to view floral arrangements, send gifts in the mail, and make payment. No humans facilitate this process — chatbots use natural language processing to automate tasks and complete the transaction.
The three brands on this list have utilized chatbots to improve customer engagement, streamline workflows and provide excellent service. It’s no wonder, then, that so many other companies are incorporating bots into their customer service and sales models.
Article Source: https://www.selfgrowth.com/articles/3-huge-brands-that-use-chatbots-for-better-business
1. Sephora
Beauty retailer Sephora uses a messenger platform to interact with its millions of customers around the world. Sephora Reservation Assistant allows online users to make an appointment with one of the company’s beauty experts from the comfort of their own home. Using natural language processing and the latest in UX design, the platform’s bot understands complex requests and makes bookings without any human intervention.
“This allows us to provide richer, more varied conversations that ensure clients get exactly what they want out of the experience,” says Mary Beth Laughton, digital senior vice president at Sephora.
2. Spotify
Music streaming platform Spotify has millions of users worldwide, so using chatbots to interact with consumers makes sense. Bots allow the company to expedite customer service issues and provide a better service.
Chatbots also enables Spotify users to discover the latest music artists, tracks and genres through Facebook Messenger. Consumers can even interact with the company on the platform and receive playlist recommendations based on their current mood.
3. 1-800-Flowers
Founded in 1982, 1-800-Flowers is one of the largest floral gift retailers in the United States. The company now uses a virtual assistant to speed up the purchasing process and provide customers with useful information.
This bot allows users to view floral arrangements, send gifts in the mail, and make payment. No humans facilitate this process — chatbots use natural language processing to automate tasks and complete the transaction.
The three brands on this list have utilized chatbots to improve customer engagement, streamline workflows and provide excellent service. It’s no wonder, then, that so many other companies are incorporating bots into their customer service and sales models.
Article Source: https://www.selfgrowth.com/articles/3-huge-brands-that-use-chatbots-for-better-business
Tuesday, 10 September 2019
Sunday, 8 September 2019
Your Customer Engagement Strategies Are About to Become Obsolete
A customer needs help with one of your products for that big important meeting first thing in the morning. What does he do?
No, he doesn't call, or waste time trawling through your website for an elusive bit of information. He clicks on the "Live Chat" icon, types in his question, and waits. What happens next decides whether he continues to be your customer the next morning.
In a 24/7 world, customer engagement strategies can't afford to nap. Customers already prefer live chat over any other communication channel, and why not? It's quick, it's unobtrusive, and it makes a lot more sense than hanging on to a call while an automated voice tells you how important you are to them. Problem is, 24/7 customer support is expensive to maintain; too expensive for most small and mid-level companies.
The solution is, of course, chatbots. Chatbots, or interactive software robots are already sophisticated enough to handle basic conversations and questions. Some of the more advanced ones can even hold rudimentary conversations, adding elements of whimsy and delight to even the most rote responses. Also, since every good chatbot platform has at its core a powerful machine learning algorithm, it is only going to become smarter and better with time.
But what about the human element? Is it really advisable to completely remove it from your customer engagement strategies? The obvious answer is no, which is why chatbots are not meant to replace your customer service personnel.
A chatbot platform is there to provide support. It can make conversations quicker and responses more accurate. In fact, only for the most generic conversations and queries is a chatbot supposed to handle the entire conversation itself. Anything more challenging can be transferred to a human customer service executive. In fact, most leading chatbot platforms already provide this "live agent" feature, making it easy for companies to have a hybrid system in place.
As we can see, chatbots are extremely powerful and flexible tools that have considerable impact on customer satisfaction and thus, business growth. For example:
Chatbots are taking over almost every aspect of customer engagement strategies, and why not? They combine the advantages of traditional customer service, powered by human agents, with the benefits of scale and accuracy provided by technology. It doesn't matter whether a chatbot is talking to one person or one thousand; every conversation is customized and specific to its audience. As a company grows and there is more inflow of data, chatbots will only get better, smarter, and more helpful. And make all other strategies pretty much obsolete.
Chatbots can empower your customer engagement strategies, and it's time to buy in or get left behind. Visit us at https://www.webspiders.com for a free and quick demo.
Article Source: https://EzineArticles.com/expert/John_Murphy/1489150
No, he doesn't call, or waste time trawling through your website for an elusive bit of information. He clicks on the "Live Chat" icon, types in his question, and waits. What happens next decides whether he continues to be your customer the next morning.
In a 24/7 world, customer engagement strategies can't afford to nap. Customers already prefer live chat over any other communication channel, and why not? It's quick, it's unobtrusive, and it makes a lot more sense than hanging on to a call while an automated voice tells you how important you are to them. Problem is, 24/7 customer support is expensive to maintain; too expensive for most small and mid-level companies.
The solution is, of course, chatbots. Chatbots, or interactive software robots are already sophisticated enough to handle basic conversations and questions. Some of the more advanced ones can even hold rudimentary conversations, adding elements of whimsy and delight to even the most rote responses. Also, since every good chatbot platform has at its core a powerful machine learning algorithm, it is only going to become smarter and better with time.
But what about the human element? Is it really advisable to completely remove it from your customer engagement strategies? The obvious answer is no, which is why chatbots are not meant to replace your customer service personnel.
A chatbot platform is there to provide support. It can make conversations quicker and responses more accurate. In fact, only for the most generic conversations and queries is a chatbot supposed to handle the entire conversation itself. Anything more challenging can be transferred to a human customer service executive. In fact, most leading chatbot platforms already provide this "live agent" feature, making it easy for companies to have a hybrid system in place.
As we can see, chatbots are extremely powerful and flexible tools that have considerable impact on customer satisfaction and thus, business growth. For example:
- Chan Brothers, one of Singapore's leading travel agents, claims chat conversations have contributed to between 10 and 15 percent of company growth in a few months. Their chatbot helps users with travel package suggestions, currency conversion and real-time weather updates.
- The National Railroad Passenger Corporation or AMTRAK has saved over one million dollars in customer service expenses
- Rapidminer, a data science company, has replaced all lead capture forms with chatbots, and claims that over a quarter of the sales pipeline is influenced by chatbots
- Online recruitment firm Firstjob employs an AI recruiting chatbot assistant that has automated 75% of the entire qualifying process.
Chatbots are taking over almost every aspect of customer engagement strategies, and why not? They combine the advantages of traditional customer service, powered by human agents, with the benefits of scale and accuracy provided by technology. It doesn't matter whether a chatbot is talking to one person or one thousand; every conversation is customized and specific to its audience. As a company grows and there is more inflow of data, chatbots will only get better, smarter, and more helpful. And make all other strategies pretty much obsolete.
Chatbots can empower your customer engagement strategies, and it's time to buy in or get left behind. Visit us at https://www.webspiders.com for a free and quick demo.
Article Source: https://EzineArticles.com/expert/John_Murphy/1489150
Saturday, 7 September 2019
ChatBot Marketing With Aritificial Intelligence
ChatBot Digital Marketing which makes use of Artificial Intelligence technologies can be used a key component in any company's marketing strategy in terms of guiding customers through a marketing sales funnel. The marketing funnel that would be programmed into the AI ChatBot would be defined in relation to the products and services being offered into the market place from the company in question. Implementation of the particular social media digital marketing strategy may well be devised by a full service digital marketing agency.
When it comes to effective digital marketing strategy development and subsequent execution that requires marketing research, strategy formulation, content planning, linking strategy and the publication of the content in question. In addition to the above, careful posting on relevant content portals and blogs in necessary in order to expand the digital marketing footprint of the company as well as developing the equity of the brand.
The point being made is that publishing content on its own is not enough; there has to be a key focus on that of promoting the company and that of building the business's brand. If the company chooses to take care of the content marketing in house as opposed to making use of a digital marketing agency then all of the necessary software and keyword analysis tools will need to be purchased and subscribed to in order to be able to determine the correct direction that needs to be taken for maximum social media marketing effectiveness.
So bearing in mind that the content itself is not the main issue per se, we can turn our attention to the strategic use of how companies are using chatbots for marketing - the content will be created and published strategically on portals, blogs, websites and via social media channels then in turn users make their way to the company website where they interact with the artificial intelligence chatbots in order to implement the business' digital marketing strategies.
From the various social media marketing channels that may be used to publish related company content; along with the [say] the company blog and other authority blogs. Remembering that there will be associated links within each piece of content - in turn users are directed to the company website which will lead to the strategic AI chatbot with all of the associated calls to action coming into play.
The activation of the AI ChatBot and interaction with the customer and associated data that will be collected will in turn provide valuable marketing intelligence for the company in question. This could be in the form of questions asked by the ChatBot which carefully guides prospects through a defined marketing or customer support process.
Stephen C Campbell is a digital marketing consultant and trainer and has worked on developing marketing strategies with corporates, SMEs and entrepreneur startups. He heads Capid Houser which provides ChatBot Marketing Agency services to business operating in different market sectors.
Article Source: http://EzineArticles.com/10111386
When it comes to effective digital marketing strategy development and subsequent execution that requires marketing research, strategy formulation, content planning, linking strategy and the publication of the content in question. In addition to the above, careful posting on relevant content portals and blogs in necessary in order to expand the digital marketing footprint of the company as well as developing the equity of the brand.
The point being made is that publishing content on its own is not enough; there has to be a key focus on that of promoting the company and that of building the business's brand. If the company chooses to take care of the content marketing in house as opposed to making use of a digital marketing agency then all of the necessary software and keyword analysis tools will need to be purchased and subscribed to in order to be able to determine the correct direction that needs to be taken for maximum social media marketing effectiveness.
So bearing in mind that the content itself is not the main issue per se, we can turn our attention to the strategic use of how companies are using chatbots for marketing - the content will be created and published strategically on portals, blogs, websites and via social media channels then in turn users make their way to the company website where they interact with the artificial intelligence chatbots in order to implement the business' digital marketing strategies.
From the various social media marketing channels that may be used to publish related company content; along with the [say] the company blog and other authority blogs. Remembering that there will be associated links within each piece of content - in turn users are directed to the company website which will lead to the strategic AI chatbot with all of the associated calls to action coming into play.
The activation of the AI ChatBot and interaction with the customer and associated data that will be collected will in turn provide valuable marketing intelligence for the company in question. This could be in the form of questions asked by the ChatBot which carefully guides prospects through a defined marketing or customer support process.
Stephen C Campbell is a digital marketing consultant and trainer and has worked on developing marketing strategies with corporates, SMEs and entrepreneur startups. He heads Capid Houser which provides ChatBot Marketing Agency services to business operating in different market sectors.
Article Source: http://EzineArticles.com/10111386
Wednesday, 4 September 2019
Tiny Agents of Success: Chatbots
Chatbots are gaining popularity in all the sectors of Service Industry. A chatbot is a computer program that simulates human conversations, they are powered by Artificial Intelligence.
Organizations are adopting chatbots to provide customer support and work as knowledge assistants and business advisors. The insurance industry and chatbots go hand in hand. Insurance chatbots are helping the organizations to simplify communication processes and sell products and services. Millennials want everything instant and simple, and that's exactly what a bot for insurance does.
Insurance chatbots provide a simple platform to access information related to insurance and reach the millennial through the medium they are most accustomed to. Nowadays, insurance products are complex and have many variations. Insurance policies are often customized according to an individual's requirements, chatbots eliminate human involvement and fasten the process. Chatbots reduce the manpower in call centers, which helps the organization to cut down on overhead expenses.
Insurance organizations can deploy chatbots for several functions, some of them are:
• Marketing: Chatbots can be used to launch new campaigns to support new products, and services. Chatbots basically help insurers to market their brand.
• Information Assistance: Chatbots can be used pre-sales agents as they can educate customers on insurance products and services.
• Simple Claim Process: Insurance chatbots can help a customer to register the first notice of loss, schedule the survey appointment for the field adjuster, offer loss prevention recommendations, arrange emergency assistance during accidents, and offer pre and post disaster help.
• Customer Support: Insurance chatbots are an ideal customer support, as they offer 24X7 availability and an easy to use user interface. They can engage in natural conversations as they are more like humans.
They offer solutions to customer queries and help customers to choose the products and tailor them to their specific needs. They also remind customers about premium payments that are due and renewals. With the advent of Chatbots, an increase in human-machine interactions can be seen. Since these interactions are in a simple conversational language, Chatbots have made a drastic change in the customer service domain.
Insurance chatbots improve employee productivity as chatbots let them focus on more complex and important activities. Chatbots are helping organisations to achieve maximised customer experience and make the interactions more personalised. Chatbots offer quick and relevant access to information.
The way chatbots are transforming Insurance Industry, it is certain that chatbots are here to stay. To scale your insurance business, deploy an Insurance chatbot today. Article Source:
http://EzineArticles.com/9705357
Organizations are adopting chatbots to provide customer support and work as knowledge assistants and business advisors. The insurance industry and chatbots go hand in hand. Insurance chatbots are helping the organizations to simplify communication processes and sell products and services. Millennials want everything instant and simple, and that's exactly what a bot for insurance does.
Insurance chatbots provide a simple platform to access information related to insurance and reach the millennial through the medium they are most accustomed to. Nowadays, insurance products are complex and have many variations. Insurance policies are often customized according to an individual's requirements, chatbots eliminate human involvement and fasten the process. Chatbots reduce the manpower in call centers, which helps the organization to cut down on overhead expenses.
Insurance organizations can deploy chatbots for several functions, some of them are:
• Marketing: Chatbots can be used to launch new campaigns to support new products, and services. Chatbots basically help insurers to market their brand.
• Information Assistance: Chatbots can be used pre-sales agents as they can educate customers on insurance products and services.
• Simple Claim Process: Insurance chatbots can help a customer to register the first notice of loss, schedule the survey appointment for the field adjuster, offer loss prevention recommendations, arrange emergency assistance during accidents, and offer pre and post disaster help.
• Customer Support: Insurance chatbots are an ideal customer support, as they offer 24X7 availability and an easy to use user interface. They can engage in natural conversations as they are more like humans.
They offer solutions to customer queries and help customers to choose the products and tailor them to their specific needs. They also remind customers about premium payments that are due and renewals. With the advent of Chatbots, an increase in human-machine interactions can be seen. Since these interactions are in a simple conversational language, Chatbots have made a drastic change in the customer service domain.
Insurance chatbots improve employee productivity as chatbots let them focus on more complex and important activities. Chatbots are helping organisations to achieve maximised customer experience and make the interactions more personalised. Chatbots offer quick and relevant access to information.
The way chatbots are transforming Insurance Industry, it is certain that chatbots are here to stay. To scale your insurance business, deploy an Insurance chatbot today. Article Source:
http://EzineArticles.com/9705357
Tuesday, 3 September 2019
7 Reasons Why You Must Install A ChatBot On Your Website Today
n 2016, the value of the chatbot market touched $703 million. According to Ubisend, around 57% of the UK customers are familiar with the chatbot. In this article, we are going to take a look at some reasons why you need to install a chatbot on your website today. Read on to find out more.
1. Zero-Waiting Time
If the video on your website takes more than 10 seconds to play, you may lose half of the viewers to your competitor. The same applies to your website visitors as well. Just imagine losing half of your prospective customers because you failed to respond to their queries in time. With a chatbot, you can answer most of the questions your customers may ask without any delay.
2. Personalized Experience
Personalization can help you convert your prospects into customers. With conversational chatbots, you can make your customers feel like they are interacting with a real person, not a machine. Moreover, they offer the desired information or services right away. For your retail online store, the chatbot will function like a salesperson that can help customers find the required info about what you offer.
3. Better Customer Service Level
Personalized chatbots powered by NLP can process the natural language at various levels, such as discourse, semantics, and syntax. So, the chatbot gets a deeper insight into human psychology in order to respond to the visitors with the right service and information. The info is provided instantly regardless of the number of questioners.
4. Improved User Engagement
As far as developing the right UX is concerned, designers and developers have to bear extreme pressure. Since there is no limit to the customer expectation, improving the UX is a journey that can end nowhere. And chatbot is just an important milestone in the journey. If designed well, chatbots can help a business makes its customers happy.
5. Targeting a Wider Audience
Social media platforms like Facebook messenger, Slack, Telegram and Skype work with a chatbot. So, it has become a lot easier to target a much wider audience.
6. Business Intelligence
The in-built AI and machine learning make this virtual assistant more powerful. So, it can collect and process a good deal of conversational data for researchers so that they can get a deeper insight into the minds of buyers. For any business, it is of paramount importance.
With the help of chatbots, businesses can improve and innovate their products and services.
7. Performing Surveys
A chatbot can get a better idea of the customer experience when they buy a product or service. The problem is that the survey system via emails and websites is not very successful as most visitors are apathetic due to lack of time and many other reasons.
On the other hand, chatbots engage customers in a real-time conversation making the survey brief and customers.
So, these are 7 reasons why you should install a chatbot on your business website today. After all, you don't want to end up losing a lot of customers. Your business growth depends on it.
TrafficStorm is a great choice if you are looking for leading chatbot companies. Their sales bot can help you answer the queries of your customers and satisfy them.
Article Source:https://ezinearticles.com/?7-Reasons-Why-You-Must-Install-A-ChatBot-On-Your-Website-Today&id=10108830
1. Zero-Waiting Time
If the video on your website takes more than 10 seconds to play, you may lose half of the viewers to your competitor. The same applies to your website visitors as well. Just imagine losing half of your prospective customers because you failed to respond to their queries in time. With a chatbot, you can answer most of the questions your customers may ask without any delay.
2. Personalized Experience
Personalization can help you convert your prospects into customers. With conversational chatbots, you can make your customers feel like they are interacting with a real person, not a machine. Moreover, they offer the desired information or services right away. For your retail online store, the chatbot will function like a salesperson that can help customers find the required info about what you offer.
3. Better Customer Service Level
Personalized chatbots powered by NLP can process the natural language at various levels, such as discourse, semantics, and syntax. So, the chatbot gets a deeper insight into human psychology in order to respond to the visitors with the right service and information. The info is provided instantly regardless of the number of questioners.
4. Improved User Engagement
As far as developing the right UX is concerned, designers and developers have to bear extreme pressure. Since there is no limit to the customer expectation, improving the UX is a journey that can end nowhere. And chatbot is just an important milestone in the journey. If designed well, chatbots can help a business makes its customers happy.
5. Targeting a Wider Audience
Social media platforms like Facebook messenger, Slack, Telegram and Skype work with a chatbot. So, it has become a lot easier to target a much wider audience.
6. Business Intelligence
The in-built AI and machine learning make this virtual assistant more powerful. So, it can collect and process a good deal of conversational data for researchers so that they can get a deeper insight into the minds of buyers. For any business, it is of paramount importance.
With the help of chatbots, businesses can improve and innovate their products and services.
7. Performing Surveys
A chatbot can get a better idea of the customer experience when they buy a product or service. The problem is that the survey system via emails and websites is not very successful as most visitors are apathetic due to lack of time and many other reasons.
On the other hand, chatbots engage customers in a real-time conversation making the survey brief and customers.
So, these are 7 reasons why you should install a chatbot on your business website today. After all, you don't want to end up losing a lot of customers. Your business growth depends on it.
TrafficStorm is a great choice if you are looking for leading chatbot companies. Their sales bot can help you answer the queries of your customers and satisfy them.
Article Source:https://ezinearticles.com/?7-Reasons-Why-You-Must-Install-A-ChatBot-On-Your-Website-Today&id=10108830
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